Opera Mediaworks is an online and mobile publishing and advertising company geared around improving efficiency with innovative technology, transparency and trust. There are 4 main arms of the company focused on mobile advertising: AdMarvel – an ad serving and mediation platform, Mobile Theory – a premium US mobile ad network, 4 Screen Advertising Ltd – a premium UK ad network and Mediaworks Performance – a results-driven mobile ad network. To advertisers, Opera Mediaworks provides a focus on brand engagement with rich user experience to improve customer acquisition. Publishers can integrate and manage numerous ad sources in Real Time with full measurement of revenue results.
Opera Mediaworks has a combined audience reach of over 425 million users globally across premium publishers of sites and mobile apps. Customised targeting options are available for all campaigns run across the different ad networks, including device, OS, day part, carrier, keywords and page context. Various ad formats are supported in the form of HTML, Text or Rich Media and the right audience can be reached with brand safe inventory in a RTB marketplace. Define bids, budgets, cap frequency and pacing to have complete control over ad delivery.
- Choice of 4 global ad networks, mediation platforms and RTB exchanges
- Supports a variety of ad formats with delivery as banner, interstitial, video, pre-roll and post-roll
- Leverage RTB platform for efficient and automated media buying and selling
Opera Mediaworks Info
|Platforms:||Android, IOS, Mobile Web|
|Key Markets:||Global, Nordic, USA|
|Types:||Mobile Ad Network, Mobile Ad Server, Mobile DSP|
|Ad Formats:||Banners, Rich Media, Text, Video|
|Models:||CPA, CPC, CPM|
|Targeting:||Carrier, Demographic, Device, OS|
|Trading Models:||Fully Managed, Private Exchange, Real Time Bidding|
AdColony cuts 100 jobs to focus on programmatic advertising business Posted on July 07, 2017 by Anne Freer Opera Mediaworks acquired AdColony back in 2014, but took on its name in 2017.
Mobile advertising network Opera Mediaworks to rebrand as AdColony for 2017 Posted on December 16, 2016 by Anne Freer Things are changing over at mobile ad network Opera Mediaworks for 2017.
Opera Software to focus on mobile advertising business Posted on November 22, 2016 by Anne Freer Opera Mediaworks mobile advertising Source.
'Tis the season to make sure you have a dedicated mobile app in order to reach mobile shoppers Posted on November 08, 2016 by Anne Freer Just in time for the Holiday season, mobile marketing company Opera Mediaworks has taken a closer look at mobile shopping habits for the next three months ahead.
How to Go Native with Mobile Ads: Characteristics, Integration and Support Posted on October 28, 2016 by Artyom Dogtiev ...Applovin*, Avocarrot*, Cheetah Mobile, Facebook*, InMobi, Inneractive*, Mopub*, Mobvista, MyTarget*, Opera Mediaworks*, PMA Network, Pubnative*, Smaato, and StartApp.
TUNE releases list of top 25 global mobile advertising partners Posted on September 23, 2016 by Anne Freer ...Interactive Taptica Glispa Unity Ads Tapjoy Fyber Motive Interactive Mobvista YouAppi Opera Mediaworks Liftoff Phunware Jampp crobo nend NativeX Though Facebook is one of the....
Opera Mediaworks announces positive growth during Q2 2016 driven by mobile video Posted on September 01, 2016 by Anne Freer Operawhich makes the Opera browser and theparent of mobile advertising firm Opera Mediaworksjust announced Q2 2016 financial results.
Brands are eager to spend on mobile ads - new research predicts a rise in acquisition and performance teams Posted on August 24, 2016 by Anne Freer According to new research from Opera Mediaworks, the mobile advertising network, app users spent up to 10% more of their time usinga....
.@rgriffin talks to @exchangewire on why #mobile is the new primetime for today’s generation. Check it out! https://t.co/9PdNBEESgA(about 1204 days ago)
RT @AdColony: .@TheDrum spoke with Andrew French, our GM of EMEA about the future of mobile ad experiences and our bold new look. https://…(about 1210 days ago)
Our CEO Will Kassoy sat down with @adexchanger to talk more about the rebrand and our vision moving into 2017: https://t.co/lvkigSrzTQ(about 1211 days ago)
We will be unifying under the @AdColony brand name! Learn what's behind the rebrand and what's to come in 2017: https://t.co/VgYCqfF4i7(about 1211 days ago)
Our own @vikasgulati recently sat down with @exchangewire to discuss the next generation of programmatic platforms: https://t.co/poe175zWnP(about 1218 days ago)
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