Top Push Notifications Services (2019)

Artyom Dogtiev

Updated: September 17, 2019

Push Notification services were pioneered by Apple in 2008 with the introduction of iOS 3 mobile operating system. Later on this technology was also adopted by Google for its Android OS and Microsoft for its Windows Phone OS. Since then push has expanded into a major part of a range of platforms including the web/ desktop internet.

So what is a Push Notification? Push Notification technology allows to deliver information from an app to a mobile device or desktop computer without a specific request from the app, meaning this app doesn’t have to be launched to get a Push Notification. Since the technology was debuted 10 years ago, a number of platforms for sending Push Notifications have emerged. In this guide we want to provide you with information about both paid and free push notification service plans from multiple companies to choose from.

Today app Push Notifications are being used to deliver all sorts of information to app users, like specials (e.g. “Get your 10% OFF this weekend only!” for e-commerce apps), location-based messages (e.g. “Come by and enjoy this fall SALE prices!” for brick and mortar retail store apps), available new content on news and media apps like Apple News, CNN, Netflix, YouTube and others (e.g. “The Late Show with Stephen Colbert…” episode that is being sent from the show YouTube channel) and the list is on and on.

One of the emerging trends we can see for the use of Push Notification technology is that companies begin to offer a delivery status tracking feature. It allows app owners to receive  a status message – delivered, opened, URL inside a message was clicked, etc for each push notification sent. The reason why this trend is emerging is simple – an app churn rate increases over time, app owners are facing a challenge of retaining their app’s user base. People have several dozens of apps on their smartphones or tablets and there is just not enough time for them to pay an equal amount of attention to each app. So a Push Notification alone is not enough anymore, app owners need a reliable channel to get a feedback and see what kind of reaction their messages do trigger.

Having said that, while utilizing Push Notifications for mobile app users re-engagement, app developers, shouldn’t forget about regulations that Apple has established to set the rules for using this technology in iOS apps and specifically this article:

4.5.4 Push Notifications must not be required for the app to function, and should not be used for advertising, promotions, or direct marketing purposes or to send sensitive personal or confidential information. Abuse of these services may result in revocation of your privileges.

Meaning app developers need to aim for a healthy balance – use Push Notifications to communicate with their users about information that is useful for them but do not abuse this technology.

Let’s look at some numbers that will help us to see how important Push Notifications technology is for the app industry. According to the mid 2017 research conducted by Leanplum mobile marketing platform that specializes on app engagement, Push Notifications are capable to increase purchases up to 10 times and push in-app spend 16% up. The data also reveals that during a week Push Notifications sent on Saturday can double the number of purchases people do with mobile apps. And when it comes a question – during what time of a day people would do more purchases after getting Push Notifications, late afternoon rules supreme with 2.7 times increase.

Not all kinds of Push Notifications trigger a positive response from mobile users. As you can see on the following table from the Localytics team research conducted earlier in 2018, some types of Push Notifications are more welcome than others.

Impact of push notification personalisation on app usage (%)

Source: Localytics

The data from Urban Airship digital growth platform brings up another Push Notifications facet – how they influence mobile user retention on both iOS and Android platforms. According to their recent data, developers who neglect sending their mobile app users opt-in Push Notifications loose a whopping 95 cents for every dollar spent on user acquisition.

On the following graph you can see another find from Airship paper – how sending Push Notifications influence churn rate on both major mobile platforms – iOS and Android. For the latter, not sending notifications results in 20% retention rate for the first week vs. 80% if notifications were sent. For iOS the numbers are less drastic but still impressive, 55% retention rate when developers don’t send Push Notifications and 90% when they do.

Mobile user retention % as a function of Push Notifications sending frequency

Source: Airship

Now, when we’ve addressed the significance of Push Notifications technology and how important it is for helping to deal with user churn problem, let’s take a look at top companies that provide app developers with platforms to send Android  and Apple’s iOS Push Notifications.

Note: the companies on the list we’ve complied below are not in any priority order

Our List of Push Notification Services

1. Kumulos

Kumulos provides a White Label, Mobile App Performance Management platform for mobile app development and software development companies. One of the top features that Kumulos platform provides are Push Notifications that come with ability to customize it for a specific brand.

