Customer loyalty is the holy grail for brands and marketers want to earn customers’ trust, develop long-term relationships, and keep them coming back time and time again. With customer data more accessible than ever before, marketers can precisely target them by offering personalized, relevant experiences.
At APS NYC, Optimove's Dan Sterling explored what it means to start with the customer by driving loyalty, taking steps to improve retention, and which tools we should be using to deliver memorable customer experiences that keep them returning.
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