Smule Inc's Antoaneta Hristova delivered a presentation at APS London about scaling a global community and how users can help build your business. She started by sharing factors that help retain and monetize users.
She shared her findings about what drives the users to stay and be active after the download. User-requested features, testing out new features, and receiving user feedback are just a few of the ways Antoaneta lists that people can assist you in growing your business.
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