There are two major ways of how people discover and install mobile apps on their smartphones and tablets. It’s either via advertising of any sort or via search on an app store. App installs that are obtained via app stores built-in search are called organic app installs.
If you, as an app marketer, aren’t taking full advantage of organic app installs, you’re missing a great deal on your best app users. An organic install is more valuable because it’s based on people’s clear intent to find and install a certain app to serve a specific need, which isn’t the case when he is exposed to an ad. It’s a higher quality customer relationship from the get-go. In short, discoverability matters. And the best way to get noticed in a crowded app store is through app store optimization (ASO) – a process of optimizing mobile apps to rank higher in an app store’s search results. So, how do you apply ASO techniques? Can you do it on your own, using App Store Optimization Tools or you’ll be better off to leave it to the experts?
Consider this number – more than 90% of an average app’s installs are organic. This is where app store optimization services and agencies can help.
ASO specialists say, app store optimization is a continuous process; that you must research, test and iterate to keep up with the competition. And, as app stores continues to grow and hence the completion grows as well, it’s going to get a lot more complex. Back in 2016 some commentators predicted ASO will morph into App Marketing Optimization (AMO), covering all areas of an app marketing funnel. Today, experts say app store optimization must go beyond keywords. It’s about understanding the user intent and measuring their response, to uncover what works and what doesn’t. It implies factoring in all elements of an app marketing copy to attract and retain app users.
As ASO evolves, a number of app store optimization trends have emerged. Since 2013, when Google announced it would start indexing deep app content, mobile apps increasingly replace mobile web in search results. This means, if your app’s content appears in Google search results, and the user has your app installed they’ll have the option to click through and view the content directly in the app. If they don’t have your app installed they’ll be directed to the app store listing for it. Through app indexing, marketers can use deep linking to drive downloads and boost ASO rankings; essentially closing the gap between SEO and ASO.
A/B testing, yet another ASO technique, has also taken off in the mobile app world. App marketers are now conducting real-time examinations of app store icons, descriptions, keywords and screenshots to discover how they affect traffic to their app. A/B testing is a powerful process that helps you find your best converting app store content and optimize your ASO strategy.
The past few years have seen a huge increase in ASO-savvy agencies and service providers able to power ASO and help app developers scale their apps. So if you want to free up your time to concentrate on creating great apps, check out our list of the top app store optimization agencies for 2017.
You can find more ASO services and tools in our App Store Optimization Marketplace
Note: the companies on the list we’ve complied below are not in any priority order.
Our ASO Services list:
- The ASO Project
- Lab Cave
- App Growth Network
- Redbox Mobile
- Yodel Mobile
- ASO Co
- The Specialist Works
- App Masters
Phiture is a Berlin-based mobile growth consultancy working with the teams behind leading apps. Using its industry-acclaimed Mobile Growth Stack as a strategic framework, they offer three key services: App Store Optimization, Apple Search Ads, User Retention services and Growth Consulting. Phiture helps apps grow by developing, refining and applying systematic approaches to solve key growth challenges.
- Key ASO services: specialized ASO workshop, localization, and A/B testing
- Tagline: From the creators of the Mobile Growth Stack
- Offices: Berlin (Germany)
Phiture website screenshot
Gummicube is an App Store Optimization and mobile marketing company. Gummicube’s DATACUBE(tm) software leverages proprietary ‘big data for mobile’ to understand search trends and the competitive landscape inside of the app stores. By using DATACUBE, mobile search data and user behavior is no longer a black box — resulting in greater visibility, more high-quality organic downloads and a lower overall cost of user acquisition.
- Key ASO services: App Store Optimization, App Reviews & Ratings, Focus Groups and Analytics software.
- Tagline: Get the best app store optimization service from our experts
- Offices: San Jose, US
Gummicube website screenshot
The ASO Project is a performance-based app store optimization service for app developers. Founded in 2014, by mobile and desktop organic search experts, the company provides full-service ASO to maximise app downloads. They perform keyword analysis using proprietary technology, title analysis, app icon visibility and more, to boost app discoverability and downloads.
