Postmates Revenue and Usage Statistics (2021)

David Curry

Updated: March 23, 2021

In a sea of food delivery apps, Postmates stands out not because of its business or employment model, but because of its tentativeness towards food delivery. Postmates CEO Bastian Lehmann has repeatedly said he runs an on-demand logistics platform, and “food to Postmates is what books were to Amazon”.

At launch, Postmates marketed itself as the new Craigslist. Buyers in San Francisco could have anything, from flowers to refrigerators, delivered in two to four hours. It was primarily targeted at small businesses, and took a few years to pivot to consumers.

For the first two years, Postmates survived payment to payment, without the yearly billion dollar funding rounds we see today. In 2013, the Founder’s Fund invested $5 million, which legitimized the industry and caused a wave of further investments. A few months later, DoorDash and Instacart would both land large series A rounds.

Food delivery shouldn’t have worked on Postmates. It had a flat $9.99 delivery fee, while its rivals Grubhub and DoorDash offered delivery for far lower prices. However, in California people were more than willing to pay the delivery charge for their favourites.

In 2015, Postmates finally lowered its delivery fee to $3.99 for preferred merchants, who would be featured prominently on the platform. It also was the first to launch a pro service, Unlimited, which waivers the delivery charge for all orders over $30 for $9.99 a month.

Postmates has courted some controversy for its ‘deliver everything’ mantra, often going against the wishes of restaurants and businesses. In 2015, several business owners complained about Postmates taking delivery orders without receiving permission.

As more on-demand delivery services launched, Postmates saw its market share tumble, as Uber Eats and DoorDash supplanted Grubhub. It continued to see growth in some cities, like Los Angeles and Charlotte, NC, but was far behind the leaders in total US marketshare.

In 2018, DoorDash attempted to merge the two companies, to fend off Grubhub and Uber Eats. Postmates declined the offer, which led to DoorDash acquiring Caviar from Square. Two years later, Postmates sided with Uber in a $2.65 billion acquisition. It recently laid off 15 percent of Postmates workers, but has not said anything about merging the platforms.

Postmates key statistics

  • Postmates generated $500 million revenue in 2019. We estimate revenue increased to $880 million in 2020, although Postmates has not disclosed any official numbers
  • Postmates has 10 million monthly active users, who order five million items a month
  • Over 600,000 merchants are partners on Postmates
  • Uber acquired Postmates in 2020 for $2.65 billion

Postmates overview

Launch date1 May 2011
HQSan Francisco, California
PeopleBastian Lehman (CEO), Sean Plaice (CTO), Dara Khosrowshahi (Uber CEO)
Business typeSubsidiary
Parent companyUber
Industry Food delivery

Postmates revenue

YearRevenue
2014$8.6 million
2015$55 million
2016$135 million
2017$250 million
2018$400 million
2019$500 million

Sources: TechCrunch, Recode, The Information

Postmates profit

YearProfit
2014$1 million
2015($47 million)
2016($60 million)
2017($75 million)

Sources: TechCrunch, QZ, Recode

Postmates valuation

YearValuation
2015$0.4 billion
2016$0.6 billion
2018$1.8 billion
2019$2.4 billion
2020$2.6 billion

Sources: Business InsiderCrunchbase

Postmates deliveries per month

YearDeliveries
20161.5 million
20184 million
20205 million

Sources: Startup Grind, Skift, TechCrunch

Postmates merchants

YearMerchants
2018250,000
2019400,000
2020600,000

Sources: Postmates

Postmates cities

YearCities
201575
2016250
2017550
20181,250
20193,500 
20204,200

Sources: Eater, Fortune

Postmates funding (total)

YearFunding (total)
2012$1.2 million
2014$22 million
2015$137 million
2016$277 million
2018$577 million
2019$902 million

Note: Uber paid $2.65 billion to acquire Postmates in 2020. 

Source: Crunchbase

Postmates marketshare

YearMarketshare
20146%
201617%
20189%
20208%

Note: Percentages may be inflated due to Postmates also delivering non-food goods. 

Sources: Rakuten, Re/Code, Second Measure

Postmates US food delivery marketshare vs competitors

Postmates FAQ

What is Postmates annual sales volume?

Postmates surpassed $1 billion in total sales volume in 2018 (CNBC)

How many Postmates customers subscribe to its Unlimited service?

23 percent of Postmates customers subscribe to its premium service, according to Second Measure

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