Ratio is an app development company with a very specific focus: multi-screen applications and paltforms. Their goal is simple, to create a “seameless experience” across all platforms, including but not limited to smartphones and tablets. They’ve done this for Windows, Android and iOS as well as for the web and XBOX. Clearly their speciality lends itself to particular apps, such as video and media streaming, and their portfolio reflects that. Since their founding in 2001, Ratio has worked with the Seattle Times, Pokemon TV, Condè Nast, Whistle Sports Yahoo! and AT&T, having developed four different frameworks through their experience.
- 87 published apps since 2008
- Can code in 16 different languages
- Headquartered in Seattle
|Platforms:||Android, iOS, iPad, Windows Phone|
Younger shoppers prefer convenience of mobile coupons Posted on June 24, 2019 by Anne Freier ...millennials and Gen Z shoppers prefer to use their phones to shop with coupons compared to older generations.
A look at Gen Z mobile behaviours - 64% of mobile users are always connected Posted on June 19, 2019 by Anne Freier However, multi-device usage tends to be common among all generations and marketers and brands should adapt strategies that consider various screens equally.
56% of Gen Z use social apps to express themselves, but not for branding Posted on June 18, 2019 by Anne Freier 51% of Gen Z consider themselves to be more creative than generations before them when it comes to visual digital culture, according to a report by Snap Inc and JWT....
BUX gets extra $12.5m to launch 'commission-free' trading app Posted on June 17, 2019 by Ben Heathcote ...BUX control over the full value chain including a full brokerage license, back-end technology and operations," said founder and CEO Nick Bortot.
Click-through rates on in-app video ads are 7.5x higher than display Posted on June 17, 2019 by Anne Freier Rewarded video eCPMs were 86% lower than average video ads, whilst cost per registration and purchase were approximately 30% lower.
70% of brands employ personalised video ad strategies Posted on June 12, 2019 by Anne Freier ...increasing brand awareness, educating customers about products and services, and helping with lead generation, cross-selling, and upselling,” writes Nick Barber, Forrester analyst, in his April 2019 report....
Social shopping app Depop closes whopping $62m round Posted on June 10, 2019 by Ben Heathcote "The next generation of young people want an experience the fashion industry is struggling to provide.
The top mobile app security tips you need to know Posted on June 26, 2019 ...to safeguard their mobile app and its data they have to comprehend the innovative state of next-generation cyber-security and flexibility.
How can an app marketing strategy skyrocket my brand's awareness? Posted on June 25, 2019 Apps are developed for a variety of purposes, ranging from internal operations to brand-building and beyond.
Growth? Think international expansion Posted on June 12, 2019 ...(from a Western perspective), Russia and Africa which have significant economies & smartphone penetration.
Mobile personalization: a publisher’s guide to keeping pace Posted on June 11, 2019 In addition, publishers can customize app offers by taking users’ preferences into consideration.
Reduce the cost of an API outage on your mobile app Posted on June 11, 2019 ...outage. Measuring the cost of an API outage The cost of any one outage will of course depend on the timing, duration and nature of the business(es) it impacts.
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