Jason Smith from MoEngage shared personalization trends and insights from 2021. He discussed the challenges faced by marketers to deliver a consistent, personalized customer experience. He discussed the trends and consumer insights about the preferred communication channels while also sharing some really interesting findings about what customers want. Jason shared best practices for enhancing customer engagement. He gave some advice on how to use a customer engagement platform to scale your strategies while still providing wonderful customer experiences throughout the customer life cycle. Finally, he emphasized the importance of AI and data in personalization.