Pricing & Features:

  • $50/month and up, based on a specific package.
  • Schedule Push Notification Messages which are localized to time zone
  • Build effective segments, filters and channels to reach the right audience at the right time
  • Send background data with your notifications to make changes to the app
  • Reach the right audience based on location using the Kumulos Geo-fencing capabilities
  • Use the Kumulos API to automate push notification messages based on events in the app.
  • Track results directly in the white label push notification dashboards. View delivery and open rates broken out by time and platform.

Platforms & native app development support: Android, iOS

Kumulos website screenshot

2. DaoPush

DaoPush is a new high-tech advertising platform that allows publishers to monetize and sell traffic via push notifications.

Pricing & Features:

  • Minimum budget for entry is $5, CPI – from $0.001
  • Deposit and withdrawal of funds through any payment systems (including Webmoney, Epayments, Wire, Paypal), minimum payment – from $10
  • Plenty of tested  landings in all verticals and geo with localized translations
  • Easy integration with any traffic source
  • Sparring mode for sending to users
  • Statistics update every 15 minutes
  • Fast and honest moderation of advertising
  • Own base of subscribers, which is regularly updated
  • Highly convertible traffic with ROI up to 400%

Platforms & native app development support: Android, iOS

DaoPush website screenshot

3. Amazon SNS

Amazon Simple Notification Service was launched by Amazon in April, 2010 to facilitate mobile app developers work and help them to build more sophisticated apps. The company’s platform allows app owners, using a single API, to send app Push Notifications to multiple platforms (iOS, Android, Windows Phone and Fire OS). Among its clients such notable companies as WunderList, Yelp, Hike Messenger, Yik Yak.

Pricing & Features: 

  • First million of notifications delivery is free, after $.50 / million
  • Top level hardware infrastructure
  • Simple APIs and easy integration with mobile applications
  • Flexible message delivery over multiple transport protocols
  • Inexpensive, pay-as-you-go model with no up-front costs
  • Web-based AWS Management Console offers the simplicity of a point-and-click interface

Platforms & native app development support: iOS, Android, Windows Phone and Fire OS

Amazon SNS website screenshot

4. aimtell

aimtell is a web and mobile Push Notifications company, founded in Southern California, US in 2015. To this date the company sent more than 5 billion Push Notifications, aimtell team puts a special emphasis on privacy & security of the company’s clients data. On top of the basic functions it provides A/B testing, custom branding, subscriber alias, 3rd party integrations, dynamic notifications, conversion tracking, full API, team management capabilities and more.

Pricing & Features:

  • Starter plan ($29/month), Basic ($50/month), Plus ($100/month), Enterprise (custom pricing)
  • Advanced segmentation based on web page views, mobile / desktop device information, geo location data, events and more.

Platforms & native app development support: iOS, Android, Windows Mobile, Desktop.

aimtell website screenshot

5. Braze

Braze, formerly known as AppBoy, is a marketing automation company, founded by Mark Ghermezian Bill Magnuson and Jon Hyman in 2011 in NY, US. Helping app owners to solve app abandonment problem, increase engagement and reduce churn. Appboy features a sophisticated user profile system, advanced customer segmentation, and  multi-channel messaging (email, News Feed, Push Notifications, in-app messages), all these tools allow brands to be efficient at cultivating relationships with their customer base. Among the company’s clients are Clients like iHeart Media, Gannett, Urban Outfitters, Epix, and Shutterfly. During 2011-2014 period the company went through 4 funding rounds and secured $22.5M in total.

Pricing & Features: 

  • intelligent push messages delivery
  • sophisticated message personalization
  • action-based delivery
  • Xamarin OS support

Platforms & native app development support: iOS, Android, Windows Mobile, Unity, Fire OS, Xamarin, Baidu and web

Braze website screenshot

6. OneSignal

OneSignal is a multi-platform Push Notifications service company, founded in 2014 by George Deglin. The platform is being used by about 300k app developers to send 1,2 billion Push Notifications daily for 100k mobile apps.

