Just Eat may be the best example of perfect market fit in the wrong country. Launched in Denmark in 2001, the team slowly realised they had built a great service for local businesses, but in a country with a relatively small interest in takeaways.
However, about 500 miles west across the North Sea was a country responsible for 50 percent of the food delivery spend in Europe, the UK. In 2005, Just Eat launched in E14 Docklands, and within six months was generating £7,000 a month from that single postcode.
Compared to other food delivery apps at the time, Just Eat was wholly focused on the technology. It offered the Just-Connect box for £250 (now £699), which connected businesses to the Just Eat ordering platform. This was a lot better than other solutions at the time, which used fax machines and landlines.
From its base in the London Docklands, Just Eat continued to grow. Within three years, the company had moved its HQ to London and launched in the Netherlands and Ireland.
The Just Eat business model was highly successful, it took 10-15 percent commission for every order, without any meaningful overhead. In the past few years, due to pressure from Uber Eats and Deliveroo, it has started to run its own delivery service. It has partnered with major food brands, like McDonalds, Greggs and Subway.
Even with the new competition, Just Eat is still ahead in the UK. However, Uber and Deliveroo are more popular in UK cities and in many European countries.
Expansion for Just Eat has come in the form of acquisitions. It acquired Menulog in 2015 for £445 million, bolstering its position in Australia and New Zealand. It also acquired Skip the Dishes in Canada, which has become the most popular aggregator in Canada. In 2019, Just Eat announced a merger with Takeaway.com.
It owned a 33 percent stake in Brazilian food giant iFood, but sold the stake in 2022 for €1.7 billion in 2022.
The takeaway giant added a third pillar to its empire, in the form of Grubhub, which it acquired in June 2020 for £5.75 billion. The deal did not bring Just Eat any fortunes in the country, and after two years of investor pressure to sell the unit it finally managed to find a buyer. Wonder Group bought Grubhub from Just Eat for $650 million in November 2024, a 90 percent discount on the price Just Eat paid four years ago.
We have collected data and statistics on Just Eat Takeaway. Read on below to find out more. Want more insights? Check out our food delivery app report.
Just Eat Key Statistics
- Just Eat Takeaway generated €3.1 billion revenue in 2023, a 6.2% increase year-on-year
- In 2023, Just Eat Takeaway reduced losses to €1.8 billion
- Just Eat Takeaway had 60 million users combined over all of its apps
- The combined operation generated €17 billion in gross merchandise volume in 2023
Want to learn more about the food delivery app industry? Our Food Delivery App report includes breakdowns of all of the top apps by revenue, GMV and orders, alongside regional market share statistics, usage, and downloads. 
Food Delivery App Report 2024
Just Eat Overview
| Title | Title 2 |
|---|---|
| Launch date | August 2001 |
| HQ | Kolding, Denmark |
| People | Jitse Groen (CEO, Takeaway.com), Peter Duffy (interim CEO, Just Eat), Paul Harrison (CFO) |
| Business type | Subsidiary |
| Parent company | Just Eat Takeaway |
| Industry | Food delivery |
Just Eat Revenue
Just Eat Takeaway made €3.1 billion revenue in 2023, with the UK and Ireland segment contributing the most revenue.
Just Eat annual revenue 2011 to 2023 (€mm)
| Year | Revenue (€mm) |
|---|---|
| 2011 | 40 |
| 2012 | 71 |
| 2013 | 113 |
| 2014 | 185 |
| 2015 | 318 |
| 2016 | 443 |
| 2017 | 644 |
| 2018 | 921 |
| 2019 | 1597 |
| 2020 | 1883 |
| 2021 | 2861 |
| 2022 | 3007 |
| 2023 | 3196 |
Sources: Food Delivery App Report, Company data
Just Eat Profit
Just Eat Takeaway reported a €1.8 billion loss in 2023, an improvement on the €5.7 billion loss it reported the previous year.
