Amazon is catching up to become a leading player in digital advertising

Anne Freier

In Mobile Advertising

October 30, 2017

Amazon is now leading when it comes to digital revenue generation in the US. Although not traditionally considered as a digital advertising firm, eMarketer predicts that the eCommerce company’s advertising revenues will total $1.65 billion in 2017.
That of course is nowhere near Google and Facebook’s ad incomes, but it does rate above other digital ad players such as Twitter and Snapchat.
According to the forecast, Amazon advertising revenues are now growing faster than most other leading ad publishers. In 2017, ad revenues are expected to jump 48.2%.
By 2019, Amazon will be earning $3.19 billion in US digital advertising revenues which accounts for 3% of digital ad spend.

Search placements are the top performing feature for Amazon’s digital ad revenue in the US. Earning just 1.1% of US search ad spend currently places the company fifth after Google, Microsoft, Oath and Yelp.
According to the report:

Amazon has a larger share of the US digital display ad market, thanks in part to arguably the largest demand-side platform (DSP) in the country.

eMarketer forecasts that Amazon will earn 3% of US digital display ad revenue to become the fourth leading ad company in the US in 2017.