Top App Store Optimization Tools (2019)

Artyom Dogtiev

Updated: September 20, 2019


App Store Optimization (ASO) is the process of optimizing a mobile app’s marketing copy (keywords, title, icon, screenshots, description, etc.) to rank it higher on app stores and is often described as app store SEO. If you’re a developer trying to make your app stand out in a crowded app store, the right App Store Optimization tools can play a crucial role in your app marketing and help boost your app’s visibility to increase downloads.

This guide goes over the different aspects of App Store Optimization before listing the best tools out there to get your mobile app to the top of the store, whether its Google Play for Android or Apple’s App Store on iOS.

ASO has many parts to it, from keyword optimization to screenshots and analyzing reviews. The companies listed in this guide offer a range of app store optimization services, from app analytics to reports, intelligence and app review & sentiment analysis.

So what is App Store Optimization (ASO) and what types of ASO companies exist? The sections of this guide break it down as follows:

First up, the starting point of a mobile app ASO that brands and app developers should take care of – App Marketing Copy Optimization.

App Marketing Copy Optimization

App Marketing Copy Optimization deals with app screenshots, the preview video, the app’s icon – basically everything that isn’t text. Many users will download your app or turn away simply by the look of those screenshots or the preview video. Further, if they recognise your brand or app from the logo, they are more likely to download it.

There’s a technical side to asset optimization as well – the screenshot needs to fit within the app store, it needs to be cropped properly and show the right features. Any old picture or screengrab won’t do.

Keyword Optimization

Keyword optimization includes all the text in your app’s page, from the title to the description. Key words being present is of course important, but so is good writing – you have to convince users to download your app with very few words, so each one counts. App store keyword optimization isn’t as easy as dumping all the keywords either; ranking algorithms are getting smarter and users will rate the app negatively when they see that kind of behavior.

Good writing and choosing the right keywords is thus crucial to getting a good rank in the app store. What about including the most important keyword in the title? According to some studies, it can increase app store ranking by as much as 10%, so if you can do it without sounding contrived, then you should.

Something else to keep in mind is that localization is key – a good translation of your description that is sensitive to cultural norms and knows how to speak in the target language is the difference between a successful app and missing out on an entire country’s (or language’s) market.

Types of ASO Tools

App Store Intelligence Tools

Data is what makes mobile app industry tick, having robust, up-to-date analytical information is what allows app marketer to rank apps and connect them with users. There are number of companies that supply app development powerhouses and indie developers studios with such app data, the biggest are App AnnieSensor TowerApptopia and Prioridata. They are capable of making sense of the mass of data that comes out of iTunes and Google Play. From reports on the top new apps and how they got to the top to tracking user reviews by app version (to see how changes affect reviews), the tools offered are extremely useful. Some of the platforms also have a free level to their pricing plan so you can try before you buy.

App Annie data chart for top countries by the number of app downloads 2017-2022

App Keyword Optimization Tools

These ASO tools function is to monitor and capture specific keywords performance data, provide app developers with keyword analytics and suggest ways to optimize a mobile app marketing copy elements such as title, keywords set, description and provide an API to implement these changes to apps on the App Store or Google Play. Also they provide data on keywords rankings, using in-house built algorithms, including AI-based ones.  Examples of such keyword trackers are companies like App RadarApp Tweak that track a number of keywords for apps, when they’re used in app store pages and how those apps perform. Another feature that such keyword trackers provide app developers is app store localization to improve a mobile app rankings across multiple app stores and hence increase app downloads number in multiple countries.

App Radar app title optimization screenshot

 

Review & Sentiment Analysis Tools

App store reviews and ratings are crucial in shaping app users perception of an app, while they are browsing an app store and compare multiple apps to download and possibly to purchase. The ASO tools that provide data on these ratings and reviews, as well as other online sources of app users feedback are Review & Sentiment Analysis tools. Some examples of such companies are Apptentive, AppBot, TheTool that either provide this service along other ASO services or solely focused on providing app developers with information on how people react on their apps.

A/B Testing Tools

Regardless of how thorough app developers think through mobile UI or craft graphics and text for an app marketing copy, chances are they will need to alter it once the app was released on app store. A/B testing is go-to techniques for brands and app developers to define what version of an app marketing copy or UI element performance the best. The type of App Store Optimization tools that provide such service is called A/B Testing Tools.

