Veronica and Pauline from Babbel, talked about the 7 CRM Levers that drove Babbel's success in 2021. The levers are split between the users and the leads. The Leads conversion side features user age segmentation, new subscription modes (Babbel lifetime), surprise offers, and seasonal quizzes. Onboarding process, podcasts, and perceived learner progress are all part of the customer conversion side. Discover how to use these tactics in your companies. Watch this video to learn how you can drive app growth by acquiring new users and engaging the already existing users.