Top App Store Optimization Companies (2021)

Updated: October 23, 2021

App Store optimization companies

There are two major ways of how people find new mobile apps to install on their smartphones and tablets. It’s either via advertising of any sort or via built-in search on an app store. App installs that are obtained via app stores built-in search are called organic app installs.

The best way to acquire organic app installs is ASO. The App Store Optimization (aka ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, video) to rank it higher on app stores and is often described as an app store SEO. Specifically, for a mobile app to be ranked on the iTunes App Store or Google Play high, above mentioned parts of of its app marketing copy need to contain the app’s target keywords in the right proportion.

An organic app install is more valuable because it’s based on people’s clear intent to find and install a certain app to serve a specific need, which isn’t the case when she or he is exposed to an ad. It’s a higher quality customer relationship from the get-go.

If you’re a developer trying to make your app stand out in a crowded app store, the right App Store Optimization tools can play a crucial role in your app marketing and help boost your app’s visibility to increase downloads number.

App Store Optimization Techniques

So, how do you apply App Store Optimization techniques?

Can you do it on your own, using App Store Optimization Tools or you’ll be better off to leave it to the experts and hire an App Store Optimization agency?

ASO specialists say, app store optimization is a continuous process; that you must research, test and iterate to keep up with the competition. And, as app stores continues to grow and hence the completion grows as well, it’s going to get a lot more complex. Back in 2016 some commentators predicted ASO will morph into App Marketing Optimization (AMO), covering all areas of an app marketing funnel. Today in 2021, experts say app store optimization must go beyond keywords. It’s about understanding the user intent and measuring their response, to uncover what works and what doesn’t. It implies factoring in all elements of an app marketing copy to attract and retain app users.

As ASO evolves, a number of app store optimization trends have emerged. Since 2013, when Google announced it would start indexing deep app content, mobile apps increasingly replace mobile web in search results. This means, if your app’s content appears in Google search results, and the user has your app installed they’ll have the option to click through and view the content directly in the app. If they don’t have your app installed, they’ll be directed to the app store listing for it. Through app indexing, marketers can use deep linking to drive downloads and boost ASO rankings; essentially closing the gap between SEO and ASO.

This guide goes over the different aspects of App Store Optimization before listing the best ASO tools and agencies out there to get your mobile app to the top of the store, whether its Google Play for Android or Apple’s App Store on iOS.

ASO has many parts to it, from keyword optimization to screenshots and analyzing reviews. The ASO agencies and tools listed in this guide offer a range of app store optimization services, from app analytics to reports, intelligence and app review & sentiment analysis.

So what is App Store Optimization (ASO) and what types of ASO companies exist? The sections of this guide break it down as follows:

First up, the starting point of a mobile app ASO that brands and app developers should take care of – App Marketing Copy Optimization.

App Marketing Copy Optimization

App Marketing Copy Optimization deals with app screenshots, the preview video, the app’s icon – basically everything that isn’t text. Many users will download your app or turn away simply by the look of those screenshots or the preview video. Further, if they recognise your brand or app from the logo, they are more likely to download it.

There’s a technical side to asset optimization as well – the screenshot needs to fit within the app store, it needs to be cropped properly and show the right features. Any old picture or screengrab won’t do.

Keyword Optimization

Keyword optimization includes all the text in your app’s page, from the title to the description. Keywords being present is of course important, but so is good writing – you have to persuade users to download your app with very few words, so each one counts. An app store keyword optimization isn’t as easy as dumping all the keywords either; ranking algorithms are getting smarter and users will rate the app negatively when they see that kind of behavior.

Good writing and choosing the right keywords is thus crucial to getting a good rank in the app store. What about including the most important keyword in the title? According to some studies, it can increase app store ranking by as much as 10%, so if you can do it without sounding contrived, then you should.

Something else to keep in mind is that localization is key – a good translation of your app’s complete marketing copy (its description, set of keywords, text on screenshots, narration in your app video preview) that is sensitive to cultural norms and knows how to speak in the target language is the difference between a successful app and missing out on an entire country’s (or language’s) market.

App Store Intelligence Tools

Data is what makes mobile app industry tick, having robust, up-to-date analytical information is what allows app marketer to rank apps high and connect them with users. There are number of companies that supply app development powerhouses and indie developers studios with such app data, the biggest are App AnnieSensor TowerApptopia, AppsFlyer. They are capable of making sense of the mass of data that comes out of iTunes and Google Play. From reports on the top new apps and how they got to the top to tracking user reviews by app version (to see how changes affect reviews), the tools offered are extremely useful. Some of the platforms also have a free level to their pricing plan so you can try before you buy.

