Converting Holiday Shoppers Into Repeat Customers

Maike Haberkorn gave a short talk about how to retain and convert holiday shoppers to repeat customers, particularly during the economic recession. She demonstrated why mobile app retention is key to boosting revenue. After a consumer has made a purchase, she stressed the value of gratifying them so that they will come back and become devoted customers. Maike offered advice on how to increase the retention rate through customer satisfaction.


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