- Key ASO services: search visibility improvement, conversion optimization, content marketing, PR, link building, search ad management
- Tagline: Performance-based App Store Optimization solutions
- Offices: USA: Los Angeles, Chicago and San Diego
The ASO Project website screenshot
Lab Cave is a mobile growth company part of the Fibonad Group. Founded in 2013, Lab Cave has launched over 700 apps achieving over 250Mm organic downloads. Having successfully lived through all the phases of an app release (with over 2,000 updates and more than 3,500 A/B tests), Lab Cave knows first hand the pains and desires of other app developers and mobile-first companies.
- Key ASO services: achieved more than 200 million organic downloads
- App stores: Google Play and iTunes App Store.
- Tagline: Lab Cave ASO, Mediation and Search Ads for Apps and Games
- Offices: Madrid, Spain
Their ASO-specific products are three: Keyword Analytics, Keyword Explorer and Keyword Charts and Competitors, but ASOdesk also offer marketing automation, app analytics and “organic intelligence”, which explores search traffic in more depth.
- Key ASO services: Marketing automation for ASO included.
- Tagline: Improve your iOS and Android app visibility
- App stores: Google Play, iTunes
- Price: Starts at free, first paid tier is $49/month
ASOdesk website screenshot
PickASO is an app marketing solution for companies, developers and agencies. Born in December 2013 and based in Barcelona, PickASO was one of the first ASO agencies in Spain. They specialise in app marketing and product strategy, ASO strategy and app indexing, user acquisition and app content marketing. Their experienced team will help you develop an ASO strategy to drive more organic installs.
- Key ASO services: Strategy, visibility (ASO, app indexing), acquisition and content
- Tagline: ASO and app marketing agency
- Offices: Barcelona (Spain)
App Growth Network is an app marketing agency with an expertise in three major mobile app marketing areas – User Acquisition, Analytics and Product Marketing. Launched in 2018, the agency has already got a number of prominent mobile apps in its portfolio, such as The Mindfulness app, CatchUp, Sage Accounting and more.
- Key ASO services: Global ASO, App Analytics, App Retention Analysis, App CPI campaigns with ad networks, Search Ads & UAC Optimization, App Store creative optimization, Android Link Building & PR outreach, Cross Device Mobile SEO
- Tagline: A Global App Product Marketing Agency
- Offices: Vancouver (Canada), Barcelona (Spain), Berlin (Germany), Seattle (US) and India.
Redbox Mobile is a mobile marketing and app store optimization agency. Founded in 2013, the UK-based company helps developers and marketers increase their app’s rankings, downloads and revenue. Redbox Mobile will analyze your app’s performance in the app store and direct changes to optimize your app store assets. Their impressive list of global clients includes Vodafone, Universal, Tesco, and Virgin.
- Key ASO services: strategy, app store and competitor analysis, optimize your app store assets including video and screenshots.
- Tagline: App store optimization and search ads specialists.
- Offices: Hungerford and London (UK).
Yodel Mobile is the leading global app marketing consultancy and Mobile Agency of the Year 2019, specialising in launching and scaling apps. Since their inception in 2007, they’ve launched and aided the growth of over 200 apps. They work with clients from single territory start-ups to established, multi-territory, international brands such as mytaxi, NBCUniversal, UKTV, Bauer Media, Fujifilm, The Economist, Teletext Holidays and Gymshark.
- Key ASO services: App store listings, images, videos and reviews optimization
- Tagline: The leading global app marketing consultancy
- Offices: London, UK
Moburst is a full service, global mobile success company that helps companies grow their mobile business. After redefining hundreds of apps and A/B testing every possible feature in every vertical, our team knows what works for each product, and how to deliver the most relevant experiences for each user. We love solving clients’ tough mobile challenges and believe that the combination of creative thinking, advanced technology, and data drives performance at scale.
- Key ASO services: Keyword Research, Competitor Analysis, Mobile Campaigns, Media Management and Optimization, Mobile Strategy, App Store Optimization, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management
- Tagline: Mobile Done Right
- Offices: New York, San Francisco and Tel-Aviv
The ASO Co aims to optimize App Store listings for businesses to improve their apps organic search visibility, increase installs number and gain an advantage over their competitors. Founded in 2015, by James Bott and Thomas Twigg, ASO Co’s experienced team provides a global app store optimization, app strategy and management service. They use proprietary app store data for optimization and look at search behaviors in each territory to improve your app’s visibility and conversion within each app store. On average The ASO Co’s clients see a 20-40% increase in organic installs.
