App Charts: Risers and Fallers (February 2024)

David Curry | March 1, 2024

App Business

Welcome to the February edition of App Charts: Risers and Fallers where we detail three winners and three losers on app downloads. Data for this series was provided by AppMagic.


X (Twitter) +20

Microblogging app X doubled its monthly downloads in February, from 11 million to 23 million. There isn’t a definite reason as to the surge in downloads, although Super Bowl LVIII, the Grammy Awards, Africa Cup of Nations and Asia Cup all happened last month.

Microsoft Copilot +602

Microsoft Copilot doubled in monthly downloads, primarily through Microsoft promoting Copilot in Windows and its cross functionality on Android and iOS. It was downloaded 8.2 million times in February.


The UPI app provided by the National Payments Corporation of India saw its downloads almost quadruple in February, with most of the surge coming from worried Paytm customers. The Indian Enforcement Directorate opened an investigation into Paytm for foreign exchange violations, and barred Paytm from onboarding new customers to its banking app.

Top 10 apps by downloads and consumer spending February 2024


Bing -185

Bing monthly downloads halved in February, dropping to five million. Possibly a bit of disinterest or fatigue with the search engine, following its 1933% surge in annual downloads in 2023 after adding ChatGPT to its search.

Paytm -237

Even though Paytm’s main app is not under investigation, the taint of Paytm Payments Bank has led to a slowdown in downloads for the main app. It was downloaded 4.5 million times in February, its lowest monthly downloads since May 2021.

Peacock -692

In the crowded US video streaming market, Peacock is struggling to generate the same amount of buzz as the titans of the streaming world. It still holds seven percent market share in the US streaming market, behind five streaming services.

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