Video Ads Guide
Video ads are a very popular and growing area in advertising which advertisers and publishers use for monetization. This ad format and its placement includes pre-roll, mid-roll and post-roll.
Pre-roll video ad example (Source: Lungfish)
Video Ads eCPMs
Here are some of the biggest video ads offers along with their platform and country in the table below.
|Admob||UK||Around $10 for Android and $17 for iOS|
|Admob||US||Around $13 and iOS is around $16|
|Admob||Japan||Android is around $14 and iOS is around $22|
|YouTube (Pre-roll, mid-roll, post-roll)||US||Up to $15|
|Appodeal||US||Average at: $6.27|
|Appodeal||Worldwide||Average at: $3.08|
Source: Blognife, Appodeal
Engagement with user-generated content boost eCommerce conversions by 137% Posted on April 18, 2019 by Anne Freier ...driving the online shopping experience with 59% of brands and retailers already featuring photos and videos from customers.
Facebook brings back Messenger chat option to main app, discontinues payments and turns on dark mode Posted on April 17, 2019 by Anne Freier The newly integrated features appears to omit sending of pictures or videos and users won’t be able to make calls.
Shopping app Dote raises $12m and launches 'shopping party' feature Posted on April 11, 2019 by Ben Heathcote Social shopping app Dote has raised $12 million in funding and announced it is launching a live video retail experience.
Consumers will abandon product pages if they can't find the information they seek Posted on April 11, 2019 by Anne Freier As such, there’s a demand for 5-8 images, 2-5 videos and on average 8-13 questions a brand should answer.
OTT users are spending an average 6 hours on smartphones per day Posted on April 11, 2019 by Anne Freier 5 hours of video content every day on smartphones.
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