In-app revenues from subscriptions up 34% in 2020

Anne Freer | February 16, 2021

App Business

Last year, mobile phone users spent $111 billion on in-app purchases on par with levels in 2019.

Non-gaming subscription apps grew their share of revenues to 11.7% or $13 billion in 2020. That’s a 34% rise over 2019 ($9.7 billion), according to new data from SensorTower.

Consumers in the US spent around $5.9 billion in the top 100 non-game mobile apps on subscriptions, an increase of 26% over the previous year.

The rise can be attributed to lockdowns and increased home working.

Demand has risen for apps that make working out and task management including video calling easier from home

Spending on the top 100 subscription apps represented 17.6% of the $33 billion users spent on in-app purchases in 2020, which was down just slightly from 2019.

Among the top subscription apps worldwide in terms of revenues were YouTube and Disney+, followed by Tinder and Pandora.

While users spent $4.5 billion min the App Store on the top 100 non-game apps, they spent just $1.4 billion in Google Play. But given that YouTube is an Alphabet-owned app, it’s not such bad news for Google.

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