Adapting in this rapidly evolving digital landscape and app ecosystem is paramount to success. Partnership remains important, as it can foster stronger offerings across businesses which ultimately benefits consumers.
Recently, HUAWEI Mobile Services (HMS) formalised a significant partnership with AVOW, signing a Memorandum of Understanding (MOU) at MWC 2024. It underscores a shared vision to revolutionise the app landscape, particularly focusing on enriching the AppGallery’s diverse offerings.
A Strategic alliance: HMS and AVOW
The partnership marks a strategic alliance poised to leverage the Petal Ads platform and other Huawei ecosystem channels, aiming to amplify their collective footprint across global markets. It also enables partners to leverage each other’s strengths.
For HMS, with over 730 million users worldwide, partners can leverage the userbase and the extensive channels, including AppGallery, Petal Ads, HUAWEI Mobile Cloud and more, positioning itself as a formidable competitor in the global mobile services arena.
AVOW has benefited from working with HMS previously, helping Lotto24 to maximise its returns by boosting an increase of 170% of install volume, as well as 50% CPA reduction over the course of 6 months.
Robert Wildner, CEO-Chief Executive Officer of AVOW, said, “This ceremony shows our commitment to Huawei in pursuit of countless opportunities for innovation and growth. As we look ahead, we are energized by the prospect of developing cutting-edge co-marketing strategies that will drive our collaboration to new heights in the years to come.”
AppGallery: A Gateway to diverse apps
Huawei remains committed to nurturing an equitable and transparent app ecosystem. Through strategic alliances with leading app developers, Huawei aims to introduce the most innovative and engaging apps to a global audience.
In recent years, AppGallery has been enriched with notable additions such as Mobile Legends: Bang Bang, Gardenscapes, and Epic Seven, enhancing its gaming repertoire for over 230 million active gamers. This ads to the growing list of over 50 thousand games, entertaining the user base globally.
Looking ahead, AppGallery will continue releasing high-quality apps that offer new and innovative experiences to users globally, living up to its title as the best alternative app store.
Huawei at MWC 2024 and HMS industry solutions on show
Recounting Huawei’s presence at MWC 2024, HMS showcases innovative solutions and products for developers and partners, alongside the latest hardware innovations. Concurrently, Huawei seeks to empower consumers with boundless choices, offering a seamless, all-scenario experience.
At this year’s MWC show floor, Huawei showcases numerous innovations that bring new experiences to developers and consumers alike. On-site presentations highlight how HMS can help partners in future-proofing their growth, enabling them to reach a global audience, maximize monetisation, and crucially, expand into the Chinese market. Through these efforts, HMS reaffirms its dedication to building a future-proof ecosystem.
Huawei also partners with over 20 automobile manufacturers to develop world-leading in-car services as part of the HMS Ecosystem. First showcased globally at MWC 2024, the partnership connects the HMS Ecosystem, apps and services, to create a smart in-car experience and navigation system.
Building a resilient and dynamic ecosystem
Huawei continues to be committed to building a resilient and dynamic HMS ecosystem that underscores its innovation, security, and user-centric offerings. The strategic partnership with AVOW brings in a new era for the global app landscape that is set to bring positive outcomes that will benefit developers, partners and consumers worldwide.
