eBay Revenue and Usage Statistics (2022)

David Curry

Updated: September 12, 2022

eBay is an e-commerce platform, at first only providing customer-to-customer auction services, expanding into business-to-consumer shortly afterwards. In the 2000’s, eBay went on a spending spree that saw it taking ownership of PayPal, Skype and Stubhub, although it has since relinquished ownership of all three businesses.

It is one of the few success stories of the dot-com bubble, which eBay fought through after going public in September 1998. By 2001, it was considered the world’s largest e-commerce website, and a year later it purchased payment service PayPal for $1.5 billion.

In the early 2000s, purchasing items over the web from random strangers was not common. Before eBay and PayPal, scams were frequent and there wasn’t much in the way of assurances that the item would arrive and if it did, that it would match the description provided.

eBay and PayPal provided the necessary arbitration and fraud prevention systems. In eBay’s case, the review system for sellers and buyers prevented enabled both sides to feel secure in their transaction, while PayPal prevented fraud.

PayPal was the first in what would be a great expansion of eBay’s footprint. In the next five years, it spent $1.7 billion on acquisitions for classified advertising platforms, $2.6 billion for Skype and $310 for Stubhub.

This conglomeration of digital assets made eBay a larger company, but by 2010, several investors and division leaders saw eBay’s ownership of Skype, PayPal and other services as detrimental to both parties.

Add to that Amazon had taken eBay’s title as largest e-commerce platform away and was generating three times as much revenue by 2010, and eBay’s spending spree had lost its luster.

eBay would sell Skype to a private equity group, which would then sell it to Microsoft in 2011. In 2014, eBay announced it would spin-out PayPal, which had become larger than eBay. At the time of writing, PayPal is valued at over five times eBay in market cap.

Since the PayPal split, eBay has been focused on growing advertising revenue and maintaining its base of customers, which are primarily based in the US and UK.

We have collected data and statistics on eBay. Read on below to find out more.

eBay key statistics

  • eBay generated $10.8 billion revenue in 2021, a 5.8% increase year-on-year
  • Gross merchandising volume on eBay reached $100 billion in 2020
  • 159 million people are active on eBay, most are based in the US
  • Over 19 million sellers have accounts on eBay

eBay overview

TitleTitle 2
Launch dateSeptember 1995
HQSan Jose, California
PeopleJamie Iannone (president, CEO), Thomas J Tierney (chairman), Pierre Omidyar (founder)
Business typePublic (NASDAQ: EBAY)
IndustryE-commerce

 

eBay revenue

eBay made $10.8 billion revenue in 2021. It has reported two annual increases in revenue, after its first annual decline in 2019.

eBay quarterly revenue 2005 to 2022 ($mm)

eBay annual revenue 2005 to 2021 ($bn)

YearRevenue ($bn)
20054.5
20065.9
20077.6
20088.5
20098.7
20109.1
201111.6
201214
201316
201412.8
20158.5
20169.2
20179.9
201810.7
20199.7
202010.2
202110.8

Note: In Q3 2014, eBay started reporting revenue separate from PayPal. Source: Company data 

eBay profit

eBay reported an annual net income of $13.6 billion in 2021, a 142% increase on the previous year.

eBay annual net income 2005 to 2021 ($bn)

YearNet income/loss ($bn)
20051
20061.1
20070.3
20081.7
20092.3
20101.8
20113.2
20122.6
20132.8
20140.04
20151.7
20167.2
2017-1
20182.5
20191.7
20205.6
202113.6

Source: Company data

eBay GMV

eBay had $87.4 billion gross merchandize volume in 2021, a 12% decrease on the $100 billion GMV it reported in 2020.

eBay annual gross merchandize volume 2007 to 2021 ($bn)

YearGross merchandising volume ($bn)
200746.5
200848
200948.3
201053.5
201160.3
201267.7
201376.4
201482.5
201581.3
201683.4
201788.4
201889.8
201985.5
2020100
202187.4

Source: Company data

eBay users

eBay had 138 million active users in 2022, a 13% decrease on the same date in 2021. Active users have been in decline since 2018.

eBay quarterly users 2010 to 2022 (mm)

eBay annual users 2010 to 2022 (mm)

YearUsers (mm)
201092
201197
2012105
2013131
2014149
2015157
2016158
2017167
2018175
2019173
2020161
2021159
2022138

eBay sellers

eBay had 18 million active sellers on the platform in 2021, a decrease of a million in a year.

eBay annual active sellers 2007 to 2022 (mm)

YearSellers (mm)
20071.3
20081.8
20092.1
20103.3
20116.8
201213
201318.4
201425
201524.8
201624.1
201722.9
201822.3
201921.1
202020
202119
202218.3

Sources: Company data, eBay forums 

eBay sellers by country

The majority of eBay sellers come from two countries: the United States and United Kingdom.

eBay active sellers by country 2021 (%)

CountrySellers (%)
United States31
United Kingdom29
Germany15
China12
Australia4
Italy2

Note: Data from June 2021. Source: Company data

eBay downloads

eBay has seen its annual downloads increase every year since 2017, with 599 million downloads in 2021.

eBay annual downloads 2017 to 2021 (mm)

YearDownloads (mm)
2017347
2018408
2019447
2020514
2021599

Source: Appfigures

eBay FAQ

How many items are shipped for free on eBay?

eBay said in 2019 that 71% of items are shipped for free. It incentives sellers to post for free on the app, claiming it attracts buyers and boosts the items visibility

What percentage of items are sold new?

80% of items on eBay are sold as new. The percentage of new items has increased over the years, as eBay switched from auctions to a more holistic marketplace

What percentage of items sell?

About 40% of items manage to sell on eBay, with used items selling at a higher rate than new

What percentage of eBay sales are on mobile?

61% of eBay’s total sales are made through a mobile device

How many eBay sellers are based in the US?

Seven million of eBay’s 25 million sellers are based in the US, or about 28%

Is eBay available in China?

No, eBay is not available, however 12% of eBay sellers are based in Mainland China

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