Wish Revenue and Usage Statistics (2024)

David Curry

Updated: January 8, 2024

When Jet.com sold to Walmart in 2016, commentators remarked that there was no space for new ecommerce apps, in a market with Amazon and eBay.

Two years later, ecommerce platform Wish was the most downloaded shopping application worldwide and the third largest e-commerce marketplace in the United States.

Wish was originally founded as wishlist app, in which users could create lists of their favourite products. To help monetise the site, Wish added a similar products feature and began partnering with merchants to sell on the platform.

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It wasn’t long before the sales from partnered merchants far outpaced the pay-per-click advertising model. In 2013, it relaunched the site as an ecommerce platform.

Even from the start, Wish was known for its cheap prices and knock-off goods. It ran a direct-to-consumer model, meaning it had limited control over the supply and quality of the items being delivered.

This has led to accusations of poor quality and counterfeit goods, which Wish has been unable to refute in the past. It has in recent years deployed some quality control systems, with other refund and cancellation protections for consumers.

Anyone that has used Wish will know deals are part of the app’s DNA. Some items are on sale for a supposed 98 percent of the original value, although it’s hard to verify if it was ever on Wish for the original price. Wish also provides a lot of freebies and coupons to users, often offering an item for free as long as the customer pays shipping. Users are entered into prize draws and daily deals. Over 300 million items are available on the Wish store, the majority of which are from China.

Amazon has for over a decade built a delivery platform so sophisticated it can reach anyone in less than two days, on Wish, customers typically wait over two weeks for their package to arrive. The app lends itself well to scrolling, like a social network, far different to Amazon where the customer usually searches for a specific item.

Wish is not close to former-CEO Piotr Szulczewski’s ambition to be the “second or third trillion dollar a year marketplace”, but it has brought a new dimension to shopping online, one that Amazon has somewhat copied with its Prime Day.

The past two years have seen Wish’s growth tumble, as it has lost millions of monthly active buyers. New competitors, such as Pinduoduo’s Temu, are also removing one of the key bit of uniqueness which Wish had in the the United States and Europe.

We have collected data and statistics on Wish. Read on below to find out more.

Wish key statistics

Wish generated $570 million revenue in 2022, a decline of 73% year-over-year
In 2022, Wish’s net loss increased to $384 million
Wish has 27 million monthly active users and approximately 650 million registered users
Over 600,000 merchants sell on the Wish platform

Retail App Report 2024

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Wish overview

Title	Title 2
Launch date	4 July 2010
HQ	San Francisco, California
People	Piotr Szulczewski (CEO), Rajat Bahri (CFO), Danny Zhang (co-founder)
Business type	Public (NASDAQ: WISH)
Industry	Ecommerce

Wish revenue

Wish revenue decreased to $571 million in 2022, a decline of 73% year-over-year.

Wish quarterly revenue 2019 to 2023 ($mm)

Wish annual revenue 2015 to 2022 ($bn)

Year	Revenue ($bn)
2015	0.3
2016	0.7
2017	1
2018	1.2
2019	1.9
2020	2.5
2021	2
2022	0.57

Sources: Company data, Forbes

Wish profit

Wish reported a net loss of $384 million in 2022, a slight increase on the previous year.

Wish annual net income/loss 2019 to 2022 ($mm)

Year	Net income/loss ($mm)
2019	-129
2020	-745
2021	-361
2022	-384

Source: Company data

Wish users

Wish monthly active users have declined heavily in the past year, from 90 million in 2021 to 27 million in 2022.

Wish quarterly users 2019 to 2023 (mm)

Wish annual users 2017 to 2022 (mm)

Year	MAUs (mm)
2017	75
2018	82
2019	90
2020	107
2021	90
2022	27

Sources: Forbes, Observer

Wish registered users

Wish has over 600 million registered users on its platform since it launched.

Wish annual registered users 2017 to 2021 (mm)

Year	Users (mm)
2017	300
2018	400
2019	500
2020	600
2021	650

Sources: Company data, Indigo9Digital, Forbes

Wish merchants

Wish has about 600,000 merchants that sell items on its platform. It removed a lot of merchants in 2019 due to fake or counterfeit items.

Wish annual partnered merchants 2018 to 2021

Year	Merchants (mm)
2018	0.7
2019	0.9
2020	0.5
2021	0.6