Top Mobile Ad Networks 2018

Artyom Dogtiev

Updated: July 20, 2018


The Mobile advertising industry landscape consists of two major parts – Supply, that is presented by publishers and a SSP (stands for Supply Side Platform) that aggregates mobile inventory hundreds of thousands of publishers and Demand, that is presented by a DSP (stands for Demand Side Platform) that allows advertisers to place mobile ads in publishers inventory. A Mobile Ad Network function is to serve a middle point between these two ends of the value chain, moving inventory across both supply and demand, either directly or via reselling or re-broking of inventory.

The pioneer in the mobile ad networks space was AdMob , that really took off after its acquisition in 2009 by Google, Inc. Over the course of almost 10 years since, the advertising networks space has grown with a small number of top tier companies have been controlling the market, apart from AdMob by Google these were Facebook, Twitter and recently Snapchat has joined this league. The next tier, that has survived competition with aforementioned companies, consists of companies like Applovin, Chartboost, AdColony, ironSource and Vungle.

One of the most profound shifts in the mobile ad industry is that mobile apps are becoming a dominant place for ads to be displayed in, replacing traditional mobile web browser. This shift has even coined a new term – in app advertising. There is a simple reason behind this transition – multiple researches demonstrate the fact that people spend most of the time with mobile devices, using apps, not browsing as they used to. With the number of mobile apps that continues to increase exponentially, mobile app advertising has a potential to replace mobile web ads completely. Today all highest paying mobile ad networks are laser focused on mobile as the fastest growing digital advertising sector.

As mobile advertising industry continues to grow it becomes more and more obvious that moving all operations into programmatic area is the only way to go. This is how you can accommodate greater and greater advertising volume, allow ever increasing number of advertisers to manage their ad campaigns efficiently and mobile publishers to maximize their inventory monetization. According to Statista the programmatic advertising will double from 18 billion in 2016 to 36 billion in 2019, it accounts for 75% of all digital advertising expenditures in United States.

The downside of the programmatic approach is that it produces lower engagement rates, introduces advertisers to risk of a fraud, generally it’s less relevant compared to manual ad campaigns and can even be harmful for brands in cases when their ads occasionally being placed on websites they didn’t plan to.

Continue the trend on advertising automation, Artificial Intelligence algorithms are praised as the way to tackle multiple challenges that digital advertising faces. In fact, AI is the technology that many industries embrace to handle big data volumes to search for patterns and valuable insights to increase its efficiency. For mobile advertising it is also a brand new way to better fight off mobile ad fraud.

Speaking of fraud, according to Jupiter research this year it’s the advertisers fate to loose $19 billion because of a fraud. It can be categorized as technical and compliance one, when the first one covers all sorts of technicals ways to trick ad network into considering fake advertising events as factual ones and the second covers multiple tactics to break the rules established on a specific advertising platform.  Examples of technical fraud are ad stacking, attribution fraud, faked postbacks, the compliance fraud has to do with viewability, cases of placing ads in areas it rarely can be seen but still reported as seen, tricking users into clicking on ads, re-brokering ad offers from one publisher to another and more.

Table of Contents

Now, before we’ll start profiling top mobile ad networks, let’s define several characteristics to describe a mobile ad network.

Mobile Advertising Business Models

All mobile ad networks provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA and CPV.

With CPM (cost-per-mile) type, an advertiser is charged each time her or his ads are shown 1,000 times (so-called ‘a mile’). It’s the best business model for publishers, because it allows to make money every time an ad was displayed. If they have a stable predictable traffic, it allows publishers to forecast their revenue. The down side is that they may loose some extra revenue, if their app or website audience is really interested in a product or service they advertise. For that case CPC model would allow them to make more money.

With CPC (cost-per-click) model an advertiser is charged for each click made on her  or his mobile ads. This model works better for advertisers, because it allows them to pay only for instances when an interest to their product or service is explicit (their ads were clicked) and, as mentioned above, in some cases may work for publishers as well. For a publisher this model always presents a certain risk of him serving lots of ad impressions for free.

CPI (cost-per-instal) model implies that advertisers are charged only when a click on their ads resulted into an actual mobile app install. It’s a specific case of a more generic CPC business model. Cost-per-install price has become one of the most important metrics for mobile app marketers to measure and keep track of, because essentially it represents a price they pay to acquire customers and hence it should be factor into ROI calculations.

CPA (cost-per-action) type is more advanced version of CPI, when an advertiser is charged for specific action (in-app sale, subscription, form submit, sign up and more) users take inside an app that is advertised on a mobile ad network. This type of a business model presents more opportunities for publishers to monetize their inventory on one hand and more options for advertisers to grow their business on the other.

