Applying Cognitive Bias to Change Engagement and Monetization Strategies for Apps

In this presentation, Peanut's Senior Product Manager Angèle Lenglemetz explores the intriguing field of cognitive biases and how they could transform app engagement and monetization tactics. Using examples from Wise, Streetbees, and the top applications, this session tries to show how a deeper understanding of user psychology may fundamentally alter how we approach user interaction and app development.

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