In this workshop, Lara Laue-Hochhalter from CleverTap, provides insights about how to user personalization at every step of the journey to increase user engagement. 🚀 💯
She looked into how companies personalize, the categories and the step by step approach to generate revenue. She shared a personalization ladder with detailed steps. 👍
In a nutshell, Lara shared the following steps to personalize:
✅ Know your customers
✅ Integrate technology
✅ Scale in real-time
✅ Proactive engagement
Find out more information on App Promotion Summit events via the website or social media channels.