5 Web2App Funnel Strategies for App Growth

Join FunnelFox CEO Andrey Shakhtin to discover 5 proven, low-cost strategies for building a web2app funnel that drives app growth and revenue across acquisition, onboarding, monetization, payments, and upselling.

App Marketing Videos

You may also like

10 Revenue Growth Ideas for 2025
00:17:34
10 Revenue Growth Ideas for 2025
App Marketing Videos
Turning Demands into Product Strategy
00:14:31
Turning Demands into Product Strategy
App Marketing Videos
Win Users Instantly: The Power of First Impressions
00:10:50
Win Users Instantly: The Power of First Impressions
App Marketing Videos
Growing a Unicorn App: Insights and Takeaways
00:27:42
Growing a Unicorn App: Insights and Takeaways
App Marketing Videos
Boost Revenue: Intelligent Pricing & Payment
00:10:04
Boost Revenue: Intelligent Pricing & Payment
App Marketing Videos
Partnership Marketing: Fueling Rapid Growth
00:13:04
Partnership Marketing: Fueling Rapid Growth
App Marketing Videos
Beyond Installs: The Future of App Growth (2025)
00:43:49
Beyond Installs: The Future of App Growth (2025)
App Marketing Videos
App Success Through Innovative Scaling
00:14:03
App Success Through Innovative Scaling
App Marketing Videos
Cross-Functional A/B Testing: Driving Better Outcomes
00:13:34
Cross-Functional A/B Testing: Driving Better Outcomes
App Marketing Videos
Next Gen Creatives
00:43:43
Next Gen Creatives
App Marketing Videos
Reimagining Paywall Optimization: A Case Study
00:16:22
Reimagining Paywall Optimization: A Case Study
App Marketing Videos
AI's Growing Role: App Store & Beyond
00:15:13
AI’s Growing Role: App Store & Beyond
App Marketing Videos
Organic User Growth: Referrals & Word of Mouth
00:16:18
Organic User Growth: Referrals & Word of Mouth
App Marketing Videos
Beyond Downloads: App Engagement Strategies
00:43:38
Beyond Downloads: App Engagement Strategies
App Marketing Videos
How to Overcome Seasonality in App Store Marketing
00:33:45
How to Overcome Seasonality in App Store Marketing
App Marketing Videos
Scaling Your App to $5M: A Meta-Approach
00:23:27
Scaling Your App to $5M: A Meta-Approach
App Marketing Videos
App to Web User Acquisition
00:16:15
App to Web User Acquisition
App Marketing Videos
Strategies for App Re-engagement: Maximizing Growth and Retention
00:14:41
Strategies for App Re-engagement: Maximizing Growth and Retention
App Marketing Videos
Boosting App Revenue: 10 Key Ideas
00:13:08
Boosting App Revenue: 10 Key Ideas
App Marketing Videos
Global App Trends & Growth
00:19:12
Global App Trends & Growth
App Marketing Videos
Scaling Mobile Apps & Games: Apptivate Live
00:40:38
Scaling Mobile Apps & Games: Apptivate Live
App Marketing Videos
Apple Search Ads: Beyond Tactics
00:30:00
Apple Search Ads: Beyond Tactics
App Marketing Videos
The Value of Pricing Research
00:32:01
The Value of Pricing Research
App Marketing Videos
App Retention: A Race Against Time
00:16:18
App Retention: A Race Against Time
App Marketing Videos
Paywalls & Conversions: Leveraging Cognitive Biases
00:17:28
Paywalls & Conversions: Leveraging Cognitive Biases
App Marketing Videos
Running Holiday Sales for Subscriptions
00:11:50
Running Holiday Sales for Subscriptions
App Marketing Videos
Scaling Apple Search Ads: Babbel's AI-Powered Strategy
00:36:00
Scaling Apple Search Ads: Babbel’s AI-Powered Strategy
App Marketing Videos
Subscriber Win-Back in Action
00:14:23
Subscriber Win-Back in Action
App Marketing Videos
How to Expand Reach and Future-Proof Your User Acquisition Strategy
00:28:06
How to Expand Reach and Future-Proof Your User Acquisition Strategy
App Marketing Videos
Data-Driven Strategies for UA
00:40:12
Data-Driven Strategies for UA
App Marketing Videos
Effective App Store Marketing: A Step-by-Step Guide
00:41:33
Effective App Store Marketing: A Step-by-Step Guide
App Marketing Videos
Creative Power: Driving Growth in a Complex Media Landscape
00:43:30
Creative Power: Driving Growth in a Complex Media Landscape
App Marketing Videos
Drive App Growth: Post-Install Strategies
00:39:12
Drive App Growth: Post-Install Strategies
App Marketing Videos
AI-Driven Creativity: Redefining Innovation
00:48:37
AI-Driven Creativity: Redefining Innovation
App Marketing Videos
Drive Sales with Personalization: 4x Your Cross-Selling
00:43:56
Drive Sales with Personalization: 4x Your Cross-Selling
App Marketing Videos
Boost Paywall Conversions: The Power of Behavioral Segmentation
00:19:05
Boost Paywall Conversions: The Power of Behavioral Segmentation
App Marketing Videos
App Marketing Trends 2024
