In the past two decades, the ecommerce industry has shifted from a wide array of websites specialising in a single category, think Amazon (books), Zappos (apparel), Newegg (electronics) and Stubhub (tickets), to a few marketplaces stocking as many items as possible.
Wayfair is perhaps the best example of this change, in 2011 it combined over 200 stores, such as cookware.com, luggage.com and strollers.com, into a single ecommerce marketplace.
In North America and Europe, Amazon led that transition from single category to everything. In 2005, it launched Prime as a way to speed up deliveries, and later added Prime Video, Prime Music and a host of other premium services to draw in more customers.
In the past five years, there have been a few new challengers to Amazon’s dominance in North America, namely Wish and Wayfair. However, in revenue and usage Amazon is still far ahead of these challengers.
Outside of North America, Amazon has struggled to control the new challengers. Shopee and Meesho have surpassed Amazon in annual downloads and Shopee has control over several countries in the Southeast Asia region.
In China, where Amazon has a small presence, Alibaba has taken the role of both Amazon and eBay, with Taobao and Tmall. JD.com is another formidable competitor, with about as many customers as Amazon has worldwide. China is also at the forefront of new types of ecommerce, such as social commerce pioneered by Pinduoduo, which connects manufacturers and farmers directly with customers.
Latin America is another region that appears less sold by the Amazon pitch, with Mercado Libre, Shopee, and AliExpress all competing for market share in the region.
We have collected data and statistics on the mobile ecommerce app market. Read on below to find out more.
Key Ecommerce App Statistics
- Ecommerce app revenue reached $3.59 trillion revenue in 2022, a 8.1% increase on the previous year
- About 10% of global ecommerce was conducted in the US, behind China in total spend
- 7.4% of total retail in the US came from mobile ecommerce in 2022. In the UK, that figure was 15.8%
- Amazon was the most popular ecommerce retailer in the US and UK in 2022
- Downloads and usage of ecommerce apps have grown over the past two years, with significant growth during the coronavirus pandemic
Top Ecommerce Apps
|E-commerce leader in the West, with 200 million people paying every month for faster shipping and other premium services
|Originally a c2c business, eBay has transitioned into a marketplace similar to Amazon with businesses selling to consumers
|Leader in the arts and crafts market, with a large marketplace of unique items
|A marketplace dedicated specifically to furniture and home-goods, it works with 11,000 global suppliers
|Another popular shopping app in India, owned by Singaporean tech conglomerate Sea Ltd
|An amalgamation of Chinese e-commerce business practices and manufacturing tailored to Western audiences
|Most downloaded shopping app in the world in 2021, targeted at just the Indian market
|Alibaba's international shopping platform, which is popular in Latin America and the Middle East
|Considered by some to be the Indian Amazon, Flipkart is owned by Walmart and has a 39% share of the Indian e-commerce market
|Primarily an electronics marketplace. In Japan, Rakuten offers a wide selection of services, similar to Amazon Prime
|One half of Alibaba's domestic e-commerce service, which functions similar to eBay
|The other half of Alibaba, Tmall, which larger businesses and international brands sell on
|Alibaba isn't the only e-commerce platform, JD.com competes heavily with Tmall in the B2C market
|Considered the next stage of e-commerce in China, Pinduoduo pioneered social commerce and consumer-to-manufacturer sales
|A popular alternative to eBay and Amazon in Latin America, with 139 million active users
|Part of the GoTo holding company, Tokopedia is the most popular e-commerce app in Indonesia
Ecommerce App Revenue
Mobile ecommerce revenue reached $4.02 trillion in 2022, accounting for more than half of total ecommerce sales.
Mobile ecommerce annual app revenue 2016 to 2022 ($tr)
Ecommerce App Revenue US
The United States contributed 10% of the total global mobile ecommerce revenue in 2022.
Mobile ecommerce annual app revenue in US 2016 to 2022 ($bn)
Ecommerce App Sales vs Total Retail US
Mobile ecommerce was responsible for 7.4% of total retail sales in the United States, and about 53% of all ecommerce.
Mobile ecommerce sales as percentage of total retail in US 2010 to 2022 (%)
Ecommerce App Sales vs Total Retail UK
The percentage of total retail sales conducted through mobile ecommerce increased slightly in 2022, to 15.8%.
Mobile ecommerce sales as percentage of total retail in UK 2010 to 2022 (%)
Ecommerce App Market Share US
Amazon is far ahead of competitors in the US ecommerce market, with 37.8% market share. With around 150 million Prime subscribers in the US, it is difficult for a competitor to offer the same value proposition.
Mobile ecommerce market share in US 2022 (%)
Ecommerce App Market Share UK
Amazon has a hold of the UK ecommerce market too, but its market share is lower than in the US. Sainsbury’s with Argos has presented the strongest challenge to Amazon, matching the company’s one-day free delivery.
Mobile ecommerce market share in UK 2022 (%)
Ecommerce App Market Share India
The Indian ecommerce market is a two horse race, Flipkart at 29.8% and Amazon at 22.7%.
Mobile ecommerce market share in India 2022 (%)
Ecommerce App Downloads
From 2017 to 2022, ecommerce app sessions have increased by 121%, while downloads have only increased by 27%.
Ecommerce app downloads and sessions 2017 to 2023
More Shopping App Data
- Meesho Revenue and Usage Statistics (2024)
- eBay Revenue and Usage Statistics (2024)
- Wish Revenue and Usage Statistics (2024)
- Etsy Revenue and Usage Statistics (2024)
- China Ecommerce App Revenue and Usage Statistics (2024)
- Shopee Revenue and Usage Statistics (2024)
- Vinted Revenue and Usage Statistics (2024)
- Temu Revenue and Usage Statistics (2024)
- Depop Revenue and Usage Statistics (2024)
- Pinterest Revenue and Usage Statistics (2024)