List of Best ASO Tools

Our list of some of the best ASO Tools to be found is not ranked. It showcases a variety of tools for a number of different functions with an aim to cover all aspects of app store optimization but without naming any one tool or company “the best” – all of these offer something different and crucial.

Note: the companies on the list we’ve compiled below are not in any priority order


Gummicube


Gummicube has been in the app store optimization business since 2011. The company built its own DATACUBE App Store intelligence software to understand what users search for in the App Store and Google Play to deliver better results. Gummicube provides on-page (content) optimization, Focus group testing, analytics software, app reviews and ratings analysis to increase organic downloads.

  • Key features: App Store Optimization, Mobile App Marketing, Review & User Sentiment Management, Social Influencer Program, Full Transparency
  • Type: App Keyword Optimization Tools
  • Tagline: Get the best app store optimization service from our experts.
  • App stores: Apple App Store and Google Play.
  • Price: monthly flat fee.

Gummicube’s website screenshot

App Annie

App Annie logo

App Annie is an app analytics and app market data platform for developers and marketers. Headquartered in San Francisco, App Annie has offices around the world and provides business intelligence tools to aid app publishers and developers with decision-making. App Annie’s App Store Optimization tool empowers developers and marketers with complete toolbox to measure, test and optimize keywords to increase their app’s discoverability and boost downloads.

  • Key features: keyword and competitor tracking, advanced search filters, analyze keyword rankings.
  • Type: App Store Intelligence Tools
  • Tagline: The App Analytic and App Data Industry Standard
  • App stores: iTunes Apple Store and Google Play.
  • Price: Store Stats and ASO tools are free, other services pricing is available upon request.

App Annie website screenshot

App Radar


App Radar is a high-end ASO tool for marketers and developers. It helps marketers and developers of mobile apps and games increasing their organic reach in app stores. It’ a high-end SAAS solution with features designed for improving search rankings as fast and easy as possible. It stands out other ASO tools because it enables app marketers to obtain real data and get the most accurate app store keyword rankings, optimize your metadata for both, iTunes Connect and Google Play right on its dashboard, get AI-based keyword suggestions and optimization tips and more.

  • Key features: Analyze & edit app store information and rankings all in one place, ASO Academy educational resource
  • Tagline: Accelerate your App Growth
  • Type: App Keyword Optimization Tools
  • App stores:  Google Play and iTunes App Store.
  • Price: Free plan, Startup for $100 / month, Business  for $400 / month

App Radar website screenshot

Lab Cave

Lab Cave is a mobile growth company part of the Fibonad Group. Founded in 2013, Lab Cave has launched over 700 apps achieving over 250Mm organic downloads. Lab Cave works with the largest game and app developers in the world, offering App Store Optimization (ASO), Apple Search Ads (ASA) and Mediation services.

  • Key features: App Store Optimization, Monetization, Apple Search Ads, Analytics
  • Type: App Keyword Optimization Tools
  • Tagline: Lab Cave ASO, Mediation and Search Ads for Apps and Games
  • App stores:  Google Play and iTunes App Store.
  • Price: available on request

Lab Cave website screenshot

Preapps

Preapps is a app marketing platform that connects mobile user with apps that are coming up to the market soon. The PreApps team of ASO experts will optimize your app for each app store’s search algorithm to maximize exposure and ranking. They will handle the optimization of your app’s title, description, keywords, icon and screenshots; and provide comprehensive reports with actionable insights. Over the past 6 years, PreApps has helped apps collectively reach over 550,000,000 downloads so far.

  • Key features: pre-launch mobile app marketing, app store optimization including keyword suggestions.
  • Type: App Keyword Optimization Tools
  • Tagline: We help people like you grow their app to Millions of downloads and Sales.
  • App stores: Apple App Store, Google Play, and Windows Phone.
  • Price: available on request

PreApps website screenshot

Moburst

Moburst is a full service, global mobile success company that helps companies grow their mobile business. Among the number of app marketing services it provides is App Store Optimization. The ASO service is based on using ASO Research Aggregator that pulls data from multiple ASO services and its proprietary data engine that monitors millions of keywords and phrases.