And finally CPV (cost-per-view) type is applicable to mobile ad networks that provide advertisers with video ad campaigns. With this model, advertisers are charged for each instance their video mobile ad was viewed. With the current pace of a video advertising growth, this model becomes more and more popular.

Mobile Ad Formats

There are 5 major formats supported by top mobile ad networks – interstitial, banner ads, native ads, video ads and offer wall.

Interstitial ads

A full screen ads that cover the interface of their host application. This mobile ad format is most frequently used to display an ad between different app screens and it’s quite often displayed between different levels in a mobile game app.

Banner ads

A classical static or animated image ad, which is placed inside an app’s interface. Such ad may advertise a third party product, other digital or physical goods, as well as an option to expand an app’s functionality.

Native ads

Either a banner image or video ad that matches the form and function of the app interface it’s displayed in. The core concept of native ads to mimic an app’s interface to be least intrusive compared to other ad formats.

OfferWall ads

It is an ad unit within a mobile app that provides end users with lots of offers to engage with. The most frequent use case is mobile games, where offerwalls may either advertise third party games or a series of games from the same game developer.

Video ads

Video ads consist of a short, usually up-to 60 seconds, video clip to advertise products and services. This mobile ad format is most often used within media apps. There are two major types of video ads – in-stream and out-stream. With in-stream type, video ads are displayed full-screen before, after and within video content that is streamed inside an app. With out-stream type video ads are displayed on a web page, displayed inside a mobile app.

Mobile Ads Reporting

An advertising campaign performance data reporting is one of the key components that is crucial for its success. This information is provided by mobile ad networks to advertisers via an online dashboard. It includes data on such parameters of ads performance as number of impressions, clicks, installs, video ad views, platform, country, ad format and so on.

Mobile Ads Targeting

There are number of parameters that allow to narrow down a mobile ad campaign reach to a specific audience. These parameters are called targeting options, there are a number of such options but the majors are the following:

Geo

It allows to narrow down an ad campaign within a specific country or region. It enables mobile marketers to advertise a product or service that is relevant only within a specific region.

Device 

It allows to show ads on specific models of mobile devices only. This type of targeting lets advertisers to display ads on devices with a specific screen size and other hardware requirements, which allows to avoid a mobile ad experience degradation.

Carrier

With this option, it’s possible to show ads only to mobile users, who are served by a specific mobile carrier. It presents advertisers an opportunity to display ads to mobile users, those mobile carrier provides a better mobile signal reception in a specific area.

OS

it allows to show ads on mobile devices running specific operating system or even particular versions of OS. It gives advertisers a benefit of displaying ads to mobile users on devices that are best to display those ads software wise.

Connection

By applying this targeting option, it’s possible to show mobile ads on mobile devices when they are connected to the Internet either via Wifi or 3G/LTE connection.

Interests

mobile ad network that collect mobile users data and build their profile allows to narrow down an ad campaign on an audience segment with specific interests only.

Gender

This option allows to narrow down an ad campaign to mobile users of a particular gender. Naturally, just like with any kind of advertising such targeting is aimed to market goods specifically to females and males.

One of the best sources to check a particular mobile ad network performance is the AppsFlyer semi-annual Performance Index. Below you can see the snippet from the H2, 2017 edition and it covers media sources performance for both gaming and non-gaming apps for iOS and Android operating system. In the table, Power Ranking is a metric to rank a media source by the total volume of app installs it generates, Retention is a metric that speaks to a quality of app installs generated by a particular media source.

Mobile Advertising rankings

Top 10 Media Sources [both iOS an Android]

# Gaming Power Ranking Gaming Retention  Non-Gaming Power Ranking Non-Gaming Retention
1 Facebook Ads Facebook Ads Facebook Ads Facebook Ads
2 Google Ads Google Ads Google Ads Google Ads
3 AppLovin AppLovin Apple Search Ads Inmobi
4 Unity Unity Twitter Ads Digital Turbine
5 Apple Search Ads Vungle  AppLovin AppLovin
6 Vungle Tapjoy AdColony  ironSource
7 Chartboost ironSource GlobalWide Media Apple Search Ads
8 Twitter Ads AdAction Interactive Digital Turbine Twitter Ads
9  AdColony Fyber LeadBolt Snapchat Ads
10 Liftoff Chartboost Moloco Liftoff

Source: AppsFlyer Performance Index H2, 2017

Another company that provides data to measure mobile ad networks performance is Singular – the mobile marketing analytics platform that issued earlier this year the Singular ROI Index. It’s compiled based on the data Singular derived from more than 1,200 mobile media sources, 1,700 mobile apps, 315 million install with matching ROI. The index factors in a number of metrics, such as mobile user retention, revenue per install and what is the most important – the cost to drive app users engagement.

