A Mobile Engagement Approach that Doubles MAU in 6 Months

Join JΓ©ssica Llarena πŸ“² from Decathlon International and Sophie O. from Batch as they talk about how their mobile engagement strategy has resulted in success, doubling Monthly Active Users (MAU) in 24 countries in just 6 months. πŸ’― πŸš€

They share tips and tricks about how they combined automation and personalisation in their customer engagement strategy to grow. They shared how Decathlon seized opportunities from the current e-commerce trends to activate new strategic growth accelerators. Decathlon met the CRM goals which resulted in a higher purchased value and retention. Batch and Decathlon's partnership added further value to the campaign. 😊 βœ…


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