Join Viccy Winter, Senior Director of Implementation EMEA from Moloco as she talks about what works in the changing measurement landscape.
Relying solely on attribution for understanding ad performance is becoming increasingly difficult due to privacy limitations and platform biases. That’s why incrementality is gaining prominence. In this session, we’ll explore why understanding the true impact of your advertising is crucial in today’s landscape. She’ll also delve into how forward-thinking brands are leveraging incrementality to gain clarity, optimize their advertising budgets, and achieve genuine growth. Get ready for practical takeaways, useful frameworks, and a new way of thinking about measurement.