Singular ROI Index Top 10 [Android app data]

# iOS Android
1 Facebook Ads Google Ads
2 Google Ads Facebook Ads
3 Unity Unity
4 Apple Search Ads Vungle
5 Vungle AdColony
6 AppLovin AppLovin
7 AdColony Twitter Ads
8 Twitter Ads IronSource
9 ironSource YouAppi
10 Tapjoy Tapjoy

Source: Singular 2017 Global ROI Index

And finally, the third company that helps to shape a snapshot of the best mobile ad networks performance is TUNE. In 2017 the company published this list as an example of how its Mobile Advertising Index works, using US market as an example. Using this index advertisers can find specific ad network(s) that are a good fit for advertising in a specific region and to drive a traffic for a specific type of ads.

TUNE Top 10 US Ad Partners List

# Company
1 Google Ads
2 Apple Search Ads
3 Twitter Ads
4 Applovin
5 InMobi
6 Fyber
7 Taptica
8 IronSource
9 AdColony
10 Tapjoy

Source: Top 10 global advertising partners of 2017

Now, when we have an understanding of  mobile ad network terms and featured a Top 10 ad network charts from the AppsFlyer Performance Index H2 2017  and Singular 2017 ROI Index, let’s take a look at the list of top mobile ad networks of 2018 we’ve compiled for app developers and mobile business owners to find the right one to work with. To compile this list we researched the major players in the mobile advertising field, included companies that offer the wide range of ad formats and targeting options, as well as robust statistics and good technical support.

Note: the companies on the list we’ve complied below are not in any priority order.

Our List of Mobile Ad Networks

Facebook Ads


Facebook Ads is the biggest digital advertising platform with a major focus on mobile ads. It features the best ad format, targeting and reporting capabilities in the industry. The platform allows mobile app advertisers to run ad campaigns on their choice on Facebook itself, its Messenger app, Instagram, Audience Network (to show ads across the web) and its app for businesses Workplace.

  • Mobile platforms: iOS, Android, Web
  • Campaign types: CPI, CPM
  • Ad formats supported: banners, carousel banners, video, slideshow
  • Targeting: age, gender, location, device, mobile OS, OS version, interests, mobile user language.
  • Key markets: global

Facebook Ads Tutorial: targeting

Google Ads


Google Ads acts as Google’s mobile advertising network, based on combining the Google Adwords ad buying interface with Google traffic sources such as it’s own platforms and servers as well as the legendary Admob platform.  Admob was founded in 2006 by Omar Hamoui and acquired by Google in 2009. They built one of the biggest ad networks on the planet, based on the value proposition a free ad generation tool to drive in-app installs and cross-promote apps. Google Ads proprietary IAP (in-app purchase) in-house ad format supply advertisers with app app users that, based on the platform’s data, will most likely to download / buy a particular mobile app. In July 2018 the platform was rebranded from AdMob to Google Ads.

  • Mobile platforms: iOS, Android, Unity, Cocos
  • Campaign types: CPM, CPC, CPI
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, audience (user profile data)
  • Key markets: global

Get more done with Smart campaigns in Google Ads

Apple Search Ads


Apple Search Ads is the Apple Inc. iOS app promotion platform for app developers to drive traffic for their apps via search. The platform features two plans – Basic and Advanced, with the Basic plan, currently available only for US market, developers can set their app ad campaigns with a specific CPI they want to stick to and let it run automatically with minimal management on their part. The minimum budget for the Basic plan is $5,000 per app per month. The Advanced plan implies developers need to set up keywords they target and audiences they need to reach, set bids and budgets they plan to spend and pay only when mobile users tap on their ads.

  • Mobile platforms: iOS
  • Campaign types: CPI, CPC
  • Ad formats supported: auto-generated ads with creatives an app has on the App Store.
  • Targeting: iOS version, device (iPhone / iPad), location, gender, age, new / existing customers for other apps from the same advertiser
  • Key markets: global, the Basic plan is US only.

Apple’s Search Ads app promotion platform

Twitter Ads


Twitter Ads is the Twitter advertising platform that allows app marketers to drive traffic to their apps from both on Twitter and off Twitter channels. In terms of targeting options and reach its rivals are only Facebook and Google. Twitter ads support deep linking technology that allows app marketers to link an ad to a specific part of a mobile app content.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC, CPM
  • Ad formats supported: auto-generated ads with creatives an app has on the App Store.
  • Targeting: mobile OS, OS version, device (iPhone / iPad), location, gender, age, mobile connection type
  • Key markets: global

Setting up an App install or engagement campaign

Snapchat Ads


Snapchat Ads is the Snap Inc. advertising platform that allows businesses to advertise on the platform with Snap’s unique ad formats and reach Millennials audience that has developed a high level of trust with the platform. Snapchat has 187 million daily active users that open the app 25 times a day on average and spend 30+ minutes with the app. Snap has partnered with multiple companies to better connect advertisers with snapchatters communities.