00:17:09
App Marketing Trends 2024
App Marketing Videos
AI Breakthroughs: Revolutionizing Mobile App Marketing
00:38:30
AI Breakthroughs: Revolutionizing Mobile App Marketing
App Marketing Videos
Boost Results with A/B Testing
00:15:23
Boost Results with A/B Testing
App Marketing Videos
Beyond the Basics: Elevate Your Lifecycle Marketing
00:22:20
Beyond the Basics: Elevate Your Lifecycle Marketing
App Marketing Videos
Data-Driven Growth: The Power of A/B Testing
00:21:54
Data-Driven Growth: The Power of A/B Testing
App Marketing Videos
Leveraging Gamification and Behavioral Design to Drive Growth
00:30:39
Leveraging Gamification and Behavioral Design to Drive Growth
App Marketing Videos
Meta's Algorithm: 10 Hot Fixes for App Marketers
00:18:07
Meta’s Algorithm: 10 Hot Fixes for App Marketers
App Marketing Videos
Fubo's Fireside Chat About Mastering Media Mix
00:21:13
Fubo’s Fireside Chat About Mastering Media Mix
App Marketing Videos
App Marketing State 2024
00:15:59
App Marketing State 2024
App Marketing Videos
Strategies for Future App Growth
00:25:00
Strategies for Future App Growth
App Marketing Videos
Transforming Growth Flywheel Using UI/UX and CRM Elements
00:10:38
Transforming Growth Flywheel Using UI/UX and CRM Elements
App Marketing Videos
Marketing Success in a Privacy-centric Era
00:22:31
Marketing Success in a Privacy-centric Era
App Marketing Videos
Product-Led Strategies: Unleashing Growth
00:44:01
Product-Led Strategies: Unleashing Growth
App Marketing Videos
Trying Offline Ads: Lessons Learned from Babbel
00:30:33
Trying Offline Ads: Lessons Learned from Babbel
App Marketing Videos
Transcending Best Practices in "Common Practice" Plateau
00:14:33
Transcending Best Practices in “Common Practice” Plateau
App Marketing Videos
Love at "First" Sight: First Party Cookies & Acquisitions
00:16:10
Love at “First” Sight: First Party Cookies & Acquisitions
App Marketing Videos
How AI Can Help You Go From "Established Meh" to Engagement Rocketship
00:15:27
How AI Can Help You Go From “Established Meh” to Engagement Rocketship
App Marketing Videos
Transforming a Mobile Product: From Concept to Market
00:10:22
Transforming a Mobile Product: From Concept to Market
App Marketing Videos
Panel: Impactful Entertainment and TikTok
00:26:20
Panel: Impactful Entertainment and TikTok
App Marketing Videos
Future of Mobile-First Living: Get your share
00:08:53
Future of Mobile-First Living: Get your share
App Marketing Videos
Unlock the Power of Generative AI in Creative Production for Apps
00:15:39
Unlock the Power of Generative AI in Creative Production for Apps
App Marketing Videos
Learning From Sweatcoin's Growth Engine
14:56
Learning From Sweatcoin’s Growth Engine
App Marketing Videos
Understanding Revenue Levers and Their Metrics
14:15
Understanding Revenue Levers and Their Metrics
App Marketing Videos
An Approach to App Growth Outside the App Stores
12:08
An Approach to App Growth Outside the App Stores
App Marketing Videos
PANEL: App Growth Strategies for 2024
39:43
PANEL: App Growth Strategies for 2024
App Marketing Videos
Become a Market Leader Without Investing Billions
15:10
Become a Market Leader Without Investing Billions
App Marketing Videos
Deezer's Revamped App Growth Strategy
14:48
Deezer’s Revamped App Growth Strategy
App Marketing Videos
Are You Guessing Growth
12:38
Are You Guessing Growth
App Marketing Videos
Generative AI’s Impact on Mobile
15:16
Generative AI’s Impact on Mobile
App Marketing Videos
Lifecycle Marketing: From Getting Started to Scaling Up
14:56
Lifecycle Marketing: From Getting Started to Scaling Up
App Marketing Videos
Content that Connects: Building Connections and Community through In-App Content
7:28
Content that Connects: Building Connections and Community through In-App Content
App Marketing Videos
The Generative AI Revolution
24:20
The Generative AI Revolution
App Marketing Videos
Next Gen Measurement How Modern Growth Marketers are Adapting Strategies to Drive Growth
28:49
Next Gen Measurement How Modern Growth Marketers are Adapting Strategies to Drive Growth
App Marketing Videos
The Role of "The Product" in your App Growth Strategy
13:00
The Role of “The Product” in your App Growth Strategy
App Marketing Videos
Supercharging App Engagement and Retention
44:28
Supercharging App Engagement and Retention
App Marketing Videos
Building a Social Commerce Growth Loop
16:01
Building a Social Commerce Growth Loop
App Marketing Videos
Mobile App Subscription: 5 Learnings from Femtech
15:52
Mobile App Subscription: 5 Learnings from Femtech
