Influencer News, Data & Analysis

The latest news from the global app industry

Instagram to ensure that influencers correctly label their sponsored posts

Anne Freier | October 20, 2020

YouTube adds product integrations for influencer videos

Anne Freier | October 15, 2020

Half of shoppers bought products promoted by influencers

Anne Freier | September 29, 2020

Engagement with sponsored influencer posts doubled during lockdowns

Anne Freier | August 26, 2020

Influencer campaigns only took small hit of 3% early during pandemic

Anne Freier | August 5, 2020

96% of consumers interacted with influencers at similar rates during pandemic

Anne Freier | July 9, 2020

Instagram influencers posted 30% fewer sponsored posts during April

Anne Freier | June 30, 2020

Instagram influencer marketing spend to recover from coronavirus slump

Anne Freier | June 4, 2020

Marketers are using influencer campaigns to boost brand image

Anne Freier | June 2, 2020

Instagram adds monetisation tools for Live and IGTV creators

Anne Freier | May 29, 2020

Alibaba wants to collaborate with millions of influencers

Anne Freier | May 29, 2020

65% of influencers posted fewer sponsored content due to coronavirus

Anne Freier | May 20, 2020

#Ad hashtag use by influencers down 45% because of coronavirus

Anne Freier | May 18, 2020

78% of marketers want to work with micro-influencers in 2020

Anne Freier | March 11, 2020

89% of young people follow ‘relatable’ influencers

Anne Freier | March 9, 2020

65% of marketers measure ROI from influencer campaigns through conversions and sales

Anne Freier | March 6, 2020

44% of Gen Z has made a purchase based on influencer recommendation

Anne Freier | March 3, 2020

Social media based mobile shopping increases

Anne Freier | February 28, 2020

Influencer, Mobile Advertising

Influencers on TikTok could earn up to $1 million per post

Anne Freier | February 24, 2020

30% of consumers will try products recommended by influencers on social media

Anne Freier | January 23, 2020