Upselling products that are specifically tailored to a user's need has long been the cornerstone of many businesses, both digital and not. 💯 However, the moment we consider this subject, inquiries come up:
✅ how can the appropriate data be gathered?
✅ Ways to get the user to communicate their needs?
✅ After we have this data, how do we deliver the personalisation?
✅ How would one define success?
In this session, Marton Varga from adidas's Running app, will provide insights on how to design user journeys in order to target the right customers with the right product. 🚀