App Marketing Videos
Saving Budget and Finding New Revenue During a Recession
17:04
Saving Budget and Finding New Revenue During a Recession
App Marketing Videos
Dorothy Perkins' Path to Accelerated Growth
20:47
Dorothy Perkins’ Path to Accelerated Growth
App Marketing Videos
UGC Creatives for TikTok Marketing
12:26
UGC Creatives for TikTok Marketing
App Marketing Videos
State of Mobile Trends 2023
18:39
State of Mobile Trends 2023
App Marketing Videos
PANEL: Supercharging your App Engagement and Retention
45:49
PANEL: Supercharging your App Engagement and Retention
App Marketing Videos
PANEL: App Growth Strategies 2023
33:29
PANEL: App Growth Strategies 2023
App Marketing Videos
Tips for Defining USPs for Games and Apps
11:42
Tips for Defining USPs for Games and Apps
App Marketing Videos
PANEL: Modern Growth Mindset
29:33
PANEL: Modern Growth Mindset
App Marketing Videos
5 Efficient Ways of Building a Worldclass Product
14:26
5 Efficient Ways of Building a Worldclass Product
App Marketing Videos
Growing Whilst Achieving Product Market Fit
14:49
Growing Whilst Achieving Product Market Fit
App Marketing Videos
5 Takeaways from Nude's Success in 2022
18:00
5 Takeaways from Nude’s Success in 2022
App Marketing Videos
Designing an Effective Growth Formula
12:11
Designing an Effective Growth Formula
App Marketing Videos
Supercharging your App Proposition with User Insights
15:33
Supercharging your App Proposition with User Insights
App Marketing Videos
The Future of Attribution
18:32
The Future of Attribution
App Marketing Videos
Delivering Personalisation Among Data Chaos
19:21
Delivering Personalisation Among Data Chaos
App Marketing Videos
Developing Features to Enable Product Growth
15:42
Developing Features to Enable Product Growth
App Marketing Videos
Building a World-class App Growth Experimentation Approach
15:57
Building a World-class App Growth Experimentation Approach
App Marketing Videos
Mobile Growth Nightmares
28:22
Mobile Growth Nightmares
App Marketing Videos
Seeing Beyond What You Can Track to Boost Volume and Revenue
14:55
Seeing Beyond What You Can Track to Boost Volume and Revenue
App Marketing Videos
Scaling Beyond a Million $ Campaign: The Good, The Bad & The Ugly
13:32
Scaling Beyond a Million $ Campaign: The Good, The Bad & The Ugly
App Marketing Videos
Strategies to Prepare for 2023
14:41
Strategies to Prepare for 2023
App Marketing Videos
Mobile App Market Outlook 2023
27:31
Mobile App Market Outlook 2023
App Marketing Videos
PANEL: Discover the Future of App Growth
29:49
PANEL: Discover the Future of App Growth
App Marketing Videos
Opening Address: The State of the App Economy 2022
14:40
Opening Address: The State of the App Economy 2022
App Marketing Videos
Expectations Vs Reality When Developing & Launching a New App
12:12
Expectations Vs Reality When Developing & Launching a New App
App Marketing Videos
PANEL: How to rebuild User Acquisition in a Post-iOS 15 World
35:22
PANEL: How to rebuild User Acquisition in a Post-iOS 15 World
App Marketing Videos
Keynote Address: What is mobile marketing in 2022
15:40
Keynote Address: What is mobile marketing in 2022
App Marketing Videos
How we Bootstrapped to 1 Million Users
12:03
How we Bootstrapped to 1 Million Users
App Marketing Videos
How to navigate the maze of new Privacy Regulations and the Data Clean Room environment
17:21
How to navigate the maze of new Privacy Regulations and the Data Clean Room environment
App Marketing Videos
Discover Reddit's value of the view and what it can do for app marketers
14:57
Discover Reddit’s value of the view and what it can do for app marketers
App Marketing Videos
What will digital advertising look like in the Internet of Things age
12:02
What will digital advertising look like in the Internet of Things age
App Marketing Videos
How to keep ads relevant and demonstrate your app's value proposition to attract the right users
10:50
How to keep ads relevant and demonstrate your app’s value proposition to attract the right users
App Marketing Videos
PANEL: How to Engage App Users in 2022
42:12
PANEL: How to Engage App Users in 2022
App Marketing Videos
How to build relevant, impactful, and personalized customer experiences
15:07
How to build relevant, impactful, and personalized customer experiences
App Marketing Videos
How Putting Your Customers First will make your App Growth Skyrocket
13:32
How Putting Your Customers First will make your App Growth Skyrocket
App Marketing Videos
The State of Mobile Messaging 2022
15:22
The State of Mobile Messaging 2022
App Marketing Videos