Want to unlock the real power of A/B testing for your app’s growth and user experience?
Watch this workshop lef by Evelina Gruzdzevičiūtė, the Mobile Apps CRO Lead for
NordVPN, to truly unlock the potential of A/B testing for UX/UI optimization and app growth, it’s not enough to simply run experiments.
While research, competitive insights, and user feedback lay the groundwork, the real magic happens when product owners, developers, designers, copywriters, and data analysts work together seamlessly. This presentation dives into the hurdles of cross-functional collaboration in A/B testing and offers strategies to boost efficiency, ultimately demonstrating how strong teamwork fuels optimal outcomes.
