How Lifesum 2x’d Their Impact on M1 Retention by CRM: Case Study

Lifesum CRM & Subscription Growth Consultant, Karan Tibdewal, talks about how the company increased its influence on M1 retention with CRM.

The majority of subscription apps simply consider CRM to be outside cues to prompt a single action. We were able to dramatically affect early user retention with CRM alone, without including the product, by putting user psychology and gamification at the centre of an onboarding experiment.

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