CPI (otherwise known as Cost Per Install) is a model that is largely specific to mobile applications. Essentially, a brand is charged a fixed rate only when the app is installed by the user.
Here are some CPI offers along with their platform and country below.
|Average iOS App||US||$2.07|
Source: Business of Apps
Tried Snapchat? It Could Be the Missing Element in Your App’s Growth Strategy Posted on October 08, 2018 by Artyom Dogtiev ...I’ll share some secrets behind the strategies we use every day at Fanbytes to help some apps drive CPIs as low as $0.
S4M launches benchmarks for cost per incremental visit Posted on September 28, 2018 by Anne Freier According to an analysis of cost per incremental visit (CPIV) of over 100 marketing campaigns, the company found that incremental visits were an important metric....
WebEye – A shining star in mobile advertising & game distribution industry Posted on September 11, 2018 by Artyom Dogtiev It leverages a self-built DSP and establishes diverse pricing models, including CPI, CPA & CPM.
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