  • Key features: proprietary data engine
  • Type: App Keyword Optimization Tools
  • Tagline: Mobile Done Right
  • App stores: Apple App Store, Google Play
  • Price: custom

Moburst website screenshot

Apptopia

Apptopia is an app market intelligence and competitor tracking service for keeping score of app performance metrics on all major app stores.  It also tracks ad performance and segments all the data by country, category and store to help in discovering opportunities and what the company calls “Tier 2 and Tier 3” countries with a high potential for ROI. It’s “Breakout Predictor” also attempts to identify which apps will hit the top 100 before they do so.

  • Key features: Pay-per-tracked app model
  • Type: App Store Intelligence Tools
  • Tagline: Profit from your competitor’s secrets
  • App stores: Google Play and iTunes App Store
  • Price: Starter plan for $1,250 / month, Professional plan for $3,000 / month, Advertising IQ plan $1,000 / month, Sales Prospector custom plan, Full Product Bundle for $5,000 / month.

Apptopia website screenshot


AppFollow

AppFollow is the app growth and reviews management tool. It supplies app developers and brands with analytics around reviews and search result positions straight to email, Slack, Zendesk, Helpshift, Intercom and 30 more integrations. Among other features that it provides are ability to reply to user reviews directly in email, dashboard, Slack or other integrations, translate each review automatically, increase your organic installs with our ASO Tools and more.

  • Key features: the App Store iOS 12 search results, Keywords Popularity, ASO Analytics, Featured App Alerts, ASO Reports on Slack & Email, Increase User Engagement
  • Tagline: Reviews and Update Monitor
  • Type: Review & Sentiment Analysis Tools
  • App stores: App Store, Google Play, Microsoft Store and Mac App Store, Amazon.
  • Price: Free plan, Premium plan ($29 / month and up), Enterprise plan (custom price)

AppFollow website screenshot

Tune

Tune-with-Dial-Logo

Tune is a measurement and attribution platform for mobile marketers. Founded in 2009, the company’s rapid growth means they now boast more than 250 employees in the offices worldwide. Along with attribution and app store analytics and in-app marketing, Tune offers an App Store Optimization tool for developers to boost organic results by optimizing their app store assets.

  • Key features: keyword suggestions & track rankings, install estimates, competitors tracking, descriptions A/B testing, Facebook Mobile Measurement Partner, real-time event callbacks for any purpose
  • Type: App Store Intelligence Tools
  • Tagline: Mobile measurement, attribution, and engagement
  • App stores: iTunes Apple Store and Google Play.
  • Price: Contact for subscription prices.

Tune website screenshot

Appfigures


Appfigures offers an all-in-one platform with analytics, insights, and optimization tools to help app makers acquire more users organically. The Analytics platform allows developers and marketers to zoom in and analyze downloads, revenue, and ad campaigns across all stores and countries. Coupled with an ASO platform which provides rank monitoring (hourly updates), indispensable keyword insights such as popularity and competitiveness, as well as Explorer, a market intelligence platform for researching apps’ performance, audience, positioning, and other metadata, members are able to continuously refine their ASO strategy while monitoring how adjustments play out across their various download and revenue metrics.

  • Key features: Unified Analytics Dashboard for tracking Downloads, Revenue and Ad Campaigns; Data-driven ASO; Read and reply to reviews; Developer API; Very strict privacy policy
  • Type: App Store Intelligence Tools
  • Tagline: App Store Analytics & Insights
  • App stores: App Store, Google Play, Amazon Store, Windows Store, Steam
  • Price: Starter – free, Monitor – $19.99/mo., Optimize– $99.99/mo., Grow – $299.99/mo.

