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Influencer News, Data & Analysis

78% of marketers want to work with micro-influencers in 2020

Anne Freier | March 11, 2020

89% of young people follow ‘relatable’ influencers

Anne Freier | March 9, 2020

65% of marketers measure ROI from influencer campaigns through conversions and sales

Anne Freier | March 6, 2020

44% of Gen Z has made a purchase based on influencer recommendation

Anne Freier | March 3, 2020

Social media based mobile shopping increases

Anne Freier | February 28, 2020

Influencer, Mobile Advertising

Influencers on TikTok could earn up to $1 million per post

Anne Freier | February 24, 2020

30% of consumers will try products recommended by influencers on social media

Anne Freier | January 23, 2020

Facebook is testing brand collaborations on Instagram

Anne Freier | December 20, 2019

Instagram influencer marketing was up 48% bolstered by micro-influencers

Anne Freier | December 13, 2019

Sponsored posts on YouTube are now 16x more expensive than in 2014

Anne Freier | November 25, 2019

Matchmade connect app marketers to 2 million YouTube channels

Anne Freier | November 19, 2019

86% of Millennials and Gen Z happy to share sponsored content if paid for it

Anne Freier | November 18, 2019

TikTok for Mobile Marketers [live webinar]

Business of Apps | October 30, 2019

Higher percentage of Germans consider influencers to be less credible in 2019

Anne Freier | October 18, 2019

Influencers prefer authentic brand partnerships and monetary compensation

Anne Freier | October 11, 2019

Traackr expands influencer marketing analytics tools

Anne Freier | September 30, 2019

45% of marketers want full control over content when working with influencers

Anne Freier | September 23, 2019

55% of Gen Alpha shopping is influenced by YouTube and Instagram influencers

Anne Freier | September 20, 2019

AMAA announces industry council for influencer marketing

Anne Freier | September 4, 2019

Bazaarvoice acquires Influenster to bolster user-generated content options

Anne Freier | September 2, 2019