List of Best ASO Tools and Agencies

App Keyword Optimization Tools

These ASO tools function is to monitor and capture specific keywords performance data, provide app developers with keyword analytics and suggest ways to optimize a mobile app marketing copy elements such as title, keywords set, description and provide an API to implement these changes to apps on the App Store or Google Play. Also they provide data on keywords rankings, using in-house built algorithms, including AI-based ones.  Examples of such keyword trackers are companies like App RadarApp Tweak that track a number of keywords for apps, when they’re used in app store pages and how those apps perform. Another feature that such keyword trackers provide app developers is app store localization to improve a mobile app rankings across multiple app stores and hence increase app downloads number in multiple countries.

Review & Sentiment Analysis Tools

App store reviews and ratings are crucial in shaping app users perception of an app, while they are browsing an app store and compare multiple apps to download and possibly to purchase. The ASO tools that provide data on these ratings and reviews, as well as other online sources of app users feedback are Review & Sentiment Analysis tools. Some examples of such companies are Apptentive, AppBot that either provide this service along other ASO services or solely focused on providing app developers with information on how people react on their apps.

A/B Testing Tools

Regardless of how thorough app developers think through mobile UI or craft graphics and text for an app marketing copy, chances are they will need to alter it once the app was released on an app store. A/B testing is go-to techniques for brands and app developers to define what version of an app marketing copy or UI element performs the best. The type of App Store Optimization tools that provide such service is called A/B Testing Tool.

App marketers are now conducting real-time examinations of app store icons, descriptions, keywords and screenshots to discover how they affect traffic to their app. A/B testing is a powerful process that helps you find your best converting app store content and optimize your ASO strategy. Since 2015 Google has been providing the A/B testing tool for Android app developers and with iOS 15 release in summer 2021, Apple has announced its own A/B testing solution for iOS app developers to test different app marketing copies to reveal the most efficient ones.

List of App Store Optimization (ASO) Tools, Services and Agencies

Gummicube

Get the best app store optimization service from our experts

10
(5 votes)
(5) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201011-50$5m+2k+10,000
...Increase your downloads and conversion by up to 2X - 3X by working with Gummicube - the global leader in App Store Optimization.

Gummicube revolutionized mobile marketing in 2010 as the first App Store Optimization company. Gummicube’s DATACUBE ™ software leverages proprietary ‘big data for mobile’ to understand search trends and the competitive landscape inside of the app stores. By using DATACUBE, mobile search data and user behavior is no longer a black box — resulting in greater visibility, more high-quality organic downloads and a lower overall cost of user acquisition.

  • Services: App Store Optimization, Mobile App Marketing, Review & User Sentiment Management, Social Influencer Program,
  • Offices:  San Jose, US
  • Tagline: We’re dedicated to helping your mobile app find its audience.

 

Learn more about Gummicube

App Growth Network

North America’s Leading App Marketing Agency

10
(6 votes)
(6) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201811-50-200+1,000
App Store Optimization (includes localization services into global markets) Paid User Acquisition....

App Growth Network is a global app marketing agency with three major area of focus – App Product Marketing, App Growth Marketing (UA) and Analytics.

  • Type: Marketing analytics, In-app analytics
  • Platforms supported: iOS, Android.
  • Offices: Vancouver, Canada
  • Services: App Marketing, App Store Optimization (ASO), Analytics & Engagement, Paid User Acquisition, Prelaunch and Launch planning & execution.
  • Tagline: Analyze, Optimize, Grow

 

Learn more about App Growth Network

ShyftUp

Grow your userbase with the KPI-driven ASO Agency

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---
App Store Optimization (ASO) and Paid User Acquisition.

ShyftUp is a global, full-service mobile user acquisition agency based in San Francisco. Profitable user growth with an ROI-driven approach is at the core of what ShyftUp offers. They’ve delivered over 450M+ new installs to various mobile apps to date including leading apps such as VSCO, Caviar, Square, Evernote, and many more.

  • Services: App Store Optimization (ASO), Paid User Acquisition, Apple Search Ads (ASA), Google Universal App Campaigns (UAC), Keyword Research, Competitive Analysis, Review Improvements
  • Tagline: Grow your userbase with the KPI-driven ASO Agency
  • Offices: San Francisco, USA

 

Learn more about ShyftUp

The ASO Project

Full-Service App Store Optimization Agency

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201310-50$5+ million1k10,000
The ASO Project is a full-service App Store Optimization agency.

The ASO Project is a full-service App Store Optimization agency. Increase your app\'s organic installs with a data-driven App Store Optimization strategy, a dedicated team of ASO Pros, Apple Search Ad experts, designers, video editors, mobile strategists and a custom reporting dashboard.