  • Mobile platforms: iOS
  • Campaign types: CPI, PC
  • Ad formats supported: Snap Ads, Filters, Lenses
  • Targeting: 300 audiences based on data derived from what content snapchatters watch, buy and post on the platform, demographics, lookalike audiences,
  • Key markets: global, the Basic plan is US only.

Take a tour of  Ads Manager

AdColony


AdColony (formerly known as Opera Mediaworks) is one of the largest mobile ad networks globally. Its reach, 1,4 billion users globally, what sets it apart from other ad networks. Known for our unparalleled 3rd party verified viewabiltiy rates, exclusive Instant-Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive SDK footprint in the Top 1000 apps worldwide. A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with over 20 offices worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPM
  • Ad formats supported: Rich Media, Video
  • Targeting: Demographic
  • Key markets: US

Rich Media Advertising

Unity Ads

unity_ads
unity Ads is the premier ad monetization solution for mobile games, it was launched by Unity Technologies in 2014. The mobile ad platform was designed to advertise mobile games and it’s catered to help game developers to monetize on their games more efficiently using video ads. Th unity Ads team is focused on delivering native video ads solution that allows game advertisers to get much more of game players making in-app purchases than industry standard 3% on average.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPI
  • Ad formats supported: Banner, Video, Interstitial
  • Targeting: device, connection, operating system, country
  • Key Markets: United States

Unite 2015 – How to make money with Unity Ads without pissing off your players

Chartboost

Chartboost
Chartboost is a mobile game users acquisition company, founded in 2011 by Sean Fannan and Maria Alegre in San Francisco, US. Chartboost mobile ad network provides advertisers with a platform for a cross-promotion with native ads, sophisticated targeting and tracking. Also the company provides mobile game owners with developer-t0-developer mobile ad marketplace to exchange ads inside their apps directly.

  • Mobile platforms: iOS, Android
  • Campaign types: CPC, CPI
  • Ad formats supported: Content Lock, Interstitial, OfferWall, Video
  • Targeting: Custom
  • Key Markets: global, United States

How to use the Chartboost Dashboard

Applovin


Applovin is a marketing automation and analytics company, founded by Adam Foroughi and Andrew Karam in San Francisco, US. The core goal of the Approvin mobile ad network operations is delivering high quality users. To acquire such users the platform analyzes all ad campaign results to focus the consequent campaign on app users who will most likely to interact and transact inside an advertiser’s mobile app.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPA
  • Ad formats supported: Custom
  • Targeting: Custom, Re-targeting
  • Key Markets: United States

AppLovin – The Fastest Growing Mobile Advertising Company

Vungle


Vungle is one of the leading performance marketing platforms for app advertisers. It brings advertisers mobile users through engaging video ads. They rely on Vungle’s creative optimization technology, targeting, and HD video ad delivery to reach and acquire high-quality users globally. Top mobile publishers rely on Vungle to generate revenue with engaging video ads.

  • Mobile platforms: Android, IOS, Windows Mobile, Amazon
  • Campaign types: CPI, CPA, CPM, CPCV
  • Ad formats supported: Video, MRAID
  • Targeting: Custom
  • Key Markets: Europe, US, China

Vungle mobile in-app video advertising company

YouAppi


YouAppi is mobile advertising platform that helps brands to acquire and retain high quality mobile users in scale. The company’s ad platform is built on Machine Learning algorithms to deliver high level of optimization for raising awareness of a product, engage people to purchase and set a solid ground for a subsequent retention. The company has 13 offices around the glob, with the headquarters in San Francisco, US.

  • Mobile platforms: Android, IOS
  • Campaign types: CPI, CPA
  • Ad formats supported: Video, Native
  • Targeting: Custom
  • Key Markets: Global

YouAppi – Artificial Intelligence Meets Big Data

AdAction Interactive


AdAction Interactive is mobile app marketing, Colorado, US based company. It offers advertisers data-driven CPI based ad solution to optimize ad campaigns at scale, deliver high visibility and maximize return on ad spend. AdAction Interactive partners with TUNE, AppsFlyer, Kochava, Adjust, Singular and Localytics to deliver industry standard ad campaign tracking capabilities. Advertisers can run ads across 15+ top-performing publishers, including Facebook, Instagram, Google, Pinterest, and Twitter.

  • Mobile platforms: Android, IOS
  • Campaign types: CPI, CPE
  • Ad formats supported: Native
  • Targeting: Custom
  • Key Markets: Global.