Pricing & Features:

  • free plans: Free, Starter for $100 / month, Pro for $500 / month
  • unlimited devices and notifications support
  • A/B testing
  • Localization
  • Delivery scheduling
  • Unlimited segments
  • Full API
  • data import & export
  • trusted by about 300k app developers
  • among its clients are UBER, Cisco, Adobe, Slate, LINE

Platforms & native app development support: iOS, Android and Web, Xcode, Unity, Marmalade, Adobe Air, Phonegap, Android Studio, Visual Studio, Cordova, Cocos2d-x, Corona, Xamarin, Ionic, React Native, Intel XDK, Titanium

OneSignal website screenshot

7. Airship


Airship (formerly known as Urban Airship) is a mobile engagement company, founded by Scott Kveton, Steven Osborn, Michael Richardson and Adam Lowry in 2009 in Portland, US. The company platform’s functionality combines app push messaging, in-app messaging, location / proximity targeting and analytics. Airship is focused on leading brands to facilitate their mobile strategy and help them to be efficient with a mobile channel. The range of business verticals, the company works with, includes retail, media & entertainment, sports and travel & hospitality, companies like ABS News, Adidas, Virgin Galactic. Urban Airship manages to push 75 billion messages a month for 2 billion active app installs.

Pricing & Features 

  • pricing is available upon request
  • Exceptional throughput (300k messages / second)
  • High security level. It’s hosted at a Tier 3 SSAE 16 certified data center with fully redundant power backup and fire suppression systems, 24/7 security guards, mantraps, controlled access, biometric authentication and video surveillance.

Platforms & native app development support: iOS, Android, Windows Phone, BlackBerry.

Airship website screenshot


8. SWRVE

SWRVE is one of the leading mobile marketing automation companies, founder in 2011 by Steven Collins in San Francisco, US. Sending Push Notifications is only one of the services that company provides, the others are app analytics, A/B testing, in-app campaigns and more. It’s managed to secure such high profile clients as Electronics Arts, Warner Bros., Life360, Sony, McAfee. SWRVE company has gone through four rounds of funding and has got $21.4M.

Pricing & Features:

  • Segmentation capabilities that allow high level of push messages personalization
  • Local time Push Notifications delivery support
  • Analytics tools to do A/B testing

Platforms & native app development support: iOS and Android only.

SWRVE website screenshot

9. Batch

Batch  is a mobile app engagement platform, launched in 2014 by Simon Dawlat in France. It provides app push notification solution for app developers to send mobile Push Notifications on scale. Having native ads monetization component, allows Batch to provide its service free of charge.  One of the key features is its Batch Insights tool that allows app owners to track push notification campaigns of their competitors on the platform. The Batch API allows users to control their campaigns from their own app marketing dashboard. By tracking app usage frequency Batch creates users segments automatically, with custom segments creation available as well. Currently it has about 500 clients with hundreds of apps registered in the platform.

Pricing & Features: 

  • Free plan: send rate: 500 messages/min, no API
  • Developer plan: send rate: 50,000 messages/min, API – $245/month
  • Startup plan: send rate: 100,000 messages/min, 3 users – $495/month
  • Business plan: send rate: 1000,000 messages/min, 5 users – $795/month
  • Enterprise plan: send rate: 1000,000 messages/min, 20 users – pricing available upon request
  • Free trial
  • Frequency based automatic users segments creation
  • High delivery speed
  • API for users own dashboard integration
  • Competitors campaign benchmarking
  • Search Engine to look up the extensive app Push Notifications database

Platforms & native app development support: Android, iOS, Windows Mobile, Unity, Air, Cordova, Ionic, and Phonegap

Batch website screenshot

10. Catapush

Catapush is a web and app Push Notifications company, founded by Luigi Orsi Carbone and Davide Marrone in April, 2015 in Italy. Catapush’s platform empowers corporations with 2Way communication system, which sends data-driven transactional web and Push Notifications, each sent message is assigned a real time status – sent, delivered, read. The company’s competitive advantage over its competitors is that it offers developers and businesses a real-time communication channel with their customers.

