Getir is the leader of a new crop of apps, promising rapid grocery delivery in under 20 minutes. Launched in Istanbul in 2015, the app has spread across Europe and into the US, and spawned an entire industry of apps modeled after it.
Its platform operates similar to a convenience store, stocking a limited amount of items like bread, milk, crisps, washing up liquid and frozen meals. Once an order is placed, the items are delivered from strategically located “dark stores” dotted in and around the city, which is how Getir manages to deliver within 20 minutes.
Getir’s rise to prominence happened quickly, only expanding outside of Turkey at the start of 2021. It was the most downloaded delivery app in Europe in 2021, beating out Uber Eats and Deliveroo. It expanded to the US in late 2021.
That quick expansion has led to Getir’s valuation skyrocketing over 2021, going from $850 million at the start of the year to $7.5 billion by June.
Getir has not publicized its revenues or profit, although leaks suggest it made $1 billion revenue in 2021. Nazim Salur, CEO of Getir, said that the company is profitable in certain markets in Turkey, but on the whole the business is not profitable and will continue to be unprofitable as it expands.
Whether its expenses are as high as some other rapid delivery apps remains to be seen, with some in New York City and London spending over 10 times what they earn on customer acquisition, advertising and employee wages, according to The Information.
To maintain its lead, Getir has acquired some smaller rivals, including Moov, Weezy and Gorillas. Gorillas was the most expensive of the lot, with Getir announcing the $1.2 billion acquisition in December 2022.
We have collected data and statistics on Getir. Read on below to find out more.
Getir key statistics
- Getir generated $1 billion revenue in 2021, more than four times the amount it made in 2020
- It has been downloaded over 30 million times and has 3.5 million monthly active users
- Getir was most recently valued at $7.5 billion
|Launch date||June 2015|
|People||Nazim Salur (co-founder, CEO)|
Getir revenue has increased fivefold in 12 months, from $220 million in 2020 to $1 billion in 2021.
Getir annual revenue 2020 to 2021 ($mm)
Getir added 2.2 million active users in 2021, a 169% increase on the previous year.
Getir annual users 2019 to 2021 (mm)
Source: Company data
Getir reached 34 million cumulative downloads by the end of 2021, with 25 million of those happening in the last 12 months.
Getir cumulative downloads 2017 to 2021 (mm)
Note: Cumulative downloads; taken at the start of each year. Source: AppFigures
Getir’s valuation has increased rapidly over the past 12 months, from less than $1 billion at the start of 2021 to $12 billion in March 2022.
Getir valuation 2021 to 2022 ($bn)
Sources: Company data, FT
How many people work for Getir?
Getir has 32,000 employees globally. Its riders are not self-employed, as is the case with most Uber and DoorDash drivers and riders, but hired by the company
What percentage marketshare does Getir hold in the rapid delivery sector?
We estimate that Getir is the most popular rapid delivery platform in Europe, possibly accounting for over 40 percent of the market
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