Appfigures website screenshot

SensorTower

Sensor-Tower

Sensor Tower is an App Store Optimization and intelligence platform for app developers. Founded in 2013, by Alex Malafeev and Oliver Yeh, Sensor Tower provides valuable insights into your competitors through its Rankings and Leaderboards resource. The App Store Optimization tool’s accurate data and tracking functions help improve mobile app’s visibility on the App Store / Google Play; while the keyword translation feature translates app’s keywords into multiple languages to increase its downloads number in other countries. Sensor Tower offers plans for both Small Businesses (cover only app-level data) and Enterprise (App Intelligence, Store Intelligence)

  • Key features: app ranking, keyword optimization, keyword translation, download and revenue estimates, and competitor tracking.
  • Type: App Store Intelligence Tools
  • Tagline: Data That Drives App Growth
  • App stores: iTunes Apple Store and Google Play.
  • Price: for Small Business – Pro plan $80/month, Business plan $400/month, custom pricing for Enterprise plans

SensorTower website screenshot

Storemaven

StoreMaven‘s is an App Store Optimization company, its key competitive advantage is Store IQ, an AI based tool which evaluates the results of a mobile app app store marketing copy A/B testing (and it can test a lot of different variables) to give you the best possible results. Storemaven worked with such big brands as EA, Zynga, OpenTable, Warner Brothers.

  • Key features: AI A/B Testing tool
  • Type: A/B Testing Tools
  • Tagline: Increase app store conversion rates & pay less for every install
  • App stores: App Store and Google Play
  • Price: n/a, though a 30-day free trial is available.

StoreMaven website screenshot

TheTool


TheTool is an all-in-one ASO and app-marketing platform which styles itself as the first performance based tool of its kind on both Google’s Google Play and Apple’s App Store. Tracking installs (organic and not), keyword rankings, conversion rates and more, all displayed on a slick UI. It helps app marketers and developers to optimize the main KPIs of App Store Optimization for apps and games (Keyword rankings, Top Charts Rankings, user Ratings, Conversion Rate, Installs, Revenues), and provides competitor benchmarks in order to make the right decisions for ASO strategy.

  • Key features: Data is taken from 93 countries, powerful keyword research tools, full ASO audit, actionable insights and tips
  • Type: Review & Sentiment Analysis Tools, App Keyword Optimization Tools
  • Tagline: Performance-Based Mobile ASO Tool
  • App stores: Google Play, iTunes App Store
  • Price: Free 14 day trial, then starts at $69/month

TheTool website screenshot

Prioridata

Prioridata is a mobile app data intelligence, ASO tool and market research company. It offers a number of app marketing solutions such as – Keyword Intelligence, for optimizing an app’s store page, App Intelligence which tracks both app’s performance and that of its competitors on the market across various countries and app stores. As well as Market Intelligence to analyze specific app categories and countries, API & Custom Research to incorporate Prioridata solutions into clients CRM or commercial products and finally Usage Intelligence to conduct research on the app market.

  • Key features: the benchmarks it tracks are DAU, MAU, ARPDAU, retention rates, downloads, store revenue, top chart ranks, keyword ranks.
  • Type: App Store Intelligence Tools
  • Tagline: Win your mobile market
  • App stores: Google Play and iTunes App Store.
  • Price: Starter for $100 / month, Business plan for $500 / month and Enterprise plan with pricing available on request

Priori App Market Intelligence: App Store Leaderboards & Niche Markets Analysis

ASOdesk

ASOdesk provides app marketers with 3 ASO-specific products such as Keyword Analytics, Keyword Explorer and Keyword Charts and Competitors. Also the company offers marketing automation, app analytics and “organic intelligence”, which explores search traffic in more depth.

  • Key features: Marketing automation for ASO included.
  • Type: App Keyword Optimization Tools
  • Tagline: All-in-one solution to grow app business
  • App stores: Google Play, iTunes App Store.
  • Price: Startup plan for $42 / month, Plus plan for $127 / month, Business $250 / month, Expert plan for $417 / month.

ASOdesk website screenshot


AppCodes

AppCodes app store optimization tool

AppCodes is a startup, founded in 2010, that provides a set of App Store Optimization tools for developers to boost their app’s visibility. AppCodes offers a keyword prediction tool to highlight competitors’ keywords and a tool to predict a specific app position on the app store, for a given keyword, so app marketers and developers can stay ahead of the competition.

  • Key features: competitor tracking, keyword tool to find your best options, track app visibility in the app store.
  • Type: App Store Intelligence Tools
  • Tagline: Probably the best tool for app store optimization.
  • App stores: iTunes App Store and Google Play.
  • Price: $14.95 per month.

