Unity and Snap team up for better mobile app ads

Game maker Unity teamed up with Snap to supply its Unity Ads to developers and Snapchat advertisers.

As part of the deal, game developers can tap into Snap Kit tools. The Unity Ads will be accessibly via the Snap Audience Network and advertising campaigns can make use of video inventory from Unity.

It shoes that gaming is more mainstream today than ever before.

According to Unity, over 50% of all mobile games use it.

On Snapchat, advertisers can reach 249 million people daily.

Julia Shumaker, VP of revenues at Unity told GameBeat:

“We both focus on what’s best for users, and in this partnership, users are both developers and players. Developers will benefit from both increased ads demand with SAN bidding on Unity supply, and the Snap Kit integration provides them added benefit with social game discovery between players.”

Install conversion rates on mobile apps spiked 23% in 2020 and gamers installed over 84% more apps driven by COVID-19 lockdowns.

Mobile game developers using the Unity Asset Store can tap into several features of Snap Kit to promote gameplay and game discovery.

The Snap Kit’s Creative Kit extends the experience further by letting users share their gameplay.

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