AdAction Interactive mobile app marketing

Taptica


Taptica is a mobile user acquisition platform company, with offices in US, China, South Korea, Japan, UK and Israel. Using proprietary Machine Learning algorithms, its ad platform empowers advertisers with sophisticated mobile targeting and efficient user acquisition capabilities to deliver high return on ad investment. Taptica with a vast network of approved publishers to reach more than 200 million mobile users worldwide.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC
  • Ad formats supported: Banners, Interstitial, Text, Video
  • Targeting: Custom
  • Key Markets: Latin America, USA

Taptica | Ad the Right User 2017

CrossInstall


CrossInstall is a mobile advertising platform for app marketers. It’s capable to deliver high level of conversion via usage of playable ads that let mobile game users to get a sense of a game before installing it and a global programmatic reach 100k unique publishers under its belt. It runs ads on 2 billion unique mobile devices a month, provides unto 30% conversion rate and serves 132 million mobile ad interactive experiences for mobile users.

  • Mobile platforms: Android, IOS
  • Campaign types: CPI
  • Ad formats supported: playable ads
  • Targeting: via device profile database
  • Key Markets: global

CrossInstall PrePlay Sizzle Reel

Appnext


Appnext is a mobile app discovery company with a platform that operates on a self-serve CPI bidding basis. It was founded in 2012 by Elad Nantason. Appnext’s ad solution features extensive database of 350 million mobile app users, it operates in 180 countries, has a community of more than 30,000 developers, where any new advertiser can get to know fellow developers and get valuable hints for launching his own ad campaigns.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI
  • Ad formats supported: Interstitial, Notification
  • Targeting: Country, Device, Channel
  • Key Markets: Global

Adding an app to Appnext


Liftoff


Liftoff is Cost-Per-Action optimized mobile user acquisition platform for app marketers. It provides CPI campaigns optimization via tracking post-install events for apps. It also provides retargeting features to bring mobile users back to your app and lookalike features to connect mobile apps with users similar to people who already use these apps.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA
  • Ad formats supported: Custom
  • Targeting: lookalike, retargeting,
  • Key Markets: Global

Liftoff Transforms Mobile App Marketing

DU Ad Platform


DU Ad Platform is a Beijing, China based global mobile advertising platform.

  • Mobile platforms: iOS, Android, Unity
  • Campaign types: CPI
  • Ad formats supported: Banner, Video, Native, Interstitial, Trigger, Offer Wall
  • Targeting: Custom
  • Key Markets: Global

DU Ad Platform mobile advertising platform

Leadbolt

Leadbolt
Leadbolt is an app discovery and user acquisition company, founded by Dale Carr in 2010 in Sydney, Australia. A leading Australian mobile ad network, it provides Direct Deals Marketplace for publishers to get the best offers. Leadbolt is capable to deliver with LTV (life-time-value) users, high retention rates (a time a mobile app user continues to use an app). Among the clients the company has are Ketchapp, Five Bits, NQ Mobile.

  • Mobile platforms: iOS, Android, Windows Phone
  • Campaign types: CPC, CPM, CPI, CPV
  • Ad formats supported: Native, Video, Interstitial
  • Targeting: country, region, carrier, connection type, mobile platform, OS version, device, category
  • Key Markets:

Monetize Your Mobile Apps

Applike


Applike is a German’s leading mobile user acquisition platform. The company video ads platform is hosted in its own AppLike mobile app, which offers its users unto 10 mobile games based on their tastes and preferences. With Applike app marketers can run A/B testing campaigns for various demographics to reach out the right audience for their apps. By factoring in an actual app usage, AppLike platform is capable to provide app marketers with highly relevant mobile users for their apps.

  • Mobile platforms: iOS, Android
  • Campaign types: CPC
  • Ad formats supported: video
  • Targeting: gender, age, app usage
  • Key Markets: global

Applike mobile user acquisition platform

Mobvista

Mobvista new
Mobvista is a mobile advertising and game publishing company, founded by Robin Duan in March, 2013 in Hong Kong, China.  An acquisition of nativeX in winter of 2016 has brought to the company the nativeX video monetization technology and, in a combination with Mobvista’s mobile advertising market reach, it dramatically increased the company’s potential to generate revenue for publishers and advertisers.

  • Mobile platforms: Android, OS
  • Campaign types: CPI, CPA
  • Ad formats supported: Full-screen, Ad feeds, Native, Banner
  • Targeting: custom
  • Key Markets: China, Global

Mobvista Leading Global Mobile Advertising Platform EN

Mobidea


Mobidea is a mobile ad network for advertisers to increase their number of customers and boost profits. It supports a number of verticals such as Beauty, Sweeps, Coupons & Vouchers, Mobile Content, Pin Submits, Dating, Games, Music, Health & Fitness and Videos. Because Mobidea’s platform is CPA-based, it allows advertisers calculate ROI of their ad campaigns and be efficient.  By sending advertisers notifications of user post events, such as churn or unqualified leads, Mobidea can identify the best and most efficient sources of traffic.

