GoPuff is one of a growing number of rapid grocery delivery apps that blanketed London and New York City in 2021, but the eight year old platform actually started as an on-demand hookah delivery service, hence the name.
As it grew, GoPuff recognized an opportunity to add convenience store items, like snacks, beverages and toiletries to its platform.
For the first few years of existence, GoPuff operated in Philadelphia, primarily delivering to university dorms. The two co-founders, Yakir Gola and Rafael Ilishayev, met at Drexel University and the university was a testing ground for their application’s success.
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Download nowIt has since expanded to over 650 US cities, according to GoPuff’s website. In the UK, GoPuff has acquired two apps, Fancy and Dija, to expand its presence in the country. It plans to roll out its platform across all of Europe in 2022, to compete with Getir and Gorillas.
GoPuff doesn’t deliver hookah anymore but has acquired two alcoholic beverage chains, BevMo and Liquor Barn, which customers can order from on the GoPuff app.
Unlike some of the newer delivery platforms, such as Getir and Gorillas, GoPuff drivers are not employees but independent contractors, similar to DoorDash and Uber. This has led to some legal trouble already, as the company reduced the minimum hour guarantee rate in several US cities.
GoPuff partnered with Uber Eats in May 2021 to sell products on Uber’s platform. Those orders are fulfilled by GoPuff drivers.
2022 is set to be a huge year for GoPuff, with plans to launch their own-brand products and a potential IPO at the end of the year. Rumors of a potential acquisition of Flink or Gorillas, two of the largest rapid delivery platforms in Europe, may help GoPuff expand more quickly into Europe.
We have collected data and statistics on GoPuff. Read on below to find out more.
GoPuff Key Statistics
- GoPuff generated approximately $1.2 billion revenue in 2023, a decline of around $300 million on the previous year
- Over 20 million people have downloaded the app, with 1.8 million active users
- GoPuff was most recently valued at $15 billion
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GoPuff Overview
| Title | Title 2 |
|---|---|
| Launch date | November 2013 |
| HQ | Philadelphia, US |
| People | Yakir Gola (co-founder, co-CEO), Rafael Ilishayev (co-founder, co-CEO) |
| Business type | Private |
| Industry | Delivery |
GoPuff Revenue
GoPuff generated $1.2 billion revenue in 2023, a decline of 20% on the previous year.
GoPuff annual revenue 2019 to 2023 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2019 | 200 |
| 2020 | 660 |
| 2021 | 1880 |
| 2022 | 1550 |
| 2023 | 1200 |
Sources: The Hustle, The Information
GoPuff Users
GoPuff had approximately 1.8 million active shoppers in 2023, almost all of which were based in the United States.
GoPuff annual users 2019 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2019 | 0.3 |
| 2020 | 1.5 |
| 2021 | 2.6 |
| 2022 | 2.3 |
| 2023 | 1.8 |
Sources: Appfigures, The Information
GoPuff Downloads
GoPuff has been downloaded over 20 million times. It was downloaded 3.8 million times in 2023.
GoPuff cumulative downloads 2017 to 2023 (mm)
| Year | Downloads (mm) |
|---|---|
| 2017 | 0.4 |
| 2018 | 1.4 |
| 2019 | 2.5 |
| 2020 | 2.7 |
| 2021 | 4.2 |
| 2022 | 5.3 |
| 2023 | 3.8 |
Note: Cumulative downloads; values took at the start of each year. Source: Appfigures
GoPuff Valuation
GoPuff’s valuation has steadily increased from $4 billion in 2019 to $15 billion in 2021.
GoPuff valuation 2019 to 2021 ($bn)
| Year | Valuation ($bn) |
|---|---|
| 2019 | 4 |
| 2020 | 8.9 |
| 2021 | 15 |
Source: TechCrunch
GoPuff FAQ
What is the average age of a GoPuff customer?
The largest age demographic using GoPuff is between 24 and 34 years old
What are GoPuff’s largest acquisitions?
GoPuff’s largest acquisition was for BevMo, it paid $350 million for the startup. It has recently acquired UK-delivery services Fancy and Dija, for undisclosed amounts
What is GoPuff’s valuation?
GoPuff was most recently valued at $15 billion, however in an undisclosed round it was reportedly valued at $40 billion, ahead of a 2022 IPO (Axios)
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