Boosting User Engagement through Personalization

In this workshop, Lara Laue-Hochhalter from CleverTap, provides insights about how to user personalization at every step of the journey to increase user engagement. 🚀 💯

She looked into how companies personalize, the categories and the step by step approach to generate revenue. She shared a personalization ladder with detailed steps. 👍

In a nutshell, Lara shared the following steps to personalize:

✅ Know your customers

✅ Integrate technology

✅ Scale in real-time

✅ Proactive engagement


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