- Key ASO services: localization, conversion optimization, app store optimization, mobile strategy, creative, market research, competitor analysis, tracking, mobile acquisition, mobile retention, product development, ui/ux, and A/B testing
- Tagline: Refining Mobile Optimization
- Offices: London (UK)
The ASO .Co App Store Optimization agency
PreApps is a mobile app marketing platform that hosts millions of mobile apps before they are launched on mobile app stores. PreApps app directory hosts apps from different categories, in addition to that it has Top Apps, New PreApps and Featured Apps special categories to feature new additions to the platform. On top of that it offers a number of app marketing services.
- Key ASO Services: App marketing copy optimization (title, description, screenshots)
- Tagline: #1 App Marketing Agency
- Offices: Boston, US
PreApps website screenshot
Miratrix is a London-based app store optimization agency that helps app developers drive high quality and high volume downloads. Founded in 2012, by Nick Duddy, Miratrix can help you put together a comprehensive app marketing plan to reach your goals. They provide competitor and market analysis, keyword research, app store page optimization, and will examine reviews and user experience to boost your app store visibility.
- Key ASO services: App audit and analysis, keyword research, optimization of app store assets, and reviews.
- Tagline: Organic App Marketing & App Store Optimization
- Offices: London (UK).
Miratrix website screenshot
AppAgent is a mobile app marketing agency. It’s been driven by a team of experts in various mobile product and app marketing fields. The agency provides a number of app marketing services such as pre-market analytics, app on boarding optimization, paid traffic as well as ASO. The AppAgent served a number of mobile app studios and app startups, among its clients are Wooga, Malwarebytes, BNP Paribas, Kiwi.com or CI Games.
- Key ASO services: App Store / Play Store optimization
- Tagline: Mobile Marketing Experts Available For Hire
- Offices: Prague, Czech Republic
ARPU Brothers is a mobile app marketing agency that offers developers a broad spectrum of marketing services, including App Store Optimization. Its team has an expertise in running mobile app user acquisition campaigns with Google AdWords, Facebook Ads, Twitter Ads, AdColony and others users acquisitions platforms.
- Key ASO services: App Store and Google Play ASO, app copy A/B testing
- Tagline: AERM – Acquire – Engage – Retain – Monetize
- Offices: Wroclaw, Poland
the specialistworks is an app marketing agency that provides a number of mobile app marketing services, both online and offline. To compete in the highly competitive app marketing field, the company bets on using old-school marketing channels in conjecture with latest cutting-edge digital app marketing ones. The agency was recently awarded by The Drum.
- Key ASO services: App icon testing, app download page testing, category analysis, keywords analysis, competitor analysis, app description review, app rating advice, app name suggestion, iOS and Google Play ASO strategy
- Tagline: Performance-Driven Media Planning & Buying
- Offices: New York & Atlanta, US, Bonn, Germany, East Sussex, Somerset, Kent and London, UK
App Masters.co is a mobile app marketing agency run by Steve P. Young. Over the course of last several years, Steve has been a prominent figure in the app marketing field, among many hats he wears, he is the host of a popular AppMasters.co podcast. There is one service that the agency provides that stands above the rest – App Store Feature, in a nutshell it is a patent marketing technique to feature a mobile app to the Apple’s App Store editors team with high chances for the app to be featured that leads to high visibility.
- Key ASO services: app name, keywords and app description optimization
- Tagline: We are Growth Hackers Great at Driving Downloads Cost Effectively
- Offices: Bay Area, US
App Masters website screenshot
yellowHEAD is an Israel-based digital marketing agency with an expertise in mobile app marketing, web and social marketing, that is based on a combination of using a proprietary technology and having professional digital marketers in the team.
- Key ASO services: keywords, title, name, description, short description optimization, app graphics analysis
- Tagline: Engagement-Driven Mobile & App Marketing
- Offices: Udim, Israel
The App Store Optimization isn’t static, it continues to evolve as the major app stores – the iOS App Store and Google Play are being constantly updated with new features to improve mobile app users experience of using these stores. Search continues to play the major role as an app user acquisition channel and therefore App Store Optimization agencies team needs to keep their tabs on the latest updates to provide the best ASO service. We hope our ASO companies list will help you to choose the right app store optimization service for your app.
For more options, take a look at our ASO tools and services directory.