Ready to step into the future of app marketing?
In this dynamic session with Gary Danks, General Manger at AIM, learn why top app marketers are embracing Marketing Mix Modeling (MMM) to unlock unprecedented scale, efficiency, and profitability.
Through this session, you will:
Learn how to definitively prove which marketing efforts are driving real growth, moving beyond estimations to concrete incrementality.
Discover the eye-opening reality of cost curves and gain actionable insights on how to leverage them for optimal budget allocation.
Explore tangible success stories from marketers who are using MMM effectively to achieve significant performance gains.
Kochava