Learn more about The ASO Project

Apptopia

Mobile app data that helps you grow

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201111-50$4m+8k+400,000

Apptopia is a mobile app market intelligence and competitor tracking service that maintains a database of app performance data from all major app stores. It also monitors mobile ad market to report on ad performance, with data segmentation by location, category and specific app store.

  • Type: Marketing analytics
  • Pricing: Starter plan ($2k/month and up), Pro plan ($3,6k/month and up)
  • Platforms supported: iOS, Android

 

Learn more about Apptopia
FoundedEmployeesRevenuesSocialTraffic
-51-100---
App Store Optimization (ASO) Performance Marketing Subscription Revenue Optimization User Retention/CRM....

Phiture is a multi-award-winning mobile growth consultancy and agency working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture team offers 5 key services: App Store Optimization, Performance Marketing, User Retention/CRM, Subscription Revenue Optimization services and Growth Consulting.

Services: Mobile Growth, App Store Optimization, Performance Marketing, Subscription Revenue Optimization and User Retention / CRM

Learn more about Phiture

AppsFlyer

Mobile marketing attribution and analytics

10
(1 vote)
(1) REVIEWS

A mobile app tracking and attribution analytics platform for app developers and marketers, Appsflyer is trusted by, among others, the Wall Street Journal, L’Oreal and Trivago. It’s a one-stop-shop for marketing analytics with an active fraud solution and has partnered with Twitter and Google too.

  • Type: App advertising analytics, Marketing analytics
  • Pricing: 30-day trial period with Basic plan, the Custom plan price is available upon request
  • Platforms: iOS, Android, Windows & Xbox, Amazon, tvOS, Unity, Cordova, Marmalade, Cocos2ds, Adobe Air, React Native

 

Learn more about AppsFlyer
FoundedEmployeesRevenuesSocialTraffic
201011-50$14m+9k+2,000

PreApps is the app marketing platform for app businesses to launch and market their app to significantly boost the number of downloads and increase sales. From first time app creators to Billion Dollar apps, PreApps signature programs have helped thousands of apps reach over 550,000,000 downloads so far.

Over the past 9 years, PreApps has developed proven programs that take a first time app business owner through a unique and seamless process to launch their app successfully and reach their business goals. 

  • Services: Pre-Launch Beta Testing, App Review Submission, Publicity, Video Demo Creation And Distribution, ASO
  • Offices:  Boston, US
  • Tagline: #1 App Marketing Agency

 

Learn more about PreApps

Redbox Mobile is a mobile app marketing agency that specializes in search-related app marketing channels. The agency ‘s team consists of experts in App Store Optimization, running ad campaigns on Apple’s App Store Search Ads platform and Google Play search ads.

  • Services: ASO, App Store Search Ads, Google Play PPC
  • Offices: London, UK
  • Tagline: a multi award-winning App Store Optimisation and Search Ads agency

 

Learn more about Redbox Mobile

REPLUG

ENABLING YOUR MOBILE GROWTH

10
(3 votes)
(3) REVIEWS
FoundedEmployees
202010-50
...Consulting Paid User Acquisition on Facebook, Google, Apple Search Ads, Snap, TikTok, and Twitter App Store Optimization (ASO) User Engagement and mobile CRM With over 10+ years of experience in....

REPLUG is a leading app marketing consulting agency, supporting mobile-first startups and traditional organizations launching and scaling their mobile apps.

  • Services: Growth Consulting, Paid User Acquisition, Apple Search Ads, Social Media Marketing, App Store Optimization, User Engagement, Mobile CRM
  • Tagline: ENABLING YOUR MOBILE GROWTH
Learn more about REPLUG

AppTweak

#1 ASO Tool for Apps & Games Driven by Data Science

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201440-50-6k-13k72K

AppTweak is the leading ASO tool driven by data science. AppTweak empowers mobile leaders – such as Amazon, Jam City, Yelp, Zynga and Adobe – to grow their apps and games with actionable insights in a simple interface.

Committed to developing the most accurate, transparent and easy-to-use ASO tool on the market, AppTweak supports over 1,500 app developers and game publishers worldwide. AppTweak’s all-in-one platform offers ASO Intelligence, Ad Intelligence, App Intelligence and Market Intelligence.

Services: ASO Intelligence, Ad Intelligence, Market Intelligence, App Intelligence
Offices: Brussels, Belgium – San Francisco, USA – Bangalore, India – Tokyo, Japan
Tagline: #1 ASO Tool for Apps & Games Driven by Data Science

 

Learn more about AppTweak

SEM Nexus

Startup App Marketing Experts

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----
Adwords Apple Search Ads Facebook/Instagram ads App Store Optimization (ASO) Influencer Marketing With a combination of all of the above marketing....

There is a science to app marketing, and most companies do not know how to do it properly. We utilize every digital marketing tool at our disposal to get your app off the ground.

