Native Ads Guide
Native ads are very popular ads. As the name suggests, they are more native to the experience as a whole, meaning less intrusion and more engagement from users.
Native ads example (Source: Marketing Land)
Native Ads eCPMs
Here are some of the biggest native ads offers along with their platform and country below.
|Taboola||US||Rates around 0.30 cents to $5|
|RevContent||US||Around 0.70 cents to $1|
|Content.ad||US||Good performance from US (and EU traffic). Rates: $3 and above|
|Adnow||US||The CPC for US traffic: around 4-5 cents|
|Spoutable||US||They perform well for US traffic: above $3|
|MGID||US||Around 30 cents to $2. Asian traffic is lower: 1 cent to 2 cents|
|Outbrain||US||Some of the highest rates out there|
|Facebook Audience Network||US||Around $0.50-$1.00 (international traffic)|
Mobvista talks mobile ads in 2019, IPO and China's mobile game market - an interview with Clement Cao Posted on December 17, 2018 by Anne Freier ...expand the company’s ecosystem and deliver benefits for our customers, just as our acquisitions of NativeX and GameAnalytics have done.
Native mobile ads are better at driving purchase intent Posted on December 07, 2018 by Anne Freier
Mobile ads drive digital ad revenue rise in Australia Posted on December 07, 2018 by Anne Freier The growth was driven by video and native digital ad formats, representing a solid quarter-on-quarter growth of 1.
Revenue from mobile, video and native formats to grow 26% say publishers Posted on November 27, 2018 by Anne Freier Publishers in Europe predict that revenue from mobile, native and video ad formats will grow 26% over the next 12 months, according to research by Oath and....
mCommerce: 68% of shoppers do not land on product pages Posted on November 02, 2018 by Anne Freier “To be successful, retailers need to have mobile websites that perform as well as native apps, which – until now – has been impossible.
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