SplitMetrics

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SplitMetrics is a tool for mobile app developers and game publishers to A/B test and optimize app store pages for maximum conversion. Founded in 2015, by Eugene Nevgen and Max Kamenkov, SplitMetrics helps you optimize your creatives, personalise app pages for different demographics, and analyse user behaviour in real-time.

Use the tool to A/B test everything from icons and screenshots to video previews and the colour of the download button.

SplitMetrics Info

Platforms:	Android, iOS
Types:	-
Groups:	App Store Optimization

SplitMetrics News

Apple Search Ad exact match keywords account for 40% of app keywords Posted on June 19, 2019 by Anne Freer According to a new report from SplitMetrics based on one million keywords in Apple Search Ads, the average number of keywords per app....
5 Ways iOS 11’s App Store Update is Affecting Advertisers Posted on October 05, 2017 by Artyom Dogtiev Early stats by SplitMetrics show that tap through rates have decreased 7% for listings that have not been optimized.
50 ASO People You Need to Know Posted on November 30, 2016 by Melanie Ring Eugene Nevgen, SplitMetrics An active speaker in the startup and mobile marketing world, Eugene is a product designer....
The Big List of App Analytics Tools Posted on April 12, 2016 by Alberto Furlan SplitMetrics- A/B testing and app store optimisation are both key offerings of SplitMetrics package,....
Top App Store Optimization Tools 2016 Posted on April 12, 2016 by Melanie Ring

SplitMetrics Insights

Pivoting during a pandemic: adapting to the changing app marketplace Posted on April 20, 2020 ...dropped by as much as 38% in March for Apple Search Ads in certain impacted territories, as noted by Splitmetrics research.
How to validate your mobile app idea with A/B testing Posted on November 25, 2019 ...respond to various concepts of your future mobile app through app store A/B testing platforms like SplitMetrics.
ASO tips and tricks: what app marketers need to know Posted on July 09, 2019 You can also make use of third-party services and tools such as StoreMaven, SplitMetrics, or AppFollowPreview to test how the screenshots will look.
3 tips to make your mobile app succeed on the App Store Posted on July 01, 2019 SplitMetrics A/B testing that makes it possible for us to test various versions of names and descriptions,....

SplitMetrics Rankings

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