Meta considers launch of subscription service for its apps

Anne Freer | September 5, 2022

App Business

Meta is looking into the option to add a subscription service for its apps including Instagram and Facebook. 

The feature has already been explored by competitors Twitter with its Blue service and Snapchat where subscriptions are add-ons for users who want to delve deeper or connect on a more personal level with select creators. 

Meta is now reportedly establishing a new internal group to assess paid features for its suite of apps in an effort to gain some of the revenues back lost to Apple ad tracking changes on iOS. 

If launched, add-ons could come in the form of improved functionality and new services. 

However, it’s unlikely Meta will launch ad-free options as these remain key growth drivers of its business. 

The company has seemed rather frantic in trying to add options to make up for lost revenue. At the same time, it’s also been culling several features such as a smartwatch project and planned social audio tools.

Adding possible new revenue streams will be one option to calm increasingly nervous shareholders.

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