  • Mobile platforms: Android, Feature Phone, IOS, Mobile Web, Windows Phone
  • Campaign types: CPA, CPL, CPS
  • Ad formats supported: Banners, Interstitials, Overlay, Pop Under, Pop Up, Redirects
  • Targeting: Custom
  • Key Markets: Global

Propeller Ads


Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 1B daily advertising impressions across the globe. PropellerAds has more than 150,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPA, CPL, CPC
  • Ad formats supported: Push Notifications, Interstitials, Popunder, Native Ads
  • Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier, Day & time, User Activity (new)
  • Key Markets: Global

Push Notifications – Native Advertising format by PropellerAds

Youmi

Youmi is a mobile advertising platform, founded in China in 2010. It powers 10,000 advertisers ad campaigns with 600,000 publishers mobile inventory to reach out mobile audience in 200+ countries on 2.2 billion mobile devices.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPA, CPC, CPM
  • Ad formats supported: Banners, Rich Media, Text
  • Targeting: Device, Local, OS, Time
  • Key Markets: China

Youmi mobile advertising platform

Smaato


Smaato is a global real-time advertising platform for mobile marketers and app developers. It features mobile-first ad network and ad server solution for publishers and app developers. Smaato hosts the largest independent mobile ad exchange with global reach. For advertisers it offers Smaato Demand Platform with advanced traffic optimization features, for publishers Smaato Publishers Platform that allows them to achieve high fill rates and yield high eCPMs.

  • Mobile platforms: Android, IOS, Mobile, Windows Phone
  • Campaign types: CPC
  • Ad formats supported: Banners
  • Targeting: country, publisher, app, ad format, device, connection type, GPS data, device ID
  • Key Markets: Germany, global

Introducing SDX: The Smaato Demand Platform

Headway


Headway is a mobile ad network, founded in Spain in 2010, with a focus on CPI acquisition. It helps advertisers to reach and engage mobile users. The network features Mobrain Genius – sophisticated fraud protection system and Headway Data audience clusters building and management system powered by Dataxpand.

  • Mobile platforms: Android, IOS
  • Campaign types: Mobile Ad Network, Mobile DSP
  • Ad formats supported: Banner, Content, Interstitial, Native, Video
  • Targeting: Custom
  • Key Markets: Europe, LATAM, Middle East, SEA, US

Headway Studio Innovation Reel

ArmorAds


ArmorAds is a global mobile advertising company with a focus on advanced data-driven ad campaign optimization capabilities and an in-house-built anti-fraud technology to shield advertisers from malicious activities. The company’s team is committed to protect advertisers from brand damage and revenue loss and to empower them to generate predictable ROI.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPL, CPM, CPS
  • Ad formats supported: Banners, Native, Rich Media
  • Targeting: Audience, browser, Carrier, Country, Device, Geo, Language, Location, OS, Platform, Time, White & Black Lists
  • Key Markets: Global

ArmorAds mobile advertising company

MobAir


MobAir is a performance-based mobile app marketing platform, launched in 2015 in Israel. The mobile ad network platform offers advertisers 100% fill rate, focus on native ad format, as well as full automation and control over their ads performance.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPA, CPI
  • Ad formats supported: Banners, Interstitial, Offer Wall, Video
  • Targeting: Custom
  • Key Markets: Global

MobAir mobile monetization and advertising platform
mobair_homepage

Mpire


Mpire provides performance-based advertising to help mobile app advertisers acquire their new users wherever they are in the digital world. Its innovative platform nxus® processes in excess of 6 billion data points a day, to drive superior campaign performance. This enables Mpire Network team to:

  • Maximise ROI
  • Get you real app users and safeguard quality with TrafficGuard™
  • Scale campaigns to get fast access to your next app users

Features:

  • Mobile platforms: Android, Desktop, IOS, Windows Phone
  • Campaign types: CPA, CPI, CPL, Pay Per Call
  • Ad formats supported: Display
  • Targeting: Custom
  • Key Markets: Global

Mpire performance-based agency

DAU-UP ClicksMob


DAU-UP ClicksMob is a leading user acquisition and monetization platform. The company’s platform is focused on delivering to businesses from four sectors  – finance, ecommerce, entertainment and mobile games. DAU-Up ClicksMob partners with the leading companies in the digital ad space such as Facebook and Google to help businesses to launch, scale and grow their app business. DAU-UP ClicksMob is part of the Webpals Group, a performance marketing company, which is wholly owned by XL Media (AIM: XLM).

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPE, CPI, CPL
  • Ad formats supported: Banners, Video, Native
  • Targeting: Location, Device, Demographics, Similar Apps
  • Key Markets: Global.

GOWIDE


GOWIDE is a digital marketing company that provides user acquisition and monetization services for app businesses. Since its foundation in 2013, the company has grown a top mobile CPA network that counts over 300 direct integrations with publishers and networks. Together with the AppBooster ad platform, GOWIDE network generates over 500K monthly in-app events, including installs, registrations, purchases, and other engagements.