Pricing & Features: 

  • Up to 100 recipients – free
  • Up to 2,500 recipients – 29 euro/month
  • Up to 12,500 recipients – 129 euro/month
  • Uo to 25,000 recipients – 249 euro/month
  • Above 25,000 recipients – a custom pricing
  • 2Way communication capability
  • Real-time IP dedicated channel for message delivery
  • Apple (APNs) and Android (GCM) support
  • Capable to push up to 100.000 messages simultaneously
  • SSL 128 bit encryption support
  • Focus on transactional Push Notifications

Platforms & native app development support: iOS and Android.

Catapush website screenshot

11. Mapp

Mapp is a global marketing technology company formerly known as Teradata’s Digital Marketing division. Next to Push Notifications, Mapp offers a variety of in-app plugins to provide app publishers additional ways to interact with their customers. These include a Message Inbox, Customer Feedback form, and an Offer Wall. The Mobile Push module is part of the Mapp Customer Engagement Platform which is designed for multi-channel campaign execution (Email, Mobile Push, SMS, Social Media, Web). In addition, Mapp also offers a Data Management Platform (DMP).

Pricing & Features: 

  • Deep Linking tech support
  • Analytics
  • Geotargeting
  • Server to server integration
  • Best Time to Send suggestion tool

Platforms & native app development support: iOS and Android

Mapp website screenshot

12. Leanplum

Leanplum is a mobile marketing platform that specializes on an app user engagement, founded in 2012 in San Francisco, US by Andrew First, Momchil Kyurkchiev. One of the tools that LeanPlum offers app developers and marketers is Push Notifications to help them convert, engage and retain mobile app users. Provides users with a an easy-to-use Campaign Composer to deliver targeted Push Notifications based on real-time user behaviors.

Pricing & Features:

  • provides enterprise pricing plans info upon request
  • demo available
  • supports emoji in Push Notifications to increase engagement
  • claims being capable to increase app revenue up to 7x, user retention up to 9.6 times and conversions – 17%
  • among its clients are NBC, TED, Tinder, Zynga.

Platforms & native app development support: iOS, Android, Unity, HTML5.

Leanplum website screenshot

13.Intercom

Inercom is a customer messaging platform that offers a suite of communication tools that help businesses to respond, engage and educate customers. Its Push Notifications solution allows app developers and marketers to reach out their app users outside an app with a message to onboard new users, announce new features, as well as re-engage users that are dormant and not using the app much.

Pricing & Features:

  • 3 plans: Essential – $87/month, Pro – $153/month, Premium – custom pricing
  • unlimited devices and notifications support
  • auto messaging
  • segmentation
  • in-app messages
  • automation
  • automated, one-off emails
  • metrics and goals tracking

Platforms & native app development support: iOS, Android.

Intercom website screenshot

14. Pusher

Pusher Beams is an API for mobile app developers to add Push Notifications sending capability to their apps. The tool developed by Pusher company thats was launched in 2011 in London, UK by Max Williams. The Beams tool provides a hosted service to manage the device token lifecycle for iOS and Android applications and Insights to track delivery acknowledgement and open events directly on the device. A Debug Console helps developers troubleshoot issues in real-time.

Pusher Beams is used by more than 10,000 app developers, and notable companies like DraftKings, Dialpad and VirginPulse. With Beams, over 90% of notifications are delivered in under 60 seconds, whether developers are sending them to one device or a million.

Pricing & Features:

  • Free account up to 2,000 monthly active users, Pro Plan – $100/month, Business Plan – $400/month, Enterprise plan – custom pricing
  • Unified API to deliver push notifications to iOS, Android, and MacOS devices
  • Hosted service to manage the device token lifecycle for iOS and Android apps
  • Android and iOS SDKs crafted to include the latest FCM and APNs updates
  • Interests to deliver notifications using a flexible pub/sub model
  • Insights reporting acknowledgement and open events directly from the client
  • Debug Console featuring a realtime notification lifecycle event log

Platforms & native app development support: iOS, Android.

Pusher Beams


15. Pushwoosh

Pushwoosh is a Push Notifications service company founded in 2011 in Washington, US. The company offers a broad range of tools for marketing automation to send mobile and web Push Notifications, provide campaigns performance analysis, in-app messaging and more.