  • Services: Paid Search, Paid Social, ASO, Influencer Marketing
  • Offices:  New York, US
  • Tagline: Startup marketing experts
Learn more about SEM Nexus
FoundedEmployeesRevenuesSocialTraffic
201311-50$17m+3k+20,000
Moburstis the foremost leader in mobile app marketing and an industry pioneer of app store optimization (ASO).

Moburst is a mobile growth marketing agency founded in 2013 with branches in the US and Tel-Aviv. Moburst’s clients include some of the biggest brands in the world such as Google, Uber, Reddit, YouTube, Samsung, and many other amazing startups, gaming companies, and brands. Its team of growth experts promoted 600+ products in the past seven years and helped many start-ups gain more organic users, boost ROI on paid media and improve their products. Its user acquisition is achieved through a selection of hyper-targeted, remarketing, influencers, and brand engagement campaigns get the right message to the right user, at the right time. Its mixture of media channels are ideal to fit your goals and budget, including RTB/exchanges, social, ad-networks, premium publishers, video, retargeting, influencers and search.

  • Services: Mobile Campaigns, Media Management and Optimization, Influencers Marketing, Mobile Strategy, App Store Optimization and SEO, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management and Website Production.
  • Offices: New York, San Francisco and Tel-Aviv
  • Tagline: Doing mobile right
Learn more about Moburst

Metrikal

Your App Store Optimization (ASO) KPIs on One Dashboard

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
202010-50---
Metrikal visualizes and quantifies the relationship between App Store Optimization (ASO) and Apple Search Ads on a keyword-level.

Metrikal keeps track of all of your ASO optimizations and visualizes how much growth they drive. Know exactly how your ASO efforts turn into results. Track all your ASO KPIs in one dashboard. Metrikal is perfect for UA managers, ASO managers, CEOs, and marketing executives since it allows you to monitor your app\'s install growth, rating velocity, average keyword rankings, store listing conversion rates, and Apple Search Ads spend on one dashboard.

Learn more about Metrikal

Yodel Mobile

The leading global app marketing consultancy

10
(12 votes)
(12) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
200711-50-5k+1,000

Yodel Mobile is the leading global app marketing consultancy and Mobile Agency of the Year 2019, specialising in launching and scaling apps.

Since their inception in 2007, they’ve launched and aided the growth of over 200 apps. They work with clients from single territory start-ups to established, multi-territory, international brands such as mytaxi, NBCUniversal, UKTV, Bauer Media, Fujifilm, The Economist, Teletext Holidays and Gymshark.

  • Services: Launch or scaling strategy, Organic acquisition, Paid user acquisition, Retention and engagement, Data
  • Offices: London, UK.
  • Tagline: Global and local marketing expertise for app driven businesses

 

 

 

Learn more about Yodel Mobile

Growth Rocket Apps

App Marketing Experts without the Agency Fluff

10
(12 votes)
(12) REVIEWS
FoundedEmployees
20195-10

Growth Rocket Apps offers premium marketing talent with all of the marketing bite, and none of the agency fluff. App Marketer of the Year Finalist and App Tweak ASO Expert. Growth Rocket Apps has a team of top-rated freelancers who have come together because we’re tired of agencies that charge premium prices, offer long lock-in periods without guarantees and then pass you on to a junior.

  • Services: Growth Marketing, ASO, Search Advertising, Display Advertising, SEO, Content Creation, Social Media Management, Digital Graphic Design, Web & Mobile UI/ UX Design, Lead Generation
  • Offices: London, UK, San Jose, US, Mendoza, Argentina
  • Tagline: Marketing Experts Without The Agency Fluff
Learn more about Growth Rocket Apps
FoundedEmployeesRevenuesSocialTraffic
201310-50---

Studio Mosaic is an award-winning mobile app marketing agency based in New Delhi, India. We are a growth-oriented company that has been helping appreneurs & enterprises launch and promote their mobile apps worldwide, since 2013. We specialise in user acquisition and revenue generation for app-based businesses and have worked with over 300 clients on over 600 app projects till date. Along the way, we have generated 25 million+ app downloads and driven 75+ apps to the top of the app store charts.

  • Services: App Marketing, ASO
  • Offices: New Delhi, India
  • Tagline: Your App Growth Partner

 

Learn more about Studio Mosaic

trendHERO

All-in-One influencer marketing tool

(0) REVIEWS
FoundedEmployees
201910-50

trendHERO is All-in-One influencer marketing platform for Instagram. It\'s a must have tool for influencers discovery, fake followers detection, audience interests and demographics analysis. There are also advanced features like 500 Similar Influencers Search, Audience overlaps and Ad Posts (database of influencer previous integrations).

Learn more about trendHERO

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