CPM (cost-per-mille) is where an advertiser is charged each time their ads are shown 1,000 times – in Latin ‘mille’. The model allows brands to make money each time an ad is displayed.
Here are some CPM offers along with their platform and country below.
|YouTube||US||$5 to $10 (US and Canadian traffic only)|
|Google Display Ads||US||$2.80 (per thousand impressions)|
|Sweden, Denmark, Taiwan||The highest CPM rates are in Sweden – $1.8, Denmark – $1.7 and Taiwan – $1.5.|
|Adspyglass.com||US||$3.33 on average|
|HilltopAds.com||US||£3.33, payout at $50|
App developers favour in-app video ads for monetisation Posted on December 18, 2018 by Anne Freier ...time, they are not looking for a more drastic increase in revenue, but desire steady fill rates and eCPMs.
Rewarded video monetisation grows in US and East Asia Posted on December 06, 2018 by Anne Freier In the US, rewarded video eCPMs increased to an average $13.
What makes WebEye’s Hybrid Bidding a superior solution for advertisers and publishers? Posted on November 30, 2018 by Artyom Dogtiev Regarding publishers, the most tangible benefits are boosted fill rates and high eCPM.
Digital out-of-home advertising to grow 10.1% yearly to 2021 Posted on November 26, 2018 by Anne Freier At the same time, DOOH expenditure is driven by a premium CPM compared to other formats.
Adjust launches improved version of mobile benchmarking tool Posted on November 13, 2018 by Anne Freier ...apps. Added metrics include Click Through Rate (CTR), Conversion Rate from Click to Install, Cost per Mille (CPM), Cost per Click (CPC), Distribution of Fraud Types.
In-app ad spend increases 38% bolstered by programmatic Posted on October 30, 2018 by Anne Freier Direct inventory grew 474% and eCPMs for publishers were up 12% for apps and 5% for mobile web.
Facebook Stories now has 300 million DAUs - presenting opportunity for advertisers Posted on September 28, 2018 by Anne Freier The Stories ads resulted in a reduction in cost per view by 58%, decreased CPMs of 19% and a 17% higher view-through rate.
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