Health and Fitness app downloads surged 40% during the last week of March compared to the average of the first two months of the year.
That’s according to newly released data from mobile data analytics platform, App Annie.
During the same time frame, consumers spent $59 million on health apps and $36 million on fitness apps.
UK downloads jumped 65% as coronavirus lockdown measures sharpened and users spent $2.9 million on health and fitness apps.
It is evident that lockdown is motivating mobile device owners to find suitable means to exercise indoors and explore alternative wellness options.
The top 10 fitness apps saw 5 million more downloads during March compared to December 2019 – a growth of 60%. That’s impressive because the end of December and start of the new year are typically a period when more users download such apps in line with their health and fitness resolutions.
What’s more is that eight out of nine fitness apps were meant for “home workouts”.