Lazarus DSP is a Demand Side Platform from Fibonad. The platform is built for advertisers, agencies and ad networks to buy display impressions from multiple ad exchanges in real time and tune all aspects of their advertising campaigns. Lazarus offers a brand set of targeting options that include geolocation, device, Operating System, browser, vertical, caps and keyword targeting is in its pipeline. The range of ad formats include native, video and display, with pricing structure that is based on CPM model with CPA, CPC and CPM goals and direct CPA, once testing was done.
Lazarus DSP Info
|Ad Formats:||Banners, Native, Video|
|Targeting:||browser, Category, Device, Geo, OS|
|Trading Models:||Self Service|
Why has programmatic buying become the future of advertising? Posted on December 20, 2018 Lazarus DSP, founded by the Fibonad Group, one of the largest advertising media companies in the world,....
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