AppCodes website screenshot

Mobile Action

Mobile Action is a leading user acquisition service for mobile developers. Founded in 2013, and headquartered in San Francisco, the company launched its App Store intelligence and App Store Optimization tools for free. With Mobile Action platform developers and app marketers can get competitor rankings, app download and revenue insights and make informed ASO decisions to increase their organic app downloads.

  • Key features: easy-to-use dashboard, competitor tracking, recommended actions, used by 160k customers from 65 countries
  • Type: App Store Intelligence Tools
  • Tagline: #1 App Store Optimization and App Analytics Tool
  • App stores: iTunes Apple Store and Google Play Store.
  • Price: App Analytics is free. ASO Intelligence starts at $39 per month.

Mobile Action website screenshot

AppTweak

apptweak-logo

AppTweak is an App Store Optimization (ASO) tool driven by Data science that empowers app marketers and developers to improve their store visibility, increase app rankings and drive organic downloads. Founded in 2013, AppTweak is a leading profitable company focusing on data accuracy and transparency. Amongst other features, AppTweak offers powerful Keyword & Search Ads tools with all the data needed to audit, optimize and monitor app’s discoverability.

  • Key features: personalized and actionable recommendations (ASO reports); multilingual keyword intelligence tool; cross competition analysis; Search Ads intelligence dashboard
  • Type: App Keyword Optimization Tools
  • Tagline: App Store Optimization ASO Tool driven by Data Science
  • App stores: iTunes Apple Store and Google Play Store.
  • Price: Starter plan for $70 / month, Guru for $300 / month, Power plan for $600 / month, Enterprise Custom plan.

AppTweak website screenshot

SearchMan

SearchMan-app store SEO

SearchMan offers a self-serve big data tool to help developers boost their app’s visibility in app stores. Since its beginnings in 2011, the Mountain View-based company has committed to developing its SEO for mobile apps service. Now you can get data-driven keyword suggestions and push updates to improve search rankings and increase downloads, and quickly get a sense of your app’s discoverability from the search visibility score.

  • Key features: track search rankings, discover and optimize your keywords, check visibility scores, access app market research for free.
  • Type: App Keyword Optimization Tools
  • Tagline: App store optimization and SEO software, made easy.
  • App stores: iPhone, iPad, and Google Play.
  • Price: Research plan – free, ASO Dashboard – $25/month, Spreadsheet plan – $100/month, API – $250/month, Enterprise plan – $1,500/month

SearchMan Video: How to implement your mobile SEO strategy

Keyword Tool

Keyword-Tool-logo

Keyword Tool is a web extension that helps users find the keywords that people are typing in the app store search box, to perform app store optimization. Help your users find your app easily by matching your app title and description keywords to your target audience’s search terms. Keyword Tool uses App Store autocomplete to find the most popular keywords related to the topic of your app leading to more organic installs.

  • Key features: free tool, keyword research using App Store autocomplete, specify App Store country and language to generate keywords.
  • Type: App Keyword Optimization Tools
  • Tagline: App store optimization tool for keyword research, ASO and SEO.
  • Price: Free.

Keyword Tool homepage screenshot.

Keyword Tool an app store optimization tool

SplitMetrics

Split-Metrics-logo

SplitMetrics is a tool for mobile app developers and game publishers to A/B test and optimize app store pages for maximum conversion. Founded in 2015, SplitMetrics helps app developers to optimize creatives for their apps marketing copy on the App Store and Google Play, personalize app pages for different demographics, and analyze user behavior in real-time. Use the tool to A/B test everything from icons and screenshots to video previews and the color of the download button.

  • Key features: unlimited experiments at a time, advanced targeting, track competitor conversion, app store screenshot designer tool, doesn’t require SDK install
  • Type: A/B Testing Tools
  • Tagline: Mobile A/B testing for App Store and Google Play.
  • App stores: iTunes Apple Store and Google Play.
  • Price: available on request.

SplitMetrics website screenshot

SearchAdsHQ

SearchAdsHQ is Apple Search Ads Optimization platform from SplitMetrics. Thanks to its deep integration with Apple’s Search Ads platform and MMPs, it allows app marketers to launch ad campaigns on scale and effectively monitor an entire media buying funnel, get full control of ad performance and leverage automation to grow ROI and save time.

