Smarter user acquisition


LifeStreet is a global in-app advertising technology company. The StreetSmart demand side platform delivers engaged app users and gives you real-time information about your ad campaigns. Lifestreet can test hundreds of ad variations to find your best performing creative. LifeStreet offers:

  • 100% visibility into your campaigns
  • Analytics and real-time reporting
  • StreetSmart DSP and Data Management Platform
  • A network that reaches over 600 million app users monthly

LifeStreet Services

  • LAT
  • Contextual targeting signals
  • Playable metrics
  • User Acquisition
  • Creative Services

LifeStreet Info

Types:App Installs
Groups:Mobile Marketing, User Acquisition
LifeStreet Insights
Articles from the LifeStreet blog:
  • Why transparency is the key to cost-effective mobile advertising in 2023 Programmatic advertising has come a long way since the early days of “black box” programmatic buying. For some time now, “granular reporting” like the cost and environment in which programmatic...
  • How to drive ROAS in 2023 It’s a new year and a new day in the mobile economy. In 2022, rising costs and inflation led to a slowdown of in-app purchases as users recalibrated their spending habits to fit their financial needs....
  • LifeStreet joins the Coalition Against Ad Fraud LifeStreet is among a growing group of networks, supply side players, advertisers, app publishers and technology partners who have joined CAAF (Coalition Against Ad Fraud). CAAF was founded to establish...
  • Seven steps to creating a winning playable As a designer at LifeStreet, I create all types of ad creatives for our game app clients, including playables. Below, I write about playable ads, including what they are, their key advantages and how to...
  • The importance of working with a specialized DSP With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth has gotten more complicated. But, while acquiring high-quality players might have gotten more expensive and complex,...
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