Influencer News, Data & Analysis

The latest news from the global app industry

96% of consumers interacted with influencers at similar rates during pandemic

Anne Freier | July 9, 2020

Instagram influencers posted 30% fewer sponsored posts during April

Anne Freier | June 30, 2020

Instagram influencer marketing spend to recover from coronavirus slump

Anne Freier | June 4, 2020

Marketers are using influencer campaigns to boost brand image

Anne Freier | June 2, 2020

Instagram adds monetisation tools for Live and IGTV creators

Anne Freier | May 29, 2020

Alibaba wants to collaborate with millions of influencers

Anne Freier | May 29, 2020

65% of influencers posted fewer sponsored content due to coronavirus

Anne Freier | May 20, 2020

#Ad hashtag use by influencers down 45% because of coronavirus

Anne Freier | May 18, 2020

78% of marketers want to work with micro-influencers in 2020

Anne Freier | March 11, 2020

89% of young people follow ‘relatable’ influencers

Anne Freier | March 9, 2020

65% of marketers measure ROI from influencer campaigns through conversions and sales

Anne Freier | March 6, 2020

44% of Gen Z has made a purchase based on influencer recommendation

Anne Freier | March 3, 2020

Social media based mobile shopping increases

Anne Freier | February 28, 2020

Influencer, Mobile Advertising

Influencers on TikTok could earn up to $1 million per post

Anne Freier | February 24, 2020

30% of consumers will try products recommended by influencers on social media

Anne Freier | January 23, 2020

Facebook is testing brand collaborations on Instagram

Anne Freier | December 20, 2019

Instagram influencer marketing was up 48% bolstered by micro-influencers

Anne Freier | December 13, 2019

Sponsored posts on YouTube are now 16x more expensive than in 2014

Anne Freier | November 25, 2019

Matchmade connect app marketers to 2 million YouTube channels

Anne Freier | November 19, 2019

86% of Millennials and Gen Z happy to share sponsored content if paid for it

Anne Freier | November 18, 2019