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Influencer News, Data & Analysis

TikTok for Mobile Marketers [live webinar]

Business of Apps

October 30, 2019

Higher percentage of Germans consider influencers to be less credible in 2019

October 18, 2019

Influencers prefer authentic brand partnerships and monetary compensation

October 11, 2019

Traackr expands influencer marketing analytics tools

September 30, 2019

45% of marketers want full control over content when working with influencers

September 23, 2019

55% of Gen Alpha shopping is influenced by YouTube and Instagram influencers

September 20, 2019

AMAA announces industry council for influencer marketing

September 4, 2019

Bazaarvoice acquires Influenster to bolster user-generated content options

September 2, 2019

If you’re stuck with influencer pricing, here’s some guidance

August 28, 2019

31% of social media users make purchases from influencer posts

In Influencer, Mobile Advertising

August 14, 2019

Self-expression important factor for direct brand shoppers with influencers having major effect

In Influencer, Mobile Advertising

August 13, 2019

Fanbytes attracts major investment to expand influencer marketing platform

August 7, 2019

74% of marketers would prefer to pay influencers based on performance

July 23, 2019

Influencer marketing spend up 83% in Q2 2019

July 16, 2019

Gen Z want personalised ads, are least concerned about private data collection

In Influencer, Mobile Advertising

June 6, 2019

Influencers are among least trusted sources for product recommendations

May 14, 2019

Influencer marketing drove almost 10% in engagement rates in 2018

May 9, 2019

Influencer marketing more effective than SEO and social for ROI

May 7, 2019

Influencer posts on Instagram increased 150% in North America

In Influencer, Mobile Advertising

April 30, 2019

Just 10% of consumers have purchased product recommended by influencer

April 25, 2019