Nayden Tafradzhiyski, Author at Business of Apps - Page 6 of 12

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Nayden Tafradzhiyski

: ntafradzhiyski97@gmail.com

The growing threat of invalid traffic – a $71 billion problem in 2024

Nayden Tafradzhiyski | November 27, 2023

App Marketing, Mobile Advertising

SKAN 4’s game-changing effect on mobile apps

Nayden Tafradzhiyski | November 24, 2023

Troubling stats: almost half of mobile games fail to make it past development

Nayden Tafradzhiyski | November 22, 2023

Roku and Unity join forces to revolutionise mobile app advertising

Nayden Tafradzhiyski | November 21, 2023

Mobile Advertising

AppsFlyer’s latest Performance Index shows impact of economic downturn on mobile advertising

Nayden Tafradzhiyski | November 20, 2023

Number of users who access news through TikTok doubles to 43%

Nayden Tafradzhiyski | November 17, 2023

Amazon partners with Meta and Snap in push to expand in-app shopping

Nayden Tafradzhiyski | November 15, 2023

AppsFlyer acquires devtodev to boost data analytics of mobile apps and games

Nayden Tafradzhiyski | November 9, 2023

TikTok’s creator fund closure: What’s next for creators?

Nayden Tafradzhiyski | November 8, 2023

Lemon8 struggles to kickstart in US despite influencer marketing push

Nayden Tafradzhiyski | November 6, 2023

Festive boost: 71% surge in Indian in-app purchases

Nayden Tafradzhiyski | October 25, 2023

Social media usage declines on the back of evolving user motivations

Nayden Tafradzhiyski | October 19, 2023

Mobile gaming offers diverse benefits as 71% of gamers notice reduced stress

Nayden Tafradzhiyski | October 17, 2023

RPGs claim 60% of mobile game sales in South Korea

Nayden Tafradzhiyski | October 11, 2023

Hypercasual game downloads drop 8% in Q3 2023

Nayden Tafradzhiyski | October 9, 2023

Petal Ads’ game-changing solutions for entering the Chinese market at DMEXCO 2023

Partner Post

Mobile gamers in the West spend twice as much in-game as those in the East

Nayden Tafradzhiyski | October 6, 2023

Mobile commands 97% share of India’s gaming landscape

Nayden Tafradzhiyski | September 25, 2023

CapCut video app sees $100 million milestone in consumer spend

Nayden Tafradzhiyski | September 22, 2023

Over half (57%) of monitored apps are susceptible to cyber threats

Nayden Tafradzhiyski | September 21, 2023

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