Pricing & Features:

  • free plan to support up to 1,000 devices, up to 50k $42/month, up to 300k devices for #126/month and an Enterprise plan for above 300k devices
  • demo is available
  • Private cloud
  • Segmentation
  • Deep Linking
  • Multi-Language support
  • in-app messaging
  • Statistics
  • support all development platforms (21 in total)

Platforms & native app development support: iOS, Android, BlackBerry, Windows, Unity, macOS, Alexa, FireFox, WordPress, HTML5 PhoneGap and others.

Pushwoosh website screenhot

16. PushBots

PushBots is a Push Notifications service company, founded in 2012 in Cairo, Egypt. The service allows developers to push messages on both mobile and desktop, it provides them with a light messaging kit to plug a single SDK to their iOS, Android and web apps. PushBots helps developers to analyze their user base, reach them on both mobile and web, track every message performance, as well as schedule and automate messaging.

Pricing & Features:

  • provides 4 plans: Starter for $29/month to support up to 10k devices, Basis for $49/month to support up to 50k devices, Plus for $129/month to support up to 150k devices and Ultimate for $199/month – up to 300k devices.
  • light SDK
  • both more mobile and web

Platforms & native app development support: iOS, Android, Web.

PushBots website screenshot

17. FoxPush

FoxPush is a United Arab Emirates based Push Notifications company founded in 2016. It supports sending Push Notifications across desktop, smartphone and a tablet, provides scalability to send up to millions Push Notifications within seconds, supports emoji in messages, advanced targeting, easy and quick set up process.

Pricing & Features:

  • Free and custom paid plans (number of features vary based on specific arrangements)
  • Instant delivery, multi-device support, multi-browser support, emojis, advanced user targeting

Platforms & native app development support: iOS, Android, Windows Mobile, Desktop.

FoxPush website screenshot

18. CleverTap

CleverTap is a San Francisco-based mobile marketing platform, launched at 2013. It provides a consolidated platform that works on the same dataset to solve app developers and marketers analytics and engagement challenges. CleverTap offers blazing fast app and web analytics, powerful segmentation and multiple ways to engage with mobile app users via Push Notifications, in-app messages, emails, web pop-ups, SMS and web Push Notifications. The company works with over 4,000 customers worldwide including many of the leading brands like Sony, BookMyShow, McDonalds, Samsung, Denver Broncos, DC Comics, and Curiosity.

Pricing & Features:

  • Several custom plans with pricing available upon request
  • Applying Machine Learning to keep push notification communication with mobile users relevant all the time

Platforms & native app development support: iOS, Android, Windows Mobile, Desktop.

CleverTap website screenshot

19. WebEngage

WebEngage is an India-based B2C marketing automation software company, founded in 2011. It offers a full suite of digital marketing tools such as email, Push Notifications, in-app message, web message, sms message, web push and more.

Pricing & Features:

  • 14 day trial period, 10k monthly active uses plan ($200/month), 50k MAU ($900/month), 100k MAU ($1,500/month), >100k MAU (custom pricing)
  • Hyper personalization, Micro Segmentation, Cross-channel engagement

Platforms & native app development support: iOS, Android, Desktop.

WebEngage website screenshot

20. Pushcrew

PushCrew provides a platform for marketers to drive more traffic to their websites via sending Push Notifications across all channels – desktop, smartphone and tablet. It provides a free trial and demo on request, it worked with such companies as McAfee, Lenovo, Hubspot and other big brands. PushCrew plans cover the whole spectrum of business, from freelancers to enterprises.

Pricing & Features:

  • Startup plan for upto 2,000 subscribers (free), Premium from 2-10k subscribers (from $18 to $53/month), Business from 2-10k subscribers (from $53 to $158/month), Enterprise / Agency (custom pricing on request)
  • Rich content Push Notifications, advanced segmentation, customization, real-time analytics, integration with WordPress, Joomla, Shopify, InstaPage, Wix, Weebly and Squarespace.

Platforms & native app development support: iOS, Android, Desktop.

Pushcrew website screenshot

21. Taplytics

Taplytics is the mobile A/B testing, push notification and analytics platform. A few features that set the platform apart from the rest are – automated messaging to deliver custom messages on time, geolocation support to send Push Notifications in specific locations, A/B testing to defy the best combination of a message, location and timing and real-time analytics to measure and evaluate an impact on mobile user activity.