  • Key features: ROAS benchmark calculation, ad campaign goals setting, negative keywords management.
  • Type: App Store Intelligence Tools
  • Tagline: Search Ads Optimization Tools
  • App stores: iTunes App Store
  • Price: demo, custom pricing is available upon request

SearchAdsHQ website screenshot


Reflection.io

Reflection.io provides market intelligence platform for app developers and brands. The analytics it provides covers App Charts, reviews, country specific ranking, daily downloads and more. Among its clients are Miniclip, Sky, Sound Cloud the BBC.

  • Key features: One-stop shop for tracking and monetization.
  • Type: App Store Intelligence Tools
  • Tagline: Market Insight for App Developers
  • App stores: Google Play, iTunes App Store
  • Price: Basic plan – free, Pro plan – $200 / month, Custom Reports plan

Reflection website screenshot

RankMyApp


RankMyApp is a mobile app user acquisition solution for brands to increase the number of users for their apps via App Store Optimization, App Review Analytics and Paid User Acquisition. The company serves clients from more than 12 countries, among its clients are Duolingo, Sephora, Peixe Urbano, Viajanet, Webmotors. RankMyApp ASO tool helps app marketers and developers to optimize all parts of an app marketing copy such as – name, description, icon, keywords, screenshots, category, as well as track competitors.

  • Key features: servers apps for apps stores from 12 countries, covers all aspects of an app marketing copy
  • Type: App Store Intelligence Tools
  • Tagline: Full Marketing Intelligence for App User Acquisition
  • App stores: Google Play, iTunes App Store
  • Price: custom pricing

RankMyApp website screenshot


AppTrace


AppTrace is a fully-free app analysis service tracking both iTunes and Google Play stores from Adjust.com team. The tool tracks both app stores global and country-specific charts, as well as an app look-up service.

  • Key features: comprehensive top charts and app search for iTunes and Google Play.
  • Type: App Store Intelligence Tools
  • Tagline: Love your stats!
  • App stores: Google Play, iTunes App Store
  • Price: free

Apptrace website screenshot

Appbot


Appbot is a one-stop shop platform to monitor app customers feedback. It tracks app store reviews, support tickets, social media, NPS, surveys & more to empower app developers with information about apps. With that knowledge they can be aware of issues, get ideas for new features to implement, celebrate app users praises for their apps and more.

  • Key features: variety of app feedback sources to analyze
  • Type: Review & Sentiment Analysis Tools
  • Tagline: Voice of the Customer, clearer than ever.
  • App stores: Google Play, iTunes App Store
  • Price: 14-day trial, n/a

Appbot website screenshot

Apptentive

Apptentive is a customer feedback and analytics platform. It delivers much more significant mobile consumer response. Using intelligent tools, Apptentive helps enterprise brands improve app ratings and proactively engage consumers, uncovering new data to reveal common sentiment, hidden issues, and drive a better product roadmap. Apptentive gives product managers and CX leaders the keys to their customers’ hearts through new historical insights into brand loyalty to support customer-centric decisions.

The company has powered millions of consumer interactions on billions of mobile devices. Each month, Apptentive helps the world’s top brands—including Disney, JetBlue, Buffalo Wild Wings, Overstock.com, Viacom, Zillow, and eHarmony—proactively listen to much more customers at scale, and enhance customer love to improve customer experience.

  • Key features: app users feedback listening sophisticated tools, proactive engagement tools to reach at proper times, helps to make data-driven decisions.
  • Type: Review & Sentiment Analysis Tools
  • Tagline: Get actionable feedback from 100x more customers at scale
  • App stores: Google Play, iTunes App Store
  • Price: custom pricing

Apptentive website screenshot

Final Thoughts

We hope this article will help you choose the right ASO tools for your app marketing. Remember, it’s not unusual for an app developer to combine different tools in their quest for discoverability. Choosing specific company, follow a time proven approach of checking previous clients experience with a service provider, as well as the company LinkedIn page, Glassdoor profile to access company’s reputation.

Looking for more options? Check out more App Store Optimization tools and services in our User Acquisition Directory.