LifeStreet is a global in-app advertising technology company. The StreetSmart demand side platform delivers engaged app users and gives you real-time information about your ad campaigns. Lifestreet can test hundreds of ad variations to find your best performing creative. LifeStreet offers:
- 100% visibility into your campaigns
- Analytics and real-time reporting
- StreetSmart DSP and Data Management Platform
- A network that reaches over 600 million app users monthly
- Contextual targeting signals
- Playable metrics
- User Acquisition
- Creative Services
|Groups:||Mobile Marketing, User Acquisition|
How rewarded inventory and playables can drive ROAS for performance marketers Posted on February 28, 2023 LifeStreet What are playable ads? Playable ads are an interactive ad format that allows users to play....
How to scale your UA strategy Posted on January 09, 2023
How machine learning boosts the power of non-personalized advertising Posted on March 30, 2022 ...and agencies, adapt their bidding strategies to continue to drive performance? One way we do this at LifeStreet is by leveraging machine learning systems that are designed to quickly and effectively ingest....
Why Android is worth your advertising dollars, now more than ever Posted on April 15, 2021 At LifeStreet our access to inventory sources follows these market trends.
- Why transparency is the key to cost-effective mobile advertising in 2023 Programmatic advertising has come a long way since the early days of “black box” programmatic buying. For some time now, “granular reporting” like the cost and environment in which programmatic...
- How to drive ROAS in 2023 It’s a new year and a new day in the mobile economy. In 2022, rising costs and inflation led to a slowdown of in-app purchases as users recalibrated their spending habits to fit their financial needs....
- LifeStreet joins the Coalition Against Ad Fraud LifeStreet is among a growing group of networks, supply side players, advertisers, app publishers and technology partners who have joined CAAF (Coalition Against Ad Fraud). CAAF was founded to establish...
- Seven steps to creating a winning playable As a designer at LifeStreet, I create all types of ad creatives for our game app clients, including playables. Below, I write about playable ads, including what they are, their key advantages and how to...
- The importance of working with a specialized DSP With iOS 14.5+ and the advent of new data privacy restrictions, the process of app growth has gotten more complicated. But, while acquiring high-quality players might have gotten more expensive and complex,...
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