  • Mobile platforms: Android, IOS
  • Campaign types: CPC, CPI, CPA, CPE
  • Ad formats supported: Banners, Interstitial, Native, Social, Video, Rewarded
  • Targeting: Audience, Custom, Device, Platform
  • Key Markets: Asia, Europe, North America

GOWIDE mobile ad platform


Epom

epom
Epom is an ad serving company, founded by Anton Ruin in 2010 in Kiev, Ukraine. Provides reliable 24/7 technical support that covers tech. issues, advice on inventory management and media planning. Among Epom partners are Aol, Ask.com, Smaato, Amazon.com, Aliexpress. Among features that the company provides publishers with are 100% fill-rate, global reach and highest eCPM.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPA
  • Ad formats supported: Interstitial, Background, Banner, Native, Video
  • Targeting: country, language, OS, browser, behavioural, demographic
  • Key Markets: Canada, Europe, Germany, UK, Ukraine, United States, US, USA

EPOM Ad Server for Networks

Appness


Appness is a creative & media buying lab for mobile advertising that provides marketers with access to the human cloud: freelance ad designers and in-house advertising professionals powered by the platform’s intelligent ad optimization algorithms.

The Appness platform was designed to eliminate the major problems encountered by advertisers in implementing ad campaigns and to support companies that lack expertise in user acquisition by streamlining and automating media buying processes.

Headquartered in Cyprus, Appness currently works with 1000+ ad designers from all around the world and employs 50+ qualified advertising experts.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPI, CPL, CPS
  • Ad formats supported: Banners, Video
  • Targeting: Custom
  • Key Markets: Global

Creative Marketplace for Facebook Advertising

myAppFree


myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA

myAppFree  performance-based advertising platform

AdTiming


AdTiming is a mobile marketing platform that is focused on using Big Data to run ads geo-targeted in 200+ countries. With AdTiming advertisers can choose from 20,000 tags to laser focus their mobile app ad campaign in time to reach a particular target audience.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPI
  • Ad formats supported: Banners, Native, Rewarded Video
  • Targeting: Device, Operator, OS
  • Key Markets: Europe, India, Japan, Middle East, USA

AdTiming, Data Driven Mobile Marketing

TAB


TAB is a Germany-based mobile advertising platform with a focus on connecting brands and mobile users. The company established in 2016 by Klaus Markefsky, Matthias Lesch and Scott Park. Using Big Data allows TAB to help brands reach the right customer at the right moment to engage.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Custom
  • Targeting: Age, Carrier, Demographic, Device, Geo, IP, OS
  • Key Markets: Global

TAB mobile advertising platform

Billy Mobile


Billy Mobile is mobile ad network company, founded in Barcelona, Spain in 2014. It provides advertisers with access to 5,000+ direct publishers, features anti-fraud protection system and superior account management support.

  • Mobile platforms: Android, IOS, Mobile Web
  • Campaign types: CPA, CPC, CPI, CPL
  • Ad formats supported: Banners, Direct links, Video
  • Targeting: Custom
  • Key Markets: Global

Self-service Platform for Media Buyers

ironSource


ironSource is a mobile ad platform, launched in 2012. In heart of the ironSource mobile ad network is a sophisticated campaign manager solution that features multiple ad-unit and campaign type support, creative assets management and advanced reporting.

  • Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
  • Campaign types: CPC, CPE, CPA, CPV
  • Ad formats supported: App Wall, Interstitial, Offer Wall, Video
  • Targeting: Custom
  • Key Markets: United States, Israel

Welcome to ironSource HQ

Persona.ly


Persona.ly is a global mobile ad-tech company, creating mobile monetization solutions and acquiring users for its partners.
Persona.ly‘s monetization SDK offers developers a variety of interactive and engaging ad units to monetize their apps with, like playable ads and rewarded video.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPE, CPI
  • Ad formats supported: Banners, Interstitial, Offerwalls, Rewarded, Rich Media, Video
  • Targeting: Custom
  • Key Markets: Brazil, Canada, India, SEA, UK, USA

Persona.ly global mobile ad-tech company

Fyber


Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPM, CPI, CPV
  • Ad formats supported: Banner, Interstitial, Native, Video
  • Targeting: carrier, device, OS
  • Key Markets: Global

Fyber mobile advertising company

InMobi


InMobi is a mobile advertising platform, founded by Naveen TewariAmit GuptaAbhay Signal and Mohit Saxena in San Francisco, US. InMobi offers advertisers to reach over 1,5 billion mobile users across more than 32,000 mobile properties to choose from. With InMobile mobile ad network advertisers can launch brand engagement, user acquisition or remarking ad campaigns.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banner, Native, Video, Interstitial, Rich Media
  • Targeting: carrier, channel, country, device, operator, os, time
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States

The InMobi Story

Tapjoy


Tapjoy is an app monetization and mobile user acquisition company, founded by Lee LindenBen Lewis and  Mitch Liu in 2007 in San Francisco, US. The Tapjoy mobile ad network services lineup are focused on helping premium mobile app publishers to increase revenue on each user they have.

