Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a network of affiliates who promote the apps in exchange for commissions.
By leveraging the reach and influence of these affiliates, app owners can significantly enhance their visibility and downloads.
Top Mobile Affiliate Companies
Top affiliate marketing companies specialize in various aspects of promotion, from performance marketing to influencer collaborations and programmatic advertising. They provide robust tracking, analytics, and optimization tools to ensure that app marketing campaigns are efficient and effective.
Affiliate companies offer diverse payment models, such as cost-per-install (CPI), cost-per-action (CPA), and revenue share, giving app owners flexibility in how they manage their marketing budgets.
This article aims to guide app owners and marketers in selecting the best affiliate marketing companies for their needs. By highlighting key players in the industry and their unique offerings, the article provides valuable insights into how these companies can boost app downloads and user engagement.
Whether you’re a start-up looking to gain traction or an established business seeking to scale, this comprehensive guide will help you make informed decisions to achieve your marketing goals.
Find out how to start getting the cash to flow instantly with affiliate marketing, along with bespoke strategies and tactics.
What is affiliate marketing?
Affiliate marketing is a format, in which publishers earn a commission for marketing a product or service by another advertiser or brand, typically for each sale. However, some advertisers may also reward publishers for every lead, free-trial user, click to their website or app download they receive through your promotion.
This concept is a performance-based format that can make your online business idea profitable, securing a consistent income. The success of affiliate marketing can be achieved through good web content, social media as well as a product integration.
Affiliate marketing comes with a variety of types, business models and verticals that make the concept so complex. So, before choosing the best affiliate marketing company, let’s dive into its different types to understand which one will best suit your business.
Affiliate Marketing Buyer's Guide
Download our Affiliate Marketing Buyer’s Guide to get a full list of the best service providers on the market to choose from. You will also learn how affiliate marketing works, benefits of using it and top affiliate marketing companies to work with to drive traffic for your mobile app.
The best affiliate marketing companies
Affiliate marketing companies are businesses that help facilitate what’s known as affiliate marketing, a performance-based marketing strategy where individuals or companies (the affiliates) earn commissions by promoting another company’s products or services.
These companies also handle crucial tasks such as tracking performance metrics, managing payments, preventing fraud, and offering marketing tools to optimize campaigns.
We’ve listed the best affiliate marketing companies below.
1. Affilitex
Affilitex is a performance-based CPA (known as Cost Per Action) affiliate marketing network designed to connect advertisers with affiliates who want to monetize their online traffic. It focuses on delivering high-converting offers across popular verticals such as dating, iGaming, health and wellness (known as nutra), and sweepstakes. Affiliates earn commissions by promoting these offers through channels such as websites, social media, paid ads, or email campaigns.
The platform offers flexible payment terms with multiple payout options, including bank transfers, PayPal, and cryptocurrencies. The standard payment schedule is ‘Net-30’, meaning affiliates are paid 30 days after the end of the earning month, though high-performing affiliates may qualify for faster payouts like Net-15 or weekly payments.
Overview
Affilitex was founded by a team with extensive experience in the affiliate marketing industry, including Eugenia, who has over eight years of hands-on experience. The platform was developed by the experts behind iMonetizeIt, aiming to provide affiliates with high-converting offers, advanced tracking tools, and dedicated support.
The platform supports multiple payment methods, such as bank transfers, PayPal, and cryptocurrencies, with flexible payment schedules.
Services
Affilitex provides its customers with the following services:
- Offers high-converting CPA campaigns across dating, iGaming, nutra, and sweepstakes
- Provides real-time tracking and analytics for performance optimization
- Delivers dedicated affiliate support through experienced account managers
2. Traffic Light
Traffic Light is a global CPA affiliate network that’s known for its wide range of high-converting offers across health and wellness, whitehat products, and sweepstakes. With over 2,500 campaigns, the network caters to affiliates looking for volume and geographic diversity. It supports various promotional methods and equips affiliates with exclusive landing pages and marketing materials to maximize conversions.
The platform features real-time tracking through its proprietary system and is known for flexible, fast payouts with no minimum threshold. Affiliates can also receive payments via WebMoney, USDT, Capitalist, Qiwi, YooMoney, and bank transfers.
Overview
Traffic Light is a global CPA (Cost Per Action) affiliate network that was founded in 2014 by a team of talented individuals. It offers over 2,500 active offers across various verticals, including health and wellness, whitehat goods, and sweepstakes, spanning more than 90 countries.