Just Eat annual profit/loss 2013 to 2023 (€mm)
| Year | Profit (€mm) |
|---|---|
| 2013 | |
| 2014 | |
| 2015 | |
| 2016 | |
| 2017 | |
| 2018 | |
| 2019 | |
| 2020 | |
| 2021 | |
| 2022 | |
| 2023 | |
| 2024 |
Source: Company data
Just Eat Users
Just Eat Takeaway had a combined 60 million users, with the majority based in the UK and Western Europe.
Just Eat annual users 2011 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2011 | 2.4 |
| 2012 | 4.1 |
| 2013 | 5.9 |
| 2014 | 8.1 |
| 2015 | 13 |
| 2016 | 18 |
| 2017 | 21 |
| 2018 | 26 |
| 2019 | 38 |
| 2020 | 59 |
| 2021 | 65 |
| 2022 | 61 |
| 2023 | 60 |
| 2024 | 56 |
Sources: Food Delivery App Report, Company data
Just Eat Gross Merchandise Value
Just Eat Takeaway reported €17 billion in gross merchandise value in 2023, an increase on the year prior.
Just Eat annual gross merchandise value 2014 to 2023 (€bn)
| Year | GMV (€bn) |
|---|---|
| 2014 | 1.1 |
| 2015 | 2 |
| 2016 | 2.9 |
| 2017 | 3.9 |
| 2018 | 4.9 |
| 2019 | 6.8 |
| 2020 | 13.3 |
| 2021 | 18.6 |
| 2022 | 16.6 |
| 2023 | 17 |
| 2024 | 16.9 |
Source: Company data
Just Eat Orders
Just Eat Takeaway completed 643 million orders in 2023, a 2.3% decline on the year prior.
Just Eat annual orders 2011 to 2023 (mm)
| Year | Orders (mm) |
|---|---|
| 2011 | 14 |
| 2012 | 25 |
| 2013 | 40 |
| 2014 | 61 |
| 2015 | 96 |
| 2016 | 136 |
| 2017 | 172 |
| 2018 | 221 |
| 2019 | 286 |
| 2020 | 589 |
| 2021 | 776 |
| 2022 | 657 |
| 2023 | 643 |
| 2024 | 588 |
Source: Company data
Just Eat Restaurants
Just Eat Takeaway has 374,000 partnered restaurants across all of their platforms.
Just Eat partnered restaurants 2011 to 2023
| Year | Restaurants |
|---|---|
| 2011 | 17,000 |
| 2012 | 29,900 |
| 2013 | 36,400 |
| 2014 | 45,700 |
| 2015 | 61,500 |
| 2016 | 68,500 |
| 2017 | 82,300 |
| 2018 | 105,000 |
| 2019 | 185,000 |
| 2020 | 241,000 |
| 2021 | 310,000 |
| 2022 | 359,000 |
| 2023 | 374,000 |
| 2024 | 350,000 |
Source: Company data
Just Eat Takeaway Average Order Value
Just Eat Takeaway had an average order value of €26.1, excluding North America.
Just Eat average order value 2018 to 2023 (€)
| Year | Average order value (€) |
|---|---|
| 2019 | 20.69 |
| 2020 | 22.99 |
| 2021 | 23.18 |
| 2022 | 24.96 |
| 2023 | 26.1 |
| 2024 | 29.9 |
Source: Company data
Just Eat vs Competitors: Market Share
Just Eat has a slight lead on Deliveroo and Uber Eats in the UK food delivery market.
Food delivery market share in UK 2023 (%)
Want to learn more? Check out our Food Delivery App report
Just Eat FAQ
What is the largest age demographic on Just Eat?
Largest Just Eat age demographic is 18-34 year olds, young families on average order the most
What food delivery brands does Just Eat Takeaway operate?
Just Eat operates Takeaway.com, SkipTheDishes, Menulog, Lieferando, Thuisbezorgd.nl, Pyszne.pl, 10bis and Bistro.sk
How many orders does the average restaurant receive a year on Just Eat?
The average restaurant receives 2,300 orders per year
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