  • Mobile platforms: Android, iOS, Mobile Web
  • Campaign types: CPC, CPD, CPI, CPM
  • Ad formats supported: Content Lock, Interstitial, Offerwall, Rewards
  • Targeting: custom
  • Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States

Feature Focus: Tapjoy’s Future Value Map

Startapp


Startapp is a mobile advertising company, founded by Gil Dudkiewicz and Ran Avidan in December, 2010 in New York, US. It provides a self-serve platform for advertisers to quickly build and launch ad campaigns, controlling audience, creatives and budget aspects of their campaigns. Among features that sets it aside from other ad networks are uniquely designed animated and interactive ads, data-enhanced targeting, using data derived from over 300,000 mobile apps and native ad units.

  • Mobile platforms: Android, iOS
  • Campaign types: CPA, CPC, CPI, CPM
  • Ad formats supported: App Icon, Full Page Ads, InApp Ads, Interstitial, Video
  • Targeting: App, Carrier, Competitors, Connection Type, Device, Gender, Geo, OS
  • Key Markets: Global

StartApp Smart Targeting

AirPush


AirPush  is one of the largest ad network for Android OS, founded by Asher Delug in December, 2010 in Los Angeles, US. The mobile ad platform for advertisers is characterized by Performance Creative Initiative solution that gives them access to custom design, media buying, as well as real-time campaign optimization to maximize their campaigns efficiency. The other distinctive feature is the Conversion Optimizer solution to increase mobile ad campaign performance via utilizing sophisticated learning algorithms.

  • Mobile platforms: Android
  • Campaign types: CPC, CPM
  • Ad formats supported: App Icon, Messaging, Notifications, Offerwall
  • Targeting: custom
  • Key Markets: Global, United States

Airpush Overview

YeahMobi


YeahMobi is a performance based mobile advertising company, founded by Peter Zou and Frank Wang in May, 2009 in China. Among all ad formats that are supported by YeahMobi, a special focus is made on Native ads that allow advertisers and publishers to deliver user-friendly experience and relevant ads. Another feature that distinguish YeahMobi from other companies is location-based ad format support.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPA
  • Ad formats supported: Native, Interstitial, Video, Ad Walls, Feeds, Icons, location-based ads
  • Targeting: options supported by ad platforms by Facebook, Google, Yandex an VK.
  • Key Markets: Global

YeahMobi performance based mobile advertising

Mobusi


Mobusi logo
Mobusi is a mobile performance advertising agency. Founded in 2012 in Madrid, Spain. Mobusi has more than 20, 000 publishing partners and 5,00 advertisers in Europe and South America.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global

Mobusi mobile advertising network

Avazu

Avazu is multinational corporation in the digital marketing industry, specializing in cross-device advertising and mobile game publishing, founded by Yi Shi in October, 2009 in Germany and later headquartered in Shanghai, China. Avazu features Precision Ads – a pay-per-calling advertising platform to drive quality leads and revenue to businesses.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPA, CPL
  • Ad formats supported: Banner, Interstitial, Text ad
  • Targeting: device, carrier, OS
  • Key Matkers: APAC, Asia, China, Latin America, Middle East, United States

Avazu Mobile DSP

Digital Turbine


Digital Turbine is a mobile app advertising platform for app delivery and discovery. The company is double down on a mobile native format to allow advertisers cut through the noice and reach out their target audience. Digital Turbine bypasses app stores and partners with major global telecom companies to introduce apps to mobile users with sponsored recommendations and native preloads.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Offer Wall
  • Targeting: Geo, OS
  • Key Markets: Asia, Europe, USA

Preload Your App on New Devices – Digital Turbine

Final Thoughts

The list of 47 mobile ad networks we’ve composed in this article presents a snapshot of some of the best players in this field. Of course this is not the ultimate list and there are more mobile ad networks but it does represent the ones that are well established, trustworthy and we suggest you to consider working with one or more of them.

To pick up the right mobile ad network to advertiser your app(s) or to monetize your app(s) or mobile website traffic you need to consider such criteria as what platform and key markets a particular company covers to match your targeted audience, will you be able to accept payments via payment methods it supports. As well as if a particular ad network offers programmatic mediation solution or not. Programmatic mediation allows publishers to monetize their traffic more efficiently with the highest bid offers. The most efficient ad formats of today, and most likely of foreseeable feature, are Native an Video.