Influencer News, Data & Analysis

The latest news from the global app industry

40% of Gen Z and millennials are shopping on social media

Anne Freer | April 8, 2021

97% of Gen Z shoppers use social media as inspiration

Anne Freer | March 12, 2021

51% of Gen Z shop with brands that align with their own core values

Anne Freer | January 22, 2021

68% of US marketers to work with influencers in 2021

Anne Freer | January 19, 2021

Triller partners with Influential on app influencer marketing

Anne Freer | November 5, 2020

Instagram to ensure that influencers correctly label their sponsored posts

Anne Freer | October 20, 2020

YouTube adds product integrations for influencer videos

Anne Freer | October 15, 2020

Half of shoppers bought products promoted by influencers

Anne Freer | September 29, 2020

Instagram influencer marketing spend to recover from coronavirus slump

Anne Freer | June 4, 2020

Alibaba wants to collaborate with millions of influencers

Anne Freer | May 29, 2020

78% of marketers want to work with micro-influencers in 2020

Anne Freer | March 11, 2020

89% of young people follow ‘relatable’ influencers

Anne Freer | March 9, 2020

Influencers on TikTok could earn up to $1 million per post

Anne Freer | February 24, 2020

Traackr expands influencer marketing analytics tools

Anne Freer | September 30, 2019

If you’re stuck with influencer pricing, here’s some guidance

Anne Freer | August 28, 2019

Fanbytes attracts major investment to expand influencer marketing platform

Anne Freer | August 7, 2019

Instagram users are more engaged than Facebook users

Anne Freer | December 11, 2018

Influencer, Mobile Advertising