In a landscape where click-through rates can reach seemingly unbelievable heights, the crucial question remains: are those clicks translating into genuine interest and valuable conversions?
In this session, Tomás Yacachury, Strategic Partnerships Lead at Kayzen, tackles the critical issue of inflated CTRs driven by diverse video rendering across various exchanges and networks. He’ll dissect how these technical variations impact user behavior and skew event attribution, ultimately leading to misleading performance metrics.
Discover actionable strategies to cut through the noise, accurately identify truly engaged users, and leverage the transparency and interactive capabilities of programmatic advertising to cultivate high-value conversions.
