Airnow acquires Lab Cave to expand mobile app management services

Anne Freer | January 14, 2022

App Marketing

Airnow, the integrated app management platform, just acquired mobile growth services provider Lab Cave which focuses on App Store optimisation for mobile game developers.

Lab Cave is based in Madrid and has 30 staff.

While financial details of the transaction were not disclosed, Airnow said it plans to expand its specialist and multidisciplinary team to deal with larger publishing projects in the mobile game industry.

“Lab Cave has used the Airnow Data tool for several years now, and this is the next natural step between two businesses that are passionate about the incredibly creative and rapidly growing mobile app industry,” said James Eggleston, co-founder and chief operating officer of Airnow.

“Lab Cave is a leading light in the mobile gaming market, and is set to bring fresh content into Airnow’s rapidly expanding ecosystem, which exists to enable global publishers to understand their competition, acquire users, increase revenue and maximise security in a single place. In turn, Lab Cave will make full use of Airnow’s extensive technology, data data, stronger toolsets, funding and structure to strengthen its own capabilities.”

Initially, Airnow wants to define and drive a new direction for the business together with Lab Cave boss Luis Bertó.

“Airnow wants to invest and grow alongside us, while allowing Lab Cave the space to use our knowledge to drive the business forward to achieve our shared goals,” Bertó added.

“This will allow our publishing division to focus on external titles, get more games into the mobile market with proper support, and help the hundreds of talented studios who are so close to having a hit but just need some assistance. Ultimately, we want to become the key hub for worldwide developers, and with Airnow by our side, we know we can achieve this goal.”

Airnow also announced plans to invest in new tools and training opportunities for its staff.

The move follows Airnow’s acquisition of MightySignal last July.

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