Deliveroo is a food delivery company that serves as an intermediary between customers and restaurants. Using the app, customers place (and pay for) an order, which is then conveyed to the participating restaurant.
When the food is prepared, a Deliveroo courier collects the food and delivers it to the customer in the comfort of their own home, office, or wherever else they’ve chosen. Deliveroo takes a cut of the revenue, and pays the delivery delivery, unless the restaurant carries out its own deliveries.
Deliveroo was founded by Will Shu in 2013. The American (a banking analyst by trade) had recently moved back to London after an MBA, and was shocked at how few of the city’s (many) better restaurants offered delivery. He moved to rectify this by creating Deliveroo, alongside Greg Orlowski.
The pair had attempted something similar a few years before, after Shu initially moved to London and found himself eating from his local supermarket as opposed to the higher-quality takeaways he enjoyed in New York. They were limited by the failure of smartphone technology to match their ambitions, however.
The app uses an algorithm (named Frank) to ensure the efficient delivery – aiming to maximise earnings for both restaurant and courier, and minimise customer waiting time. Delivery radius is limited to maintain this level of efficiency, and to encourage people to order from restaurants that are local to them.
As Deliveroo grew in the UK, it expanded operations to most of Western Europe and Hong Kong. It also operates in Australia, Kuwait and the United Arab Emirates. In most countries, Deliveroo is either second or third and in competition with Uber Eats and Just Eat Takeaway.
Amazon invested in Deliveroo in late 2019, an affirmation that its own food delivery services in the UK were not going ahead. The two companies reaffirmed their partnership in 2020, when Deliveroo added a premium delivery service (free delivery over £25) for Amazon Prime users.
The coronavirus pandemic provided Deliveroo with new avenues to generate income, through dark kitchens which do not have any store-front and only work for delivery apps and grocery delivery, which became popular in 2021 with several rapid delivery apps launching in London.
We have collected data and statistics on Deliveroo. Read on below to find out more.
Deliveroo key statistics
- Deliveroo generated £1.8 billion revenue in 2021, a 50% year-on-year increase
- Deliveroo also reduced its net loss in 2020, from £317 million in 2019 to £223 million in 2020
- There are eight million Deliveroo users, mostly in the UK
- Deliveroo lost 31 percent of its value on the first day of its IPO (Bloomberg)
|Title 1||Title 2|
|Launch date||February 2013|
|People||Will Shu (founder, CEO)|
|Business type||Public (LON: ROO)|
Deliveroo increased its revenues by 56% in 2021 to £1.8 billion. It has increased revenue by 50% or more for the past three years.
Deliveroo quarterly revenue 2018 to 2021 (£mm)
Deliveroo annual revenue 2015 to 2021 (£mm)
Sources: Company data, Food Delivery App Report
Deliveroo has never posted an annual profit, and losses increased in 2021 to £298 million.
Deliveroo annual net profit/loss 2017 to 2021 (£mm)
|Year||Net income/loss (£mm)|
Deliveroo gross transaction value
Deliveroo increased its gross transaction value by 73% in 2021 to £6.6 billion.
Deliveroo annual gross transaction value 2018 to 2021 (£mm)
Source: Company data, Food Delivery App Report
Deliveroo had eight million active users in 2021, most of which are based in the UK.
Deliveroo annual users 2017 to 2021 (mm)
Source: Company data
Deliveroo has 160,000 restaurants on its platform, an increase of 14.2% on 2020 figures.
Deliveroo annual restaurants on platform 2017 to 2021 (mm)
Source: Company data
Deliveroo is available in 800 cities in 12 countries. It is available in almost every town in the UK.
Deliveroo available cities 2017 to 2021 (mm)
Source: Company data
Deliveroo UK market share
Want to learn more? Check out our food delivery report
How many countries does Deliveroo operate in?
Deliveroo currently operates in 12 countries
How many riders work for Deliveroo?
Deliveroo has over 100,000 couriers working for it, the majority of which are based in the UK
How much do riders earn on average?
According to Indeed, Deliveroo drivers earn between £7.71 and £13.89 per hour in the UK (Indeed)
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