Wish Revenue and Usage Statistics (2025)

David Curry

Updated: January 22, 2025

When Jet.com sold to Walmart in 2016, commentators remarked that there was no space for new ecommerce apps, in a market with Amazon and eBay.

Two years later, ecommerce platform Wish was the most downloaded shopping application worldwide and the third largest e-commerce marketplace in the United States.

Wish was originally founded as wishlist app, in which users could create lists of their favourite products. To help monetise the site, Wish added a similar products feature and began partnering with merchants to sell on the platform.

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It wasn’t long before the sales from partnered merchants far outpaced the pay-per-click advertising model. In 2013, it relaunched the site as an ecommerce platform.

Even from the start, Wish was known for its cheap prices and knock-off goods. It ran a direct-to-consumer model, meaning it had limited control over the supply and quality of the items being delivered.

This has led to accusations of poor quality and counterfeit goods, which Wish has been unable to refute in the past. It has in recent years deployed some quality control systems, with other refund and cancellation protections for consumers.

Anyone that has used Wish will know deals are part of the app’s DNA. Some items are on sale for a supposed 98 percent of the original value, although it’s hard to verify if it was ever on Wish for the original price. Wish also provides a lot of freebies and coupons to users, often offering an item for free as long as the customer pays shipping. Users are entered into prize draws and daily deals. Over 300 million items are available on the Wish store, the majority of which are from China.

Amazon has for over a decade built a delivery platform so sophisticated it can reach anyone in less than two days, on Wish, customers typically wait over two weeks for their package to arrive. The app lends itself well to scrolling, like a social network, far different to Amazon where the customer usually searches for a specific item.

Wish is not close to former-CEO Piotr Szulczewski’s ambition to be the “second or third trillion dollar a year marketplace”, but it has brought a new dimension to shopping online, one that Amazon has somewhat copied with its Prime Day.

The past two years have seen Wish’s growth tumble, as it has lost millions of monthly active buyers. New competitors, such as Pinduoduo’s Temu, are also removing one of the key bit of uniqueness which Wish had in the the United States and Europe.

In 2024, Wish announced it would be acquired by Southeast Asian ecommerce platform Qoo10 for $173 million.

We have collected data and statistics on Wish. Read on below to find out more. Need more insights? Check out our retail app report.

Wish Key Statistics

Wish generated $278 million revenue in 2023, a decline of 50.8% year-over-year
In 2023, Wish’s net loss increased to $317 million
Wish has 12 million monthly active users and approximately 680 million registered users
Over 200,000 merchants sell on the Wish platform

Retail App Report 2024

Want to learn more about the retail app industry? In our Retail App report, we cover financials, market share, usage, downloads and demographics, with regional and country level breakdowns.

Wish Overview

Title	Title 2
Launch date	4 July 2010
HQ	San Francisco, California
People	Joe Yan (CEO), Ying Liu (CFO, COO), Danny Zhang (co-founder)
Business type	Subsidiary
Industry	Ecommerce
Owner	Qoo10

Wish Revenue

Wish revenue decreased to $278 million in 2023, a decline of 50.8% year-over-year.

Wish revenue 2019 to 2024 ($mm)

Wish revenue 2015 to 2023 ($bn)

Year	Revenue ($bn)
2015	0.3
2016	0.7
2017	1
2018	1.2
2019	1.9
2020	2.5
2021	2
2022	0.57
2023	0.28

Sources: Company data, Forbes

Wish Profit

Wish reported a net loss of $317 million in 2023, an improvement on the previous year.

Wish net income/loss 2019 to 2023 ($mm)

Year	Net income/loss ($mm)
2019	-129
2020	-745
2021	-361
2022	-384
2023	-317

Source: Company data

Wish Users

Wish monthly active users have declined heavily over the past two years, dropping from 90 million in 2021 to 12 million in 2023.

Wish users 2019 to 2024 (mm)

Wish users 2017 to 2023 (mm)

Year	MAUs (mm)
2017	75
2018	82
2019	90
2020	107
2021	90
2022	27
2023	12

Sources: Forbes, Observer

Wish Registered Users

Wish has 680 million registered users on its platform since it launched.

Wish registered users 2017 to 2023 (mm)

Year	Users (mm)
2017	300
2018	400
2019	500
2020	600
2021	650
2022	675
2023	680

Sources: Company data, Indigo9Digital, Forbes

Wish Merchants

Wish has about 200,000 merchants that sell items on its platform. It removed a lot of merchants in 2019 due to fake or counterfeit items.

Wish partnered merchants 2018 to 2023

Year	Merchants (mm)
2018	0.7
2019	0.9
2020	0.5
2021	0.6
2022	0.3
2023	0.2