Leveraging Behavioural Science in Onboarding and Lifecycle Marketing

In this video, Vahe from CoinStats explains how he has been able to improve onboarding and lifecycle marketing by applying behavioral science methods and theories. He explained how onboarding was developed using a variety of data collection, analysis, and segmentation techniques. They were able to make the required improvements because this assisted them in identifying prevalent issues and problems. Vade provided advice as well as the most important lessons learned from CoinStat’s experience.


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