Services
Traffic Light provides its customers with the following services:
- 2,500+ global CPA offers in nutra, whitehat, and sweepstakes
- Daily payouts with no minimum, via multiple payment methods
- Real-time tracking and personal affiliate support
3. Eightcap Partners
Eightcap Partners‘ program allows individuals (and businesses) to earn quick and easy commissions by referring traders to their platforms, which support forex, cryptocurrencies, indices, stocks, and commodities through MT4, MT5, and TradingView.
Affiliates benefit from competitive commission structures, including up to $6 per lot and 20% revenue share, with hybrid options also available. Eightcap also offers global reach, personalized marketing tools, real-time tracking, and dedicated account managers to help you succeed.
Overview
Eightcap Partners is the affiliate and introducing broker (known as IB) program of Eightcap, a global broker headquartered in Melbourne, Australia. Established in 2009 by Joel Murphy, Eightcap offers trading services, including forex, indices, cryptocurrencies, commodities, and stocks.
Operating in over 125 countries, Eightcap Partners boasts a 40% conversion rate and has paid over $9 million in commissions in 2022.
Services
Eightcap provides its customers with the following services:
- Earn up to $6 per lot plus 20% revenue share
- Get real-time tracking and dedicated support
- Promote globally in over 125 countries
4. 888STARZ
888Starz Partners is the affiliate program associated with 888Starz, and it’s designed for individuals and businesses interested in promoting the platform’s new and upcoming services. The program offers flexible commission structures, including revenue share up to 50%, CPA up to $200, and hybrid models.
Affiliates gain access to real-time analytics, marketing materials, and dedicated account managers to optimize their campaigns. The program supports various traffic sources, including SEO, PPC, social media, and email marketing. Payments are processed weekly, with options for bank transfers, e-wallets, and cryptocurrencies.
Overview
888Starz Partners is the official affiliate program for 888Starz, an online gambling platform. The affiliate program was launched in 2020, coinciding with establishing the 888Starz brand.
With its comprehensive offerings and global reach, 888Starz Partners has positioned itself as a notable player in the online gambling affiliate industry.
Services
888Starz provides its customers with the following services:
- Up to 50% RevShare or $200 CPA
- Weekly payouts via crypto and e-wallets
- Real-time stats and marketing tools
5. V.Partners
V.Partners is an iGaming affiliate program that offers a wide variety of games and betting options, making it appealing to affiliates targeting diverse audiences across various different markets. Affiliates can earn through flexible commission plans, including revenue share up to 50%, CPA deals, or hybrid models.
The program provides lifetime commissions, weekly payouts, real-time tracking, multilingual promotional materials, and support from dedicated account managers to help affiliates grow. V.Partners accepts traffic from more than 50 countries (DE, AT, PL, NO, GR) and also Canada.
Overview
V.Partners is an iGaming affiliate program established in 2016. It’s the official affiliate network for several online casinos, including Vulkan Vegas, Ice Casino, VulkanBet, Verde Casino, Hit’N’Spin, and Vulkan Spiele.
V.Partners provides affiliates with flexible commission models, including Revenue Share up to 50%, CPA up to €350, and hybrid deals.
Services
V.Partners provides its customers with the following services:
- Up to 50% RevShare or €350 CPA
- Weekly payouts via multiple methods
- Real-time stats and dedicated support
6. 22Bet Partners
22Bet Partners is the official affiliate program for 22Bet. The program enables affiliates to earn commissions by referring players to the platform, which offers a wide range of sports betting markets, casino games, and live dealer options.
22Bet Partners also supports sub-affiliate commissions, offering an additional 5% for newly referred affiliates. With its global reach and multilingual support, the program caters to a diverse affiliate base aiming to monetize traffic in the iGaming sector. The program also provides real-time tracking, detailed analytics, and marketing materials to help affiliates optimize their campaigns.
Overview
The affiliate program was launched in 2017 and is operated by TechSolutions Group N.V., a company registered in Curaçao. Affiliates benefit from flexible commission structures, timely payments, and comprehensive affiliate tools.
The program is known for its high player retention, driven by diverse betting markets, live casino games, and enticing promotions.
Services
22Bet Partners provides its customers with the following services:
- Up to 50% RevShare or CPA deals
- Monthly payouts via crypto and e-wallets
- Real-time stats and promotional tools
7. Vantage Affiliates
Vantage Affiliates is the affiliate program of Vantage Markets, a regulated multi-asset broker. The program enables partners to earn commissions by referring clients to Vantage’s trading platforms. Affiliates can choose between CPA commissions up to $1,200 per qualified client or revenue share models, including up to 70% on crypto trades.
The program is designed for a variety of partners, including website owners, social media influencers, SEO professionals, and even trading educators.
Overview
Founded in 2009, Vantage offers access to the CellXpert for real-time tracking, multilingual marketing materials, and dedicated account managers to assist with campaign optimization.
There are over 20,000 active affiliates and partners worldwide, and Vantage has paid out more than $10 million in monthly commissions.
Services
Vantage Affiliates provides its customers with the following services:
- Up to $1,200 CPA per referral
- Real-time tracking via CellXpert
- Multilingual promo tools and support
8. Ace Partners
Ace Partners is a trusted iGaming affiliate network. Backed by a team with over a decade of experience in affiliate marketing, it provides affiliates with a comprehensive ecosystem to maximize earnings.
The network supports multiple commission models, including CPA, CPL, and RevShare, and offers weekly payouts through several key payment methods. Affiliates benefit from exclusive high-converting products, free mobile apps, and dedicated support to optimize their campaigns. You can benefit from free mobile apps, exclusive products, and dedicated account managers to enhance campaign performance.
Overview
Ace Partners launched in 2022. The network offers more than 1,500 gambling and betting offers in over 90 countries, providing affiliates with a diverse range of opportunities.
The team has over a decade of experience and can offer advice to adjust your CPA and RevShare campaigns as you go.
Services
Ace Partners provides its customers with the following services:
- Over 1,500 global iGaming offers
- CPA, CPL, and RevShare models
- Weekly payouts and affiliate support
9. N1 Partners
N1 Partners is a multi-brand iGaming affiliate program. The program offers affiliates access to a diverse range of gaming options, including slots, table games, live dealer experiences, and sports betting.
Affiliates benefit from competitive commission structures, with revenue share up to 45%, CPA deals up to €150, and hybrid models. The program emphasizes transparency with features like no negative carryover and timely monthly payouts. Additional support includes dedicated account managers, comprehensive marketing materials, and detailed reporting tools to optimize affiliate performance.
Overview
N1 Partners was established in 2018. The N1 Partners team itself comprises seasoned professionals with extensive experience in the iGaming industry. Their expertise spans various domains, including affiliate management, customer support, marketing, and product development.
The diverse skill set enables them to provide comprehensive support to affiliates, ensuring fresh campaign strategies and optimized performance.
Services
N1 Partners provides its customers with the following services:
- Up to 45% RevShare or €150 CPA
- Monthly payouts from €20
- Real-time stats and promo tools
10. CrakRevenue
CrakRevenue is a leading CPA affiliate network. It specializes in monetising web traffic across various verticals, including adult entertainment, dating, cam sites, OnlyFans models, gaming, and health. CrakRevenue has built a reputation for offering high-converting offers and innovative tools to help affiliates maximize their earnings.
The platform provides affiliates with access to over 400 exclusive offers and a suite of promotional tools, such as SmartLinks, live cam widgets, and pre-roll ads. Affiliates benefit from flexible commission models, too, including pay-per-sale (known as PPS) and pay-per-lead (known as PPL). CrakRevenue supports multiple payment methods, including PayPal, Bitcoin, Paxum, and wire transfers, with a minimum payout threshold of $100.
Overview
CrakRevenue is a leading CPA affiliate network founded in 2006 by Nicolas Chrétien and his associates. Based in Quebec City, Canada, the company was established by a group of friends and roommates who discovered their aptitude for building and promoting websites.
Under the leadership of Chrétien, CrakRevenue has grown into a significant player in the affiliate marketing industry, offering a wide range of high-converting offers and innovative tools to help affiliates maximize their earnings.
Services
CrakRevenue provides its customers with the following services:
- CPA, PPL, PPS, and RevShare models
- Bi-monthly payouts from $100
- Real-time stats and affiliate support
What is an affiliate program?
An affiliate program is usually established by a company to help it to sell products or services. It regulates all relationships between the company and affiliates who are signed up to that program.
Affiliate programs provide affiliates a dashboard to manage advertising campaigns they run, track commissions they earn and creatives they can use to advertise the company’s products or services.
What are the best affiliate marketing companies?
When looking for the right platform to partner with for your affiliate marketing campaign, you want to find a program that provides services for your specific business vertical and niche. These verticals can range from sectors, including travel and dating to eCommerce and finance.
Depending on your niche and the affiliate type, such as the unattached, related or involved programs we discussed earlier, you can narrow down your options to the most suitable affiliate marketing company that will ensure maximum profit for your business.
So, which platform or company is best for affiliate marketing?
There are several ways to find an affiliate program, run by an accredited affiliate marketing company that provides offers for a specific business vertical. The key is to apply multiple techniques to eliminate any possible bias.
The place to begin your research would be affiliate networks directories. To evaluate multiple networks you may pick up from a directory and evaluate people’s feedback on these networks on online forums, such as LinkedIn and Quora.
Make sure you try multiple search queries for these resources to find as much feedback as possible, avoiding comments that are strictly negative or positive, and focusing on constructive feedback is usually in between these two extremes.
How to choose the best affiliate marketing company?
Choosing the top affiliate marketing companies begins with understanding your specific goals and requirements. Identify what metrics are most important to your business, whether it’s app installs, user engagement, or in-app purchases. Align these goals with companies that specialize in your desired outcomes and offer tailored services to meet your needs.
Evaluate the reputation and track record of potential affiliate marketing companies. Look for reviews, case studies, and testimonials from other app owners and marketers. A company with a proven history of successful campaigns in your industry is more likely to deliver positive results.
Finally, consider the tools and support provided by the affiliate marketing company. Robust analytics, tracking capabilities, and dedicated account management can make a significant difference in optimizing your campaigns. Ensure the company offers transparent reporting and is responsive to your queries, facilitating a smooth and effective partnership.
Featured Mobile Affiliate Companies
What are the best features of affiliate marketing companies?
Let us take a look at the ideal and best features so that you can choose the best affiliate marketing company to partner with to increase revenue for your product.
In this case, you want to look for an affiliate marketing company that offers sticky income, minimal customer support as well as one that is cost-effective, flexible and highly performance-based.
The best affiliate companies are those that ideally consists of the following qualities:
- Ability to reach a broader market and audience
- Accounts for qualified leads
- Provides low-cost advertising
- More room for creative control from seller’s end
How do affiliate programs work?
Affiliate marketing provides a variety of possibilities for marketers and publishers to create a more effective strategy to gain a considerable amount of profit. And to make affiliate programs work successfully it is important to understand the main players that must be involved:
- The brand or seller
- The affiliate or publisher
- The consumer
These three parties work collectively to create a constructive marketing strategy. Their relationship can be complex, but, in essence, the seller pays an affiliate site, aka a publisher, to promote and advertise their products and services.
The affiliate markets the brand, and persuades their audience of its value and benefits, ideally convincing them to purchase the product. Once the product is bought, the publisher receives a percentage of the profit that is made.
To better understand the cycle of how the parties function, the illustration below will hopefully provide a better insight:
The Affiliate Marketing Cycle
- The brand (advertiser) has a product or service they would like to promote/market to their target audience
- The affiliate (publisher) creates high-quality content and link to the products/services
- The consumer ideally clicks through and makes a purchase, the brand makes a profit and the affiliate earns their commission
It doesn’t just stop here. A publisher does not always have a direct connection with the brand that they market, and the content marketing method that is used can vary given the plethora of strategies of communication available out there.
In this case, we want to dissect the different types of affiliate marketing and offer to see how the concept can take different forms depending on the nature of the advertisement.
Types of affiliate marketing
Affiliate marketing can be a bit of a mystery when you’re trying to understand whether a publisher really uses the product or service, or if they are simply promoting it for the commission.
The complex nature of this marketing format allows us to categorize it into 3 affiliate marketing types. Having insight into these types of affiliate programs will show you the many ways that publishers make sticky income in this industry.
Unattached
The first type of business model is referred to as unattached affiliate marketing, in which the marketer has no direct connection to the product or services they are promoting. They also don’t have authority over the niche of the product, so they cannot claim they actually have used it.
Typically, unattached affiliate marketers run PPC (pay-per-click) advertising campaigns with an affiliate link that users will ideally click on and buy the product, and they would earn a commission.
Unattached affiliate marketing can be beneficial, as it does not require a lot of legwork, with publishers relying on the trust with the target users. You do not need to invest in building customer relationships, nor in the product itself, ensuring easy wins and money.
Related
Related affiliate marketing is a business model where publishers market a product or service they don’t necessarily use, but that is related to their niche.
Consider this form the medium between unattached and involved affiliate marketing, in which these types of marketers have a mild influence and authority over the target audience, due to their adequate expertise in the field.
The only risk that comes with related affiliate marketing is that because you have never used the product before, you may risk recommending bad quality service, which could potentially lead to losing your audience’s trust.
Involved
As the name suggests, the involved affiliate marketing business model consists of publishers recommending products and services they actually used and approve of. This format therefore relies on trust and authenticity, which ensures secure income and customer loyalty.
Instead of relying on PPC campaigns and banner ads, building and maintaining organic social media posts and extensive blogs about a product in a genuine way can promise a sustainable business. While this kind of credibility with your users can take time to create, it is an effective method to generate revenue long term.
Types of affiliate program models
The affiliate market has been instrumental for selling many kinds of products and services, helping businesses in particular gain new leads, offer coupons, and get more subscribers.
With the advance of mobile technology, new types of offers have been introduced, the most common being mobile content, mobile subscription, mobile games and app installs. Let’s take a closer look at each of these:
Mobile content
With mobile content, affiliates help merchants to increase their sales with mobile channels. A few examples of popular digital content that affiliates help to market products are music, movies, books, audiobooks.
Mobile subscription
Businesses that operate on a mobile subscription model are always eager to increase their subscriptions to compensate for their churn, and to increase their revenue. Good examples of such offers include music and video streaming services, TV, online radio, and digital magazines.
App installs
App developers have a robust channel to acquire more app installs and build their app user base, making app installs another key offer type of affiliate marketing.
Mobile games
Mobile games stand out from the rest of the mobile apps because of the significance mobile games have gained over the years. The competition is extremely high due to the bulk of the industry’s revenue.
In such an environment, affiliate programs are vital for game app developers to reach a wider user base, than marketing on the App Store / Google Play marketplace usually allows them to.
How much do affiliate marketing companies cost?
Now that we have defined the different types of affiliate marketing and offers, we can tackle the pressing question of how affiliate marketers get paid.
In actuality, the products or services are not always in high demand by potential consumers, so purchase is not always guaranteed. Therefore, according to the affiliate program and marketing strategy, the way publishers and marketers get paid will be measured differently.
There are two major types of affiliate networks, with the first type being publishers who are paid a certain share of the revenue generated by them for merchants, and the second that involves paying publishers a commission, each time a visitor completes a specific action on a publisher’s site.
The affiliate program industry landscape consists of a range of players, from corporate companies to niche firms that focus on a specific marketing area, such as mobile apps. Thanks to the mobile app ecosystem’s exponential growth in the previous years, the latter has become the most dynamic and lucrative industry for affiliates.
On today’s affiliate networks market there are several major business models for affiliate programs, such as:
- PPS (pay-per-sale): with this model publishers or affiliates are paid for each sale they generate for advertisers.
- PPL (pay-per-lead): this type of affiliate program is based on the conversion of leads, so an affiliate is paid a commission when they get a potential consumer to complete a desired action, such as clicking through to the seller’s website.
- PPI (pay-per-install): as the name suggests, the affiliate gets paid each time they manage to lead a user to the seller’s website and install the product, which is usually a mobile app or software.
- CPA (cost-per-acquisition): with this model affiliates are paid each time the brand acquires a lead, and the user takes an action, such as subscribing to an email list.
- PPC (pay-per-click): this model entails affiliates getting paid for each click on an ad that leads to an advertiser product page.
- CPM (pay-per-mile, 1 mile = 1,000 ad views): this affiliate model entails affiliates being paid for driving views to advertisers ads in their online inventory.
What are the most profitable affiliate offer types?
There are several ways to find out what are the most profitable offer types amongst current affiliate programs, such as signing up to multiple affiliate networks and seeing what offers show up more frequently.
Another option is searching on Twitter, LinkedIn group forums and other social channels for top offers as well as top mobile offers to spot those that affiliate networks push on a regular basis.
Nonetheless, it is important to realize that the value and popularity of affiliate offer types keep changing over time. But having said that, it surely is possible to list the many types of offers that historically have a high and continuous value:
Affiliate Marketing – Offer Types
- Gaming
- Casinos & online gambling
- School & education
- Health supplements or so-called Nutra
- Loans & financial offers
- Dating
- Media & technology
Work with top affiliate marketing companies
Due to a great number of mobile apps on the market, it becomes progressively more difficult for app businesses to make a profit from their apps. Hence, finding an alternative revenue channel becomes essential.
Affiliate marketing companies allow marketers to leverage their established relationships with advertisers, and get access to traffic offers in various verticals and locations.
Reaching out to advertisers with specific traffic needs and business goals is a task that is not always easy to accomplish on your own effectively. It can be time-consuming, and therefore requires a good level of expertise to maximize profit and success of your product.
That is why we have compiled a list of the top affiliate marketing companies and agencies for you below, covering a plethora of accredited affiliate programs that specialize in various offer types. This should allow you to expand your research and find just the right company that suits your unique business goals.