Pricing & Features:

  • pricing is available on request
  • Demo account, advanced segmentation, transactional push/push API, geolocation support, and advanced analytics

Platforms & native app development support: iOS, Android

Taplytics website screenshot

22. MoEngage

MoEngage is user analytics and engagement platform for mobile apps. One of the major services it provides is geo-targeted app Push Notifications and in-app messages sending, that in conjunction with ability to schedule delivery, allows MoEngage to push highly effective messages to app users.

Pricing & Features:

  • Starter plan (free), Premium (pricing is available on request), Enterprise (pricing is available on request)
  • AI powered algorithms to send relevant messages at the right time, supports all popular platforms, unified customer behavior based segmentation

Platforms & native app development support: macOS, iOS, Android, Windows, Linux

MoEngage website screenshot

23. SendPulse

SendPulse is a multi-channel marketing platform that offers marketers a suite of services that include bulk email, SMS and web Push Notifications sending. The platform’s Push Notifications sending service aims to help marketers to drive more traffic to their websites via Push notification messages sent to desktop and mobile.

Pricing & Features:

  • 1-2,5o0 subscribers plan – free, 2,5-3k plan – $11, 8-9k subscribers – $19, 1 millon+ subscribers VIP plan – pricing is available on request
  • API for developers, segmentation, personalization, easy campaign setup process, flexible pricing

Platforms & native app development support: iOS, Android, Windows Mobile, Desktop.

SendPulse website screenshot

24. Vizury

Vizury is an AI-Driven Multi-Channel Conversational Marketing Cloud that enables marketers to drive higher ROAS by proactively engaging users across channels like App Push, Web Push, Email, Chatbot and more. With 1:1 personalized dynamic messages and recommendations, Vizury’s Engage CRM (vEngage) drives value across the customer life cycle. Built to engage across devices & channels, Vizury’s Engage CRM (vEngage) offers a great opportunity for marketers to  engage customers on their channel of preference, be it email on mobile, mobile push, web push notifications on desktop or others. After the acquisition of the Vizury platform, it has now become an integral product as part of Affle’s Consumer Platform.

Pricing & Features:

  • pricing is available on request
  • focus on eCommerce websites, pre-defined use cases to fascinate specific eCommerce strategies

Platforms & native app development support: iOS, Android, Desktop.

Vizury website screenshot

25. IBM Mobile Push Notification

IBM Mobile Push Notification is a Push notification sending service from IBM Inc. It enables marketers to send and manage mobile and web Push Notifications using an intuitive UI, client SDK’s and simple REST API’s to configure, monitor and send notifications.

Pricing & Features:

  • Lite plan – free, Basic – first 1 million messages are free, above 1 million messages are paid (pricing is varied by specific IBM data center)
  • Powered by IBM

Platforms & native app development support: iOS, Android, Windows Mobile, Desktop.

IBM Mobile Push Notification website screenshot

26. iZooto

iZooto is web Push notification sending platform for desktop and mobile. In a contrast with many other companies, iZooto is focusing on providing this service to e-Commerce companies. It helps businesses to boost their revenue, speed up conversions via rich and engaging Push Notifications, as well as retain their customer base. iZooto helps publishers to better monetize their web inventory using web Push Notifications. On top of the regular services, for enterprises the company offers campaign planning, on-boarding assistance and providing a dedicated manager for each account.

Pricing & Features:

  • 3  plans: Basic – free, Essential – (2,500 subscribers and more) – $25/month, Advanced (5,000 subscribers and more) – $75/month
  • e-Commerce platforms support, automation, personalization, dynamic retargeting.

Platforms & native app development support: iOS, Android, macOS, Windows.

iZooto website screenshot

Final Thoughts

With the rapid growth of location-based apps, push notification technology becomes the key instrument in communication with customers and app users in general. Mobile games developers have been taking advantage of this technology for a number of years and so the bottom line is, that it’s really hard to imagine modern mobile apps without push technology powered features. If your app doesn’t support this technology yet, think about the ways how you can incorporate it into your app to facilitate users engagement and retention.