What can app businesses do now, to set themselves up for success in the future?

Paul Mears (Senior Industry Manager at Google) spoke at App Promotion Summit London WFH 2020 about building a long-term app marketing strategy with Google.

Paul covers the following topics in his talk:

➡️ The basics of ad assets
➡️ The importance of video
➡️ Laying the groundwork for success with the Google Analytics for Firebase SDK and App